Most of us will be spending our Easter weekend at home this year and, as well as enjoying our Sunday roast and Easter eggs, we are likely to spend a lot of that time online.
At PHM, we understand that now is not necessarily the time to pursue your usual marketing strategy. So, how can you ensure you make an impact online in the right way? Take a look at our tips for revamping your socials this Easter:
1. Be careful with your sales tactics
Finding the right message can be tricky at the moment. Remain sensitive to the changing situation and ensure your message is appropriate and relevant.
Remember, intrusive and ‘in your face’ marketing stopped being fashionable on social media some time ago. Providing valuable, meaningful content on your social media channels will build authentic connections with your audiences and will build trust, too.
2. Host a competition
Competitions and prize draws are a great way to amplify your brand on social media, drive traffic and engage your target audiences. Consider something that adds value to the communities in which you work, adding PR value to the campaign as well as rewarding potential customers.
Make sure that you host the terms and conditions on your website to ensure competitors know exactly what they are signing up for, and consider using paid-for content to advertise the competition beyond your usual following.
3. Tailor your posts for each platform
Each social media platform is used in a different way, so adjusting your message accordingly is helpful. Instagram, for instance, is all about visuals – think high-res photos and graphics, accompanied by a caption. LinkedIn, on the other hand, can be focused on corporate messages and provides a place to host any opinion content or thought leadership.
If you’d like to find out more about how PHM can help you with an egg-cellent social media strategy, get in touch with our team on 01483 561119.