OUR STORY
We build expert-led comms strategies for national and regional property developers, housing associations and property-led companies.
Our work and the advice we provide is underpinned by years of experience, but we don’t believe in doing what has always been done; we think and work creatively – looking above and beyond the obvious to catch the attention of your audience.
OUR APPROACH
01
PR IN THE
MODERN ERA
PR is about more than media coverage and we’re a full-service PR agency. Media coverage is a large part of it – whether the objective is brand awareness or lead generation – but there is more to it than that. PR is about managing – and improving – stakeholder perception of your brand. It involves introductions, relationship building, engagement and reputation bolstering.
02
CHANGING MEDIA
LANDSCAPE
The stories we pitch to journalists and influencers must fit the news agenda and add value for the reader, which requires insight and human interest. More and more, direct sales messages achieve media coverage not through glossy editorial, but digital sponsored content, paid-for blog coverage and SEO links.
At PHM, we’ll do both. We’ll build awareness of your brand and shape your reputation, but we’ll also generate sales leads through media coverage using the most impactful methods.
03
COMBINING PR
AND MARKETING
The line continues to blur. We will work with your marketing agencies, your SEO providers and your ad team, to create a cohesive strategy that ensures real results across your owned, earned and paid channels. PR, brand and digital marketing must work together.
OUR TEAM
Nikki Ackerley
Managing Director
Nikki joined The Surrey Advertiser as property correspondent in 1991, a role she held for 15 years and one which won her the accolade of Regional Property Correspondent of the Year. A year after joining the paper, Nikki was asked to undertake some PR for a local estate agent and a developer, and PHM was formed. In 2015, she was named one of Surrey’s top 50 business women by Surrey Chamber of Commerce. Nikki’s network of contacts spans the property industry and the journalists with whom PHM works. She can put a name to most faces and would notice a rogue apostrophe from a mile away!
Lisa Flounders
Director
Lisa’s PR role began in financial services. Working for a global communications agency, she specialised in media relations and corporate communication strategy for international investment management firms and consumer money brands. Lisa joined PHM five years ago; her experience and understanding of the media landscape and property market make her the go-to team member for particularly challenging or complex schemes, crisis communications and community engagement. Lisa has twice won Press Team of the Year (Consumer) at the Headline Money Awards, and has a degree in English from the University of London.
Louise Jarvis
Senior Account Manager
Louise’s imaginative ideas and exceptional writing skills mean consistent high quality, prominent press coverage for PHM’s clients. This, coupled with her innate knowledge of the property journalist landscape and her talent for calmly and creatively managing a communications challenge, mean she’s well placed to plan and execute bespoke, exciting PR strategies for her clients. She graduated from the University of Surrey with a degree in English Literature.
Katherine Gallacher
Account Manager
Katherine joined the team with a variety of communications disciplines under her belt. She has brought a wealth of social media savvy and technical know-how to PHM, as well as a keen eye for a story and a calm, cool head when working under pressure! Katherine has a master’s degree in Public Relations and a bachelor’s degree in Marketing with Advertising Management, and in her spare time runs her own blog.
Debbie Valentine
Consultant
Debbie has worked with PHM for fifteen years. She has written extensively for print and online media across different industries and for many brands including Kuwait Petroleum International (Q8), Toyota and Dell. Debbie’s career started with British Airways in corporate marketing. Former roles included overseeing international marketing campaigns and internal communications.
Rt Hon Anne Milton
Consultant
With 25 years in the political arena, Anne joins the PHM team as a consultant and advisor. She brings experience and skills in corporate affairs, her direct understanding of local and national government and from having worked closely in the public, private and charitable sectors. Anne is an experienced chair and speaker at a wide range of events and has spent much of her working life leading, managing and working with people and their organisations – especially within the apprenticeships, education, planning, property and health sectors – to achieve successful outcomes.
Peter Gordon
Consultant
A consummate performer, event host and accomplished interviewer, Peter’s career spans more than 30 years bringing media training, presenting, event management and hosting, and company culture training to the PHM scope of services. As the Content Director, voice (and indeed the public face) of Eagle Radio, he hosted the radio station’s breakfast show for 25 years. He was a driving force behind the company wining the “Sunday Times Best Company To Work For” award many times which informs the importance he places on strong cultural values in business and organisations to support inclusivity and staff engagement. A seasoned theatre performer too, Peter does a mean turn as an ‘ugly sister’ or Shakespeare’s Falstaff should you need it!
Jimmy Egerton
Creative Director
Jimmy has worked for many publishing and marketing agencies in the UK and overseas. Before joining PHM, Jimmy ran his own successful graphic design company working for clients such as Origin Publishing, Felix Dennis, Haymarket and Business Link, designing artwork for their marketing materials such as magazines, books and brochures.
Louise Eley
Finance Manager
Louise has been managing our finances for 25 years and is an integral part of PHM. She looks after the books and the office, allowing the rest of us to focus on client work!
