Warmer temperatures and longer days mean it’s time to blow away the cobwebs. Here are our tips for getting your social media channels spick and span for a summer of success.
Digital marketing plays a vital role in supporting many of our clients’ communications objectives, making social media an integrated part of PR and our everyday lives at PHM.
To truly get the best out of social media, it’s incredibly important to understand that time, commitment and consistency is key – this will build your following and increase audience engagement. However, there’s a whole range of tools which can help with the time-costly day to day tasks and keep channels alive and thriving.
Here come our four top tips on how to do just that:
- Scheduling platform
If like us you manage more than one social media channel, it’s probably worth investing in a scheduling platform where you can manage multiple accounts from one, secure place. These platforms can help with optimising posts for engagement, reporting and publishing, and doing so consistently and efficiently.
Canva is very user-friendly – we can safely say it’s become one of our most-used tools for creating visual, interesting content for social media. The website is home to thousands of social media graphics and layouts suited to every kind of platform, which you can design and personalise to integrate into your strategy. As social media is a place where visually led-content thrives, this is a great way to mix up how you present your message.
- Link shorteners
We use link-shortening services, such as Bitly, in almost everything we publish online. This not only makes the most of your content on platforms like Twitter, where you’re limited to 280 characters, but creates a slick and professional aesthetic for your posts – when links stretch over two or three lines it can look untidy and dare we say, un-clickworthy.
We cannot stress enough how important visuals are when it comes to online content. We always make the most of sites such as Unsplash, which enable you to browse and download images for free. This really helps in implementing fresh and exciting content without becoming too repetitive in your use of imagery.
If you’d like to talk to PHM about how we can freshen up you social media channels – and take on the time commitments you can’t fit into your calendar – call us on 01483 561119 or email firstname.lastname@example.org.