Tales of a new starter…

We’ve welcomed a new Senior Account Executive to the PHM team. Say hello to Agueda Trujillo! Here Ag explains a little more about her background, and what she’s most looking forward to at PHM… 

What’s your role at PHM?

I am a Senior Account Executive. My clients include Fusion Residential, Berkeley, St. Edward and Abbey Homes. I’ve been spending my first month visiting sites, planning events, creating newsletter content and writing press releases… among other things!

Tell us a bit about your background…

I’m originally from Mallorca and completed my undergraduate degree in America. Once I graduated, I worked for a major tech company in Seattle as a communications and press release officer for two years, before I moved to the UK to pursue my Master’s degree in International Multimedia Journalism at Newcastle University.

What are you most looking forward to working on? 

I’m looking forward to getting stuck into everything that comes with property PR, from journalist liaison to visiting our clients’ new developments. Having experience in social media and working on PR campaigns, I’m eager to use the skills I’ve gained and apply them to property.

What would you say is your biggest achievement/proudest moment?

Achieving coverage is always very rewarding – from writing the press release and coordinating with clients to pitching and liaising with journalists. It’s great when I see the final result, it’s what keeps me going!

Tell us a fun fact about yourself… 

Is my 20-year basketball career a fun fact? If so, I played Division 1 College basketball in the States for four years and more recently I have also played professional basketball in Europe.

Describe your working personality in three words (not quite three!).

I like to think I am creative, ambitious, and very adaptable to diverse situations.


Check out our #PHtheM lifestory blogs and get to know our team a little better

Life at PHM as a Senior Account Executive…

By Katherine Gallacher, Senior Account Executive

Moving into my fourth month at PHM I now feel I can begin to reflect on life so far as a senior account executive (SAE).

As an SAE working in property PR, you get pulled in lots of different directions – no day is the same and it’s what I love about my job. One day I can be writing press releases and case studies; the next I might be conducting phone interviews or visiting new developments with existing or potential clients.

Three words to describe your time so far: Fun, fast-paced, fabulous!

Most interesting part of your job: Aside from writing press releases and pitching stories to national publications, it’s exciting to meet and often collaborate with the wider advertising, creative and media teams I work alongside.

Most enjoyable aspect of your job: I have to say site visits and seeing the variety of show homes our clients deliver. Whether a one-bedroom apartment in a city centre or a five-bedroom family house in the home counties, the different styles, designs and specifications I come across make me very excited to buy my own home.

What gives you the most satisfaction? Securing coverage for our clients in top-tier titles… Seeing that all those hours spent researching publications, getting to know journalists and preparing press releases have paid off – it’s an amazing feeling!

Reflecting on my thoughts that I had prior to starting, I can happily say that my position here at PHM goes above and beyond what I had hoped for to kick-start my agency career.

In the next few months, I look forward to developing my skills not only in traditional PR but bringing creative ideas to our growing digital media services and facing new challenges and experiences every day.