By Louise Jarvis, Account Manager
It is official; Love Island has returned. Cue eight weeks of recoupling and viral memes.
Here at PHM, we like to pay attention to every trend, so we’ve been embracing this summer’s hot topic and thinking about how important it is to inject a little love into your digital PR campaigns.
That’s why we’re bringing you details of three social media tools you should be coupling up with this summer…
For agencies like us, juggling multiple clients’ many social media channels (not to mention fostering media relationships, strategising, copywriting, event organisation and more) a social media management platform is essential.
This type of tool is really useful for optimising posts for engagement, reporting and scheduling, and doing so consistently and efficiently. But don’t fall for the first platform you meet. Do your research and see whether you’re able to trial a few before committing (speed dating at its finest).
If you’re not already using Canva, it’s a great free graphic tool with which you should definitely be getting acquainted. The website is home to thousands of social media templates and layouts suited to every kind of platform, which you can personalise and edit to suit your brand.
It’s user-friendly, it’s a great way to mix up message presentation and it has become one of our most-used tools for creating quick and engaging content for social media where visually led-content is the top property.
Where visuals are king and feeds are saturated, it’s important to switch up your imagery on socials – after all, first impressions count.
As photography and stock imagery can be expensive, sites such as Unsplash are an easy way to browse and download high-quality photos for free, implementing fresh and exciting content to avoid too much repetition in your use of imagery.
If you’d like to talk to PHM about how we can bring your social media channels alive – and take on the time commitments you can’t fit into your calendar – call us on 01483 561119 or email firstname.lastname@example.org.