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social media

PHM’s 3 golden tips for managing social media this Christmas

-By Harriet Bolt, Account Manager

The upcoming holidays is a time of relaxation for many, however an extended period of time out of the workplace can cause a sense of unease for those managing their own or their clients’ social media channels (Facebook, Twitter, Instagram etc). However, this needn’t be the case as we at PHM believe it’s a great opportunity to schedule brand awareness campaigns, double check your customer care protocol and trust the technology available to you to manage social media on the go.

After all, ’tis the season to be jolly, said a famous Christmas carol, and so can be social media over the festive period if you follow these three golden rules for a well-planned digital strategy over the coming weeks.

1.Make a plan

It sounds simple, but without a well-organised content plan, your carefully created messaging will not know when or how it will be delivered to your audience. Help it along by creating a timetable of activity and remember to schedule the posts in using a social media scheduling tool such as Hootsuite or Sprout Social.

2. Be prepared

We promise we haven’t lifted this from a survival guide, but be aware that the holidays provides customers with more access to their social media accounts and potentially the chance to express any negative feedback. Ensure you have a communications protocol in place which can ensure messages are responded to quickly, and escalated to a customer care department swiftly if necessary. Nevertheless, it is also a chance to positively engage with your customers and potentially create an audience of which to target future content to on your return. Embrace the opportunity by introducing some easy but relevant competitions to encourage more interaction and brand loyalty.

3. Embrace change

If you always manage your social media channels using a desktop computer, then using the free tools available to you on the App Store of your smartphone for the first time might seem a little complicated. However, they are a valuable tool and there to help you quickly amend or edit your clients’ advert campaigns or engage/comment directly with customers over various channels. Get these set up before the Christmas break, and should you need to check any live campaigns or channels, you’ll be able to far more easily than opening up a laptop and signing in remotely to any emails or social media management accounts.

If you’d like a hand ensuring your social media strategies run smoothly over Christmas and indeed anytime of the year (the above rules apply to evenings and weekends too) then speak to a member of PHM on 01483 561119.

 

WhatHouse? Awards

PHM’s clients scoop 12 wins at the WhatHouse? Awards 2017

The WhatHouse? Awards is always a highlight in the property calendar, and for us it was a particularly brilliant way to round off the year, as 12 of the 21 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony. A whopping six of those entries won gold, and Berkeley Group went on to take home Housebuilder of the Year 2017 – the overall prize of the night, picked from that year’s submitted entries.

Our clients won the following prizes at the ceremony:

Gold

Silver

Bronze

  • Clissold Quarter by Higgins Homes for Best Starter Homes Scheme
  • Vista by Berkeley Central London for Best Apartment Scheme

As always, it’s been a busy year for PHM writing and designing the WhatHouse? Award entries, and we were absolutely thrilled to celebrate our clients’ success at the Grosvenor House Hotel on Friday 17 November.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards next year for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Awards

PR reporting

PR reporting: back to basics?

-By Lisa Flounders, Account Director 

PR reporting is an interesting topic, one which often divides PR professionals and wider communications teams. At PHM, we don’t think that any one way is the best way, but believe that our clients have different needs, different objectives, and therefore require different measurables.

Marketers, quite rightly, want to see quantifiable results for the work they do. They are able to measure content with numbers, very neatly, both digitally and on paper. This is a lot harder to achieve with PR, when the real value is often found in a quick phone conversation to find out what’s appearing in the property supplement at a national paper that weekend, or in knowing where a journalist likes to have coffee.

The industry has used many methods to measure its output and evaluate its results over the years. More traditional methods include AVE, which measures the size and prominence of a piece of coverage in a particular publication or online channel, and seeks to show the value of editorial versus paid-for content. To many, a positive piece of coverage in a weekend broadsheet, accompanied by a high-quality picture, is proof enough. To other clients, a more tailored approach is required, and we’ve been known to build our own evaluative models, based on point systems and key criteria, allowing us to work out where any gaps might be over time.

However we do it, we know that we need to do it in a way that fits the wider marketing objectives of our clients, and allows for a full, comprehensive picture of communications activity across the board. That’s why, as with all of our work, we take a bespoke approach; for PR reporting, one size certainly doesn’t fit all.

If you want to discuss real results, contact the team on info@housegroup.co.uk or 01483 561119.

Berkeley win Building Awards

Berkeley Group wins Housebuilder of the Year at the Building Awards 2017

It was a successful evening at the Building Awards on Thursday 7 November, as it saw our client Berkeley Group win the prestigious Housebuilder of the Year award, which we prepared earlier this year.

A highly anticipated date in the property calendar, The Building Awards are the industry’s longest running recognition of excellence, and allow companies across all aspects of building to have their achievements held up as an example to the sector. As always, it was a great night hosted by Building magazine.

We’re also looking forward to attending the WhatHouse? Awards later this month, where we’ll be excitedly awaiting the results for the 21 entries we prepared on behalf of our clients this year.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our blog, ‘Three reasons why awards are a valuable addition to your marketing strategy’, to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud, and would like to find out more about our awards writing and design service, call the PHM team now on 01483 561119.

Award

Award

Property House Marketing - Fireworks

3 ways to create fireworks with your PR content

Forget the gunpowder this 5th November, how can you make your press releases and pitches go off with a bang? Here at Property House Marketing, we don’t think that one size fits all, but there are definitely a few tricks (and treats) that continue to boost the success of your content and cut through the myriad of information that hits a journalist’s inbox every day.

Find your hook

It doesn’t matter how beautiful your new build home is, if it doesn’t have a story attached to it, it isn’t news. Think to yourself, why would a national property supplement want to use this particular home over all others? Make it part of the wider agenda to make it relevant. This is especially important in the digital age. Twitter is good for market research – use trending hashtags to be part of the bigger picture and reach a new audience.

Keep it brief

We appreciate there is plenty to say, and it’s great to give some detail. However, think about your own inbox. What catches your attention? It isn’t paragraphs and paragraphs of writing, that’s for sure. A couple of pictures will show off your product, and a list of bullets can provide some quick info, but treat this as your elevator pitch, and keep it brief.

What have you got, what makes it different/interesting/newsworthy, and why would a journalist want to write about it?

No need to shout

Capital letters in the subject line of an email don’t make you stand out, but they can make your beautifully-crafted content look like junk mail. What’s your USP, and what will appeal to the journalist? This should be your introduction. See above.

If you’re looking for someone to prepare you the press content that creates fireworks, give us a call on 01483 561119 or email info@housegroup.co.uk.

Showhouse

An interview with PHM’s founder and MD Nikki Ackerley in this month’s Showhouse

If you happen to pick up a copy of this month’s Showhouse, check out the Supply Chain feature – you’ll spot an interview with our very own MD Nikki Ackerley which takes a look how PHM approaches PR and marketing for its clients, and how Nikki became “one of the best-known names in property PR”.

Nikki explains: “We offer a fully integrated PR approach, which includes digital marketing, social media, events, launches, managing community engagement consultations and exhibitions, copywriting for websites and other marketing collateral.

What sets us apart is that we don’t just churn out press releases – local papers just don’t have space anymore so social media is key in reaching local target markets; for the national press it’s all about relationships and knowing what journalists want and how and what they write about.

We won’t write an award entry without visiting the site, and we’re prepared to say if we don’t think it’s ready or good enough to enter. Equally we won’t write a press release if there isn’t a story.”

If you’d like to discuss how we can use our bespoke approach to meet your PR requirements, don’t hesitate to get in touch with our team on 01483 561119.

 

PHM’s clients scoop three wins at the Sunday Times British Homes Awards

It was a successful evening at the British Homes Awards on 21st September, which saw two of our clients scoop three trophies at the prestigious property event.

The award submissions, written and designed by PHM earlier this year, scooped Meyer Homes and Berkeley Homes the following prizes at the ceremony:

  • Meyer Homes won Home of the Year (in a multi-unit scheme) for its contemporary development Gabriel Square
  • Berkeley Homes East Thames took home the Innovative Living Award trophy for Urban House, its exciting new development in Greenwich
  • The third win of the night was for Berkeley North East London’s regeneration development Woodberry Down which won the Outstanding Placemaking Award

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

PHM's clients scoop three wins at BHAs