It’s no secret that the PR landscape is ever-changing; in a digital, time-poor age, people are always looking for a faster and more engaging way of communicating with each other and experiencing content. And while no one knows for sure what the New Year has in store, we’ll be starting a fresh decade with 2020 vision.
Here at PHM, we’re very good at rolling with the punches. However, we’ll always have a crystal-clear outlook of what we want to achieve.
Here’s just three of our ‘PResolutions’ for 2020:
- Be brave(r)
Risk mitigation is part and parcel of our approach to PR, but that’s not to say it doesn’t pay off to do something left-field every now and then. It’s a saturated world out there – journalists’ inboxes are overflowing and online feeds are never-ending – so it’s never been more important to cut through the noise with original, brave ideas.
A good PR machine is a well-oiled one; communicate often and communicate well. Brilliant ideas are like gold dust and they so often happen when you are engaging with and bouncing ideas off other people, whether it’s your colleagues or your clients. Collaboration is key to reaching maximum potential – from campaigns to stunts – and carving out time to enable this is essential; getting your head down and things done quickly is sometimes necessary, but investing some time will usually pay off.
- Aim high
Overall, it’s been a great year for PHM; alongside a range of stand-out digital campaigns, a plethora of media coverage and some brilliantly executed events, we’ve also submitted 76 awards on behalf of clients and one in three went on to win one of the coveted prizes. In addition, we welcomed four new PR clients on board in the last six months. But we won’t stop there; setting clear goals within a time frame and measuring success holds you accountable and drives success.
If you’d like a fresh take on your PR strategy in 2020, speak to a member of the PHM team on 01483 561119.