Senior Account Executive Louise Jarvis remembers when she joined PHM after university and shares her advice on starting out in PR.
For many, this time of year signals new beginnings; students are set to start a new academic year, while those saying goodbye to education (whether it be college, sixth form or university), are looking to step into the world of work.
For those wanting to kick start their PR career, here are some essential top tips which will help you on your way, because it’s a jungle out there…
You may have mastered the art of essay-writing at school, but be prepared for your work to receive a lot of amends. Don’t worry, this doesn’t mean you’re a bad writer, it’s because every brand has a style to which you’ll have to adapt. Similarly, every strategy and campaign will require a different style of approach and execution depending on your objectives – be ready to switch it up, there’s no room for one-trick ponies in PR.
- Keep your eyes and ears peeled
Stay on top of the news. A great way to do this is to set up Google news alerts for your company and/or clients. Not only will this keep you sharp on what’s current, it will allow you to be quick off the mark when it comes to distributing a responsive comment or positioning your company and clients as part of the relevant and topical conversations being had in the media.
- Put your creative hat on
It may sound cliché, but think outside the box. It’s really easy to get into the same routine and way of thinking. In an age where journalists and consumers are time-poor, it’s never been more important to embrace creativity and think of ways to make your company and clients stand out in the everyday sea of content.
- It’s ALL in the details
Human error is inevitable, but there really isn’t room for sloppy mistakes in PR. Your role is to maintain and promote your company’s and clients’ brand or products, and nothing can sabotage credibility quite like an easily avoidable grammar or spelling mistake. Proof and proof again. Take five minutes out and come back to it. Ask a colleague to review with a fresh pair of eyes.
- Embrace the list
Working a PR job, especially in an agency, is a juggling act – there are always multiple things going on at once; events to organise, strategies to write and releases to distribute. One simple way to keep on top of your workload is by writing everything down, this will help you prioritise your tasks, because there are only so many hours in a day.
Need a fresh and creative take on your PR strategy? Give us a call on 01483 561119 or email firstname.lastname@example.org.