By Katherine Gallacher, Senior Account Executive
Moving into my fourth month at PHM I now feel I can begin to reflect on life so far as a senior account executive (SAE).
As an SAE working in property PR, you get pulled in lots of different directions – no day is the same and it’s what I love about my job. One day I can be writing press releases and case studies; the next I might be conducting phone interviews or visiting new developments with existing or potential clients.
Three words to describe your time so far: Fun, fast-paced, fabulous!
Most interesting part of your job: Aside from writing press releases and pitching stories to national publications, it’s exciting to meet and often collaborate with the wider advertising, creative and media teams I work alongside.
Most enjoyable aspect of your job: I have to say site visits and seeing the variety of show homes our clients deliver. Whether a one-bedroom apartment in a city centre or a five-bedroom family house in the home counties, the different styles, designs and specifications I come across make me very excited to buy my own home.
What gives you the most satisfaction? Securing coverage for our clients in top-tier titles… Seeing that all those hours spent researching publications, getting to know journalists and preparing press releases have paid off – it’s an amazing feeling!
Reflecting on my thoughts that I had prior to starting, I can happily say that my position here at PHM goes above and beyond what I had hoped for to kick-start my agency career.
In the next few months, I look forward to developing my skills not only in traditional PR but bringing creative ideas to our growing digital media services and facing new challenges and experiences every day.