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The Joy of Jargon

-By Chiara Lawrance, Account Manager at Property House Marketing

As a relative newbie to the property world, the abundance of industry jargon can seem like a minefield. In my first month here at Property House Marketing, I have come across a number of buzzwords in the media and in conversations with others in the industry. In most cases, these words are just an easy way of explaining very common situations for buyers, sellers and estate agents. Here is a list of my top five favourites so far:

  1. Flipper – Surprisingly, not the dolphin from the 1960s/1990s children’s film. It is a term referring to an investor who will buy a property and then sell it on quickly for a profit. There are two ways of doing this, either the investor will spend time renovating the property, or will leave it as it is and hope the market value increases.
  2. Tyre Kicker – Much to the annoyance of many an estate agent, this is someone who views properties without any intention to buy.
  3. Gazumping – In the current property climate there are often a number of eager potential buyers for one house. Gazumping occurs when a buyer accepts a higher price offer when they have an offer accepted on their property.
  4. Gazanging – A term used when a buyer takes their home off the market and decides to stay put, even though an offer has already been accepted.
  5. Gazundering – This occurs when a buyer reduces their offer just before contracts are exchanged. This leaves the seller in a difficult position and is intended to make them accept the lower offer in order to not prolong the process.

I’m not sure how many more words can follow on the ‘gaz’ theme, but it’ll be interesting to see what new phrases are coined over the next few months/ years. Of course, property isn’t the only industry to use its own jargon, but it certainly has the most intriguing names.

Get in touch with Property House Marketing for PR without the jargon. Call 01483 561119 or email info@housegroup.co.uk

From virtual to reality: New showhome launch at Trinity Walk, Woolwich

Lovell Homes has launched its first showhome to showcase its superb collection of apartments at Trinity Walk, just a mile from the new Crossrail station in Woolwich. The two-bedroom show apartment gives potential homebuyers the first opportunity to see in person the high specification of the apartments, since their launch off-plan earlier this year.

Before the opening of the showhome, visitors to Trinity Walk’s marketing suite used Virtual Reality (VR) technology to ‘walk’ around a one and two-bedroom apartment and view different specifications options. In addition, Augmented Reality (AR) was created to help buyers visualise the new homes to an even greater extent, as the technology – downloaded as an app – enables the user to view the interiors and exteriors in 3D. Due to its popularity with visitors and recent purchasers, both technologies will remain.

Jonathan Goring, managing director at Lovell, said: “Although we’ve reached a construction milestone with the showhome to view, our VR showhome will continue to be incredibly useful; not only for our homebuyers wanting to visualise the development when its complete but also for our sales team who use it as a selling tool to be able to show the different specification choices and layouts of each apartment.”

The two-bedroom showhome is located in Viotti Heights, the first building to be completed at the development which comprises one, two and three-bedroom apartments. The showhome is typical of the new homes at Trinity Walk, boasting a spacious open-plan layout. The specification in the kitchen is excellent; Symphony kitchens are available in a choice of six finishes while a stainless steel Bosch oven and integrated fridge/freezer, dishwasher and washer/dryer are included as standard.

The living and dining area provides plenty of room for large furniture. This space is complemented by large near floor-to-ceiling windows, which floods the space with light, while a door leads to a balcony which will provide views over the new linear park once complete.

Both double bedrooms are spacious, with the master benefiting from an en suite shower room. A large bathroom is accessed via the generous hallway, which is also where a laundry room is located. This flexible space has also been dressed to include an office desk.

The new homes are part of the exciting £400 million Trinity Woolwich regeneration scheme. Development partners Lovell, PA Housing Group and The Royal Borough of Greenwich are transforming three ageing estates to create a desirable yet affordable place for city living. The project has already been shortlisted for three awards in this year’s National Housing Awards 2017 which includes Best Partnership, Best Marketing Campaign and Best Digital Marketing.

The ongoing regeneration in Woolwich has already seen the delivery of new green areas, office spaces and amenities and the arrival of Crossrail in 2018 will provide quicker journeys into the centre of London. With 12 services an hour, passengers from Woolwich will be able to reach Canary Wharf in eight minutes, Liverpool Street in 14 minutes and Bond Street in just 22 minutes.

Prices start from £355000 for a one-bedroom apartment and London Help to Buy is available on all homes priced under £600,000, which means homebuyers will be able to secure a new home at Trinity Walk with just a 5 per cent deposit. The government will lend 40 per cent of the home’s value through a five year interest-free loan, so only a mortgage for the remaining 55 per cent will need to be arranged.

To visit the new showhome and experience the innovative VR show apartments, visit the sales and marketing suite off Sandy Hill Road which is open seven days a week from 10am – 5pm. To bring Trinity Walk to life on your mobile or tablet, download the Augmented Reality (AR) app by visiting www.trinitywalk-woolwich.com.

For all sales enquiries, please call Lovell Homes on 0208 003 9674.

Signal failure: the importance of being connected

-Nikki Ackerley, Managing Director at Property House Marketing

I’ve seen a lot said about the positive impact of Crossrail on the prices of homes. I’ve seen even more said about the ongoing failure of train companies to provide a service that isn’t hampered by signal failure. Transport connections have always had an enormous influence on house prices, but it seems that another kind of connection jostling for position of top priority is high speed internet.

The Berkeley Group has recently announced its plans to ensure all of its sizeable new housing developments – which is most of them – are connected with ‘full-fibre’ technology. Customers now expect high-speed broadband to be available from the day they move in, and Berkeley believes buyers are put off purchasing if this isn’t a part of the offer.

The issue goes further, especially in leafy Surrey. I’ve been witness to my daughter-in-law moving into her new home to find that, unless she stands at the end of the road waving her mobile aloft, she can’t send an old-fashioned text message, let alone make a phone call. What’s more, the height of the surrounding tees makes neither Virgin or Sky viable either. However, a decent broadband connection and the use of the right apps for communication and TV streaming now negates the need for a new pylon to remedy this.

It seems that the usual checklist for moving into a new home could do with a refresh. While we’re used to choosing carpets and kitchens, and checking the EPC rating on our new home, perhaps more developers need to follow Berkeley’s lead and consider what’s important to buyers in the digital age.

I had the pleasure of meeting Philip Hammond recently, who reinforced his belief that productivity lies at the root of many of the solutions to better fiscal security; our infrastructure, including broadband connection has a big part to play in this.

While high speed railways are a vital component in the house-buying decision, high speed broadband is becoming the top priority for buyers now.

 

Poplar Harca wins ‘project’ category at prestigious Housing Design Awards

It was the return of the annual Housing Design Awards last night and we’re delighted to share that the entry for Poplar Harca, written and designed by PHM, won an award for its regeneration plans of the former Burdett Estate in Mile End, East London. When complete, the project will provide the area with 109 new mixed-tenure homes, a new primary school and a central community space as well as a planned renovation of the existing local mosque. Permeability is a key feature of the site, creating maximum accessibility through connecting pathways between the bordering streets and the development’s central courtyard and playground. With sustainability in mind, the studios, one, two and three-bedroom apartments and two and three-bedroom duplexes will benefit from 183 on-site cycle storage spaces to encourage green travel in the city.

Find out more about the winning St Paul’s Way Trust School Expansion and Burdett Estate Regeneration and the partners involved in the project.

The Housing Design Awards were established in 1948 in an effort to commend high-quality post-war development. Judged by a panel of industry experts, they are Britain’s longest-running housing awards, which showcase projects to the Government and industry contacts.

Awards are a fantastic tool for marketing and promotion, offering a respectful third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our recent blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

 

Woodberry-Down-by-Berkeley-Homes

A successful night for PHM’s client at The Planning Awards

It was a successful night at this year’s Planning Awards for our client, Berkeley Homes. The ceremony on 21st of June saw the developer win two awards as well as a ‘highly commended’ accolade for its project Woodberry Down, one of the capital’s largest estate regeneration schemes in Finsbury Park, comprising 5,500 mixed-tenure homes, community facilities, shops and a nature reserve. The 25-year-long project is being created by Berkeley in partnership with Hackney Council, Genesis Housing, Woodberry Down Community Organisation and the Greater London Authority.

Judged by a panel of industry experts, The Planning Awards is a yearly event to celebrate professional planning work as well as recognise innovation in related activities such as placemaking, housing design and economic development.

The award submissions, written and designed by PHM earlier this year, scooped Berkeley Homes the following prizes at the ceremony:

  • Award for Planning for Housing Growth – Winner
  • Award for Best Housing Scheme (500 homes or more) – Winner
  • Award for Regeneration – Highly Commended

Awards are a fantastic tool for marketing and promotion, offering a respectful third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our recent blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.