Today marks the beginning of Lent and rather than giving up the office biscuits, here at PHM we’ve decided to revisit the bad habits worth banishing when writing copy, from press releases to social media posts.
Here are four key, timeless ingredients which will ensure your written content is second to none:
- Cut the waffle
The goal is to keep your content concise without compromising on quality. It’s tempting to provide as much information as possible, but in a time-poor day and age, journalists and consumers alike are keen to get to the heart of a story quickly.
- Don’t be lazy
It’s easy and time-efficient to repeatedly churn out the same content, and while consistent messaging and brand recognition is vital, it’s also important to keep things relevant and fresh. Your level of engagement is more likely to increase if you tailor copy to your audience and have something new to say.
- An eye for errors
Checking for spelling and grammatical mistakes may seem an obvious part of writing formal copy, but this is just as important when it comes to social media. Colloquial language is common across platforms such as Twitter, however there is no excuse for poorly structured content; attention to detail and errorless posts make for a more credible company. Make sure your posts are scroll-stopping for the right reasons.
- Don’t play it safe
There’s a vast sea of content out there and if you want to stay afloat, or better still, create the waves, you can’t just play it safe; safe doesn’t stand out. Experiment and, for want of a better phrase, think outside the box. Ask yourself ‘What’s going to make people sit up and pay attention to what we have to say?’
If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email firstname.lastname@example.org.