Westminster City Council

Client

Westminster City Council

Services Provided

Communications consultancy

Seamless

Approach 

Positive

Goodwill

Brief

Provide specialist expertise and pioneer the corporate communications process and marketing approach for Westminster’s early pipeline of private-sale developments.

Campaign

The protection of the Council’s reputation is crucial; the communications strategy must meet the requirements of a wide range of stakeholders, above and beyond Westminster’s position as a provider of new homes and as a planning authority. Our experience in the housebuilding industry also means we know what it takes to successfully meet sales targets in a crowded London market. In our role as communications consultant, we are responsible for successfully bridging the gap between the two.

  • We prepare communications strategies for each development to ensure a cohesive approach to messaging that enhances the Council’s position as a local authority
  • We facilitate team and resident workshops to gather information and key messages that shape the marketing narrative for developments
  • We act as ‘gatekeeper’ on marketing collateral to ensure consistency of message and tone
  • We prepare strategies, statements and responses to successfully communicate corporate messages
  • We support projects with the generation of positive PR coverage in London and trade titles

Results

  • A seamless, aligned approach to communications that recognises Westminster’s position as a local authority and enables sales and marketing messaging to compete on the market nationally and internationally.
  • Successful sales launch of multiple schemes across Westminster and positive PR for the borough simultaneously.
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