By Louise Jarvis, Account Manager
We might be busy, but we love this time of year at PHM; awards season is in full swing and the deadline for the What House? Awards – the ‘Oscars’ of the property industry – is exactly one month away, marking our last call for entries!
If you’re thinking about incorporating awards into your marketing strategy, the What House? Awards 2019 is a great place to start and we’re looking to repeat last year’s success; in 2018 seven of the entries we prepared for clients scooped Gold prizes, two won Silver and three won Bronze! But before you embark on entering awards for your project(s), it’s important to identify your objectives and why getting a pat on the back will be useful for your sales, brand and or future land acquisitions. We can prepare one-off entries or create a long-term strategy for multiple site-specific and corporate entries, targeting the right categories and competitions at the right time for your project and your company.
Get in touch today on 01483 561119 if you’d like to discuss how we can help with your award entries this year, or, if you’re still unsure whether to use awards as a marketing tool, here’s just three reasons why you should:
- Third party endorsement
A winning award entry, or even a commendation or shortlist position, can provide the same gravitas as a great piece of editorial – a recognised and respected endorsement of the home or homes you build by a third party with no vested interest. The power of such an endorsement cannot be underestimated, it is the reason why media relations is such a key part of marketing strategies, showing your customers that people besides yourselves consider your product to be better than the competition.
- Industry recognition and awareness
Most of us are communicating with more than just our end buyer, raising our profile with peers and potential partners and staff too. Winning an award, especially on a large-scale platform, demonstrates why you are a step above the rest. What’s more, the networking at national competitions provides further opportunities to meet people informally.
- Brand reinforcement
Of course, the most important component of an award entry is indisputably the development or home in question. However, as with all marketing channels, consistency of message and brand reinforcement is paramount. Your award is not just an award, but another tool in your kit with which to promote and market your product.
The What House? Awards deadline is 12th July, but there are other fast-approaching awards you should consider too; the deadline is 28th June for the Building Awards and 18th July for the Inside Housing Development Awards.