Three frightening PR superstitions

By Katherine Gallacher, Senior Account Executive

Witches, ghosts and vampires are enough to scare the living daylights out of you this Halloween. What shouldn’t scare you this autumn however, is PR.

For those of you considering a career in the industry, or if you’re wondering how PR might help your business meet its marketing objectives, we’ve taken a look at three of the most frightening PR superstitions and debunked the myths.

  1. It’s all prosecco and parties, darling!

There is a common myth that PR is an extremely glamorous career full of star-studded glitzy parties and glasses of fizz. Of course, there are fun events to attend (our awards success means we get to attend plenty of industry ceremonies with our clients) and we get to organise events too, but our day to day activities have plenty of variety which keeps them interesting and us motivated.

Site visits, media liaison, relationship building, public consultations, award entries, creating social media content, brainstorming ideas; this is just a taster of the things we get up to.

  1. The only requirement is that you have to be a ‘people person’

Although it really does help to be friendly and approachable, this is just a part of it. A PR professional has to be an exceptional communicator and a keen storyteller across many channels, whether face to face or in writing. In an agency, you also need to be efficient, creative and great at seeing the bigger picture.

  1. PR and marketing do the same thing!

As social media becomes ever prevalent, the lines appear to be blurring. However, PR and traditional marketing do differ. PR focuses on the reputation that you earn, such as third-party testimonials and journalist coverage, while marketing focuses more on the channels you own. Both seek to drive sales or share key messages and if you take a collaborative approach, work very well together.

To bust more scary PR superstitions, get in touch with the PHM team.

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