Westminster City Council


Westminster City Council

Services Provided

Communications consultancy






Provide specialist expertise and pioneer the corporate communications process and marketing approach for Westminster’s early pipeline of private-sale developments.


The protection of the Council’s reputation is crucial; the communications strategy must meet the requirements of a wide range of stakeholders, above and beyond Westminster’s position as a provider of new homes and as a planning authority. Our experience in the housebuilding industry also means we know what it takes to successfully meet sales targets in a crowded London market. In our role as communications consultant, we are responsible for successfully bridging the gap between the two.

  • We prepare communications strategies for each development to ensure a cohesive approach to messaging that enhances the Council’s position as a local authority
  • We facilitate team and resident workshops to gather information and key messages that shape the marketing narrative for developments
  • We act as ‘gatekeeper’ on marketing collateral to ensure consistency of message and tone
  • We prepare strategies, statements and responses to successfully communicate corporate messages
  • We support projects with the generation of positive PR coverage in London and trade titles


  • A seamless, aligned approach to communications that recognises Westminster’s position as a local authority and enables sales and marketing messaging to compete on the market nationally and internationally.
  • Successful sales launch of multiple schemes across Westminster and positive PR for the borough simultaneously.
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