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social media

PHM’s 3 golden tips for managing social media this Christmas

-By Harriet Bolt, Account Manager

The upcoming holidays is a time of relaxation for many, however an extended period of time out of the workplace can cause a sense of unease for those managing their own or their clients’ social media channels (Facebook, Twitter, Instagram etc). However, this needn’t be the case as we at PHM believe it’s a great opportunity to schedule brand awareness campaigns, double check your customer care protocol and trust the technology available to you to manage social media on the go.

After all, ’tis the season to be jolly, said a famous Christmas carol, and so can be social media over the festive period if you follow these three golden rules for a well-planned digital strategy over the coming weeks.

1.Make a plan

It sounds simple, but without a well-organised content plan, your carefully created messaging will not know when or how it will be delivered to your audience. Help it along by creating a timetable of activity and remember to schedule the posts in using a social media scheduling tool such as Hootsuite or Sprout Social.

2. Be prepared

We promise we haven’t lifted this from a survival guide, but be aware that the holidays provides customers with more access to their social media accounts and potentially the chance to express any negative feedback. Ensure you have a communications protocol in place which can ensure messages are responded to quickly, and escalated to a customer care department swiftly if necessary. Nevertheless, it is also a chance to positively engage with your customers and potentially create an audience of which to target future content to on your return. Embrace the opportunity by introducing some easy but relevant competitions to encourage more interaction and brand loyalty.

3. Embrace change

If you always manage your social media channels using a desktop computer, then using the free tools available to you on the App Store of your smartphone for the first time might seem a little complicated. However, they are a valuable tool and there to help you quickly amend or edit your clients’ advert campaigns or engage/comment directly with customers over various channels. Get these set up before the Christmas break, and should you need to check any live campaigns or channels, you’ll be able to far more easily than opening up a laptop and signing in remotely to any emails or social media management accounts.

If you’d like a hand ensuring your social media strategies run smoothly over Christmas and indeed anytime of the year (the above rules apply to evenings and weekends too) then speak to a member of PHM on 01483 561119.

 

WhatHouse? Awards

PHM’s clients scoop 12 wins at the WhatHouse? Awards 2017

The WhatHouse? Awards is always a highlight in the property calendar, and for us it was a particularly brilliant way to round off the year, as 12 of the 21 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony. A whopping six of those entries won gold, and Berkeley Group went on to take home Housebuilder of the Year 2017 – the overall prize of the night, picked from that year’s submitted entries.

Our clients won the following prizes at the ceremony:

Gold

Silver

Bronze

  • Clissold Quarter by Higgins Homes for Best Starter Homes Scheme
  • Vista by Berkeley Central London for Best Apartment Scheme

As always, it’s been a busy year for PHM writing and designing the WhatHouse? Award entries, and we were absolutely thrilled to celebrate our clients’ success at the Grosvenor House Hotel on Friday 17 November.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards next year for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Awards

Berkeley win Building Awards

Berkeley Group wins Housebuilder of the Year at the Building Awards 2017

It was a successful evening at the Building Awards on Thursday 7 November, as it saw our client Berkeley Group win the prestigious Housebuilder of the Year award, which we prepared earlier this year.

A highly anticipated date in the property calendar, The Building Awards are the industry’s longest running recognition of excellence, and allow companies across all aspects of building to have their achievements held up as an example to the sector. As always, it was a great night hosted by Building magazine.

We’re also looking forward to attending the WhatHouse? Awards later this month, where we’ll be excitedly awaiting the results for the 21 entries we prepared on behalf of our clients this year.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our blog, ‘Three reasons why awards are a valuable addition to your marketing strategy’, to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud, and would like to find out more about our awards writing and design service, call the PHM team now on 01483 561119.

Award

Award

Showhouse

An interview with PHM’s founder and MD Nikki Ackerley in this month’s Showhouse

If you happen to pick up a copy of this month’s Showhouse, check out the Supply Chain feature – you’ll spot an interview with our very own MD Nikki Ackerley which takes a look how PHM approaches PR and marketing for its clients, and how Nikki became “one of the best-known names in property PR”.

Nikki explains: “We offer a fully integrated PR approach, which includes digital marketing, social media, events, launches, managing community engagement consultations and exhibitions, copywriting for websites and other marketing collateral.

What sets us apart is that we don’t just churn out press releases – local papers just don’t have space anymore so social media is key in reaching local target markets; for the national press it’s all about relationships and knowing what journalists want and how and what they write about.

We won’t write an award entry without visiting the site, and we’re prepared to say if we don’t think it’s ready or good enough to enter. Equally we won’t write a press release if there isn’t a story.”

If you’d like to discuss how we can use our bespoke approach to meet your PR requirements, don’t hesitate to get in touch with our team on 01483 561119.

 

Poplar Harca wins ‘project’ category at prestigious Housing Design Awards

It was the return of the annual Housing Design Awards last night and we’re delighted to share that the entry for Poplar Harca, written and designed by PHM, won an award for its regeneration plans of the former Burdett Estate in Mile End, East London. When complete, the project will provide the area with 109 new mixed-tenure homes, a new primary school and a central community space as well as a planned renovation of the existing local mosque. Permeability is a key feature of the site, creating maximum accessibility through connecting pathways between the bordering streets and the development’s central courtyard and playground. With sustainability in mind, the studios, one, two and three-bedroom apartments and two and three-bedroom duplexes will benefit from 183 on-site cycle storage spaces to encourage green travel in the city.

Find out more about the winning St Paul’s Way Trust School Expansion and Burdett Estate Regeneration and the partners involved in the project.

The Housing Design Awards were established in 1948 in an effort to commend high-quality post-war development. Judged by a panel of industry experts, they are Britain’s longest-running housing awards, which showcase projects to the Government and industry contacts.

Awards are a fantastic tool for marketing and promotion, offering a respectful third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our recent blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

 

Woodberry-Down-by-Berkeley-Homes

A successful night for PHM’s client at The Planning Awards

It was a successful night at this year’s Planning Awards for our client, Berkeley Homes. The ceremony on 21st of June saw the developer win two awards as well as a ‘highly commended’ accolade for its project Woodberry Down, one of the capital’s largest estate regeneration schemes in Finsbury Park, comprising 5,500 mixed-tenure homes, community facilities, shops and a nature reserve. The 25-year-long project is being created by Berkeley in partnership with Hackney Council, Genesis Housing, Woodberry Down Community Organisation and the Greater London Authority.

Judged by a panel of industry experts, The Planning Awards is a yearly event to celebrate professional planning work as well as recognise innovation in related activities such as placemaking, housing design and economic development.

The award submissions, written and designed by PHM earlier this year, scooped Berkeley Homes the following prizes at the ceremony:

  • Award for Planning for Housing Growth – Winner
  • Award for Best Housing Scheme (500 homes or more) – Winner
  • Award for Regeneration – Highly Commended

Awards are a fantastic tool for marketing and promotion, offering a respectful third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our recent blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

We’ve been inspired by Google’s new London headquarters

This week PHM has been inspired by Google’s unveiling of its impressive one million square-foot London headquarters, which will feature a gym, swimming pool and roof garden for employees to enjoy.

We’ve provided a roundup of homes below by our client, Berkeley Central London, offering similar amenities to their residents in the centre of the capital.

Vista, Chelsea Bridge Wharf   

Vista is a collection of luxurious one, two and three-bedroom apartments with an enviable location just moments from Chelsea Bridge, providing unparalleled views of Battersea Park.

Offering generous glass-fronted balconies and wraparound terraces to its stylish homes, Vista encapsulates the best of summer in London, providing a city oasis to its busy residents.

Prices start from £895,000 for a one-bedroom apartment. Please call Berkeley Homes on 0203 811 2012 for more information.

Abell and Cleland, Westminster

This beautiful development is situated in the heart of historic Westminster, London, and comprises a collection of apartments, duplexes and penthouses set over two floors and ranging from 2,034 to 3,278 sq ft.

The manicured gardens at Abell & Cleland provide a tranquil escape in an otherwise metropolitan setting, while the private residents’ leisure complex comprises a pool, sauna and a state-of-the-art fitness centre. A business suite and full car valet service complete the offer.

Just a few penthouses remain for sale with prices starting from £4.57 million. For further information or to book an appointment to visit, call 0203 813 5884.