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social media

PHM’s 3 golden tips for managing social media this Christmas

-By Harriet Bolt, Account Manager

The upcoming holidays is a time of relaxation for many, however an extended period of time out of the workplace can cause a sense of unease for those managing their own or their clients’ social media channels (Facebook, Twitter, Instagram etc). However, this needn’t be the case as we at PHM believe it’s a great opportunity to schedule brand awareness campaigns, double check your customer care protocol and trust the technology available to you to manage social media on the go.

After all, ’tis the season to be jolly, said a famous Christmas carol, and so can be social media over the festive period if you follow these three golden rules for a well-planned digital strategy over the coming weeks.

1.Make a plan

It sounds simple, but without a well-organised content plan, your carefully created messaging will not know when or how it will be delivered to your audience. Help it along by creating a timetable of activity and remember to schedule the posts in using a social media scheduling tool such as Hootsuite or Sprout Social.

2. Be prepared

We promise we haven’t lifted this from a survival guide, but be aware that the holidays provides customers with more access to their social media accounts and potentially the chance to express any negative feedback. Ensure you have a communications protocol in place which can ensure messages are responded to quickly, and escalated to a customer care department swiftly if necessary. Nevertheless, it is also a chance to positively engage with your customers and potentially create an audience of which to target future content to on your return. Embrace the opportunity by introducing some easy but relevant competitions to encourage more interaction and brand loyalty.

3. Embrace change

If you always manage your social media channels using a desktop computer, then using the free tools available to you on the App Store of your smartphone for the first time might seem a little complicated. However, they are a valuable tool and there to help you quickly amend or edit your clients’ advert campaigns or engage/comment directly with customers over various channels. Get these set up before the Christmas break, and should you need to check any live campaigns or channels, you’ll be able to far more easily than opening up a laptop and signing in remotely to any emails or social media management accounts.

If you’d like a hand ensuring your social media strategies run smoothly over Christmas and indeed anytime of the year (the above rules apply to evenings and weekends too) then speak to a member of PHM on 01483 561119.

 

WhatHouse? Awards

PHM’s clients scoop 12 wins at the WhatHouse? Awards 2017

The WhatHouse? Awards is always a highlight in the property calendar, and for us it was a particularly brilliant way to round off the year, as 12 of the 21 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony. A whopping six of those entries won gold, and Berkeley Group went on to take home Housebuilder of the Year 2017 – the overall prize of the night, picked from that year’s submitted entries.

Our clients won the following prizes at the ceremony:

Gold

Silver

Bronze

  • Clissold Quarter by Higgins Homes for Best Starter Homes Scheme
  • Vista by Berkeley Central London for Best Apartment Scheme

As always, it’s been a busy year for PHM writing and designing the WhatHouse? Award entries, and we were absolutely thrilled to celebrate our clients’ success at the Grosvenor House Hotel on Friday 17 November.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards next year for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Awards

A home on the Downs

New on Property House Marketing’s books this month is this bespoke six-bedroom, four-storey house in Guildford, comprising over 6500 sq. ft., and benefitting from an enviable elevated position just a few yards from the North Downs in Surrey.

Alongside its picturesque views across the Downs and convenient location – just a 21-minute walk to Guildford train station – the sense of space at Northdowns Heights is what sets it apart from the rest. The home’s expansive living areas are designed not just for family living but for entertaining on a large scale too, with floor-to-ceiling glazing opening onto the rear terrace and extending this space in warmer weather.

The hub of the house is undoubtedly the sitting, dining and kitchen space, where each area is clearly defined and the dining and sitting rooms afford extensive views to the front and over the rear garden respectively. From the dining area, doors also open onto a large terrace from which the fabulous view over the Surrey Hills can be enjoyed over a morning coffee. There is also a formal dining room and study.

The leisure and entertaining space doesn’t stop there; on the lower ground floor there is a large gym and shower room as well as a media room that includes a fun bar area.

Externally, the expertise of award-winning landscape architect Kevin Murphy is clearly evident; his imaginative yet intuitive design of the rear garden uses a multi-layer approach, making the most of the space by creating distinctive, separate areas and providing a stunning backdrop for the home.

Northdowns Heights is on the market for £3.5m. For more information, or to arrange an appointment to view the property, please contact Hill Clements (01483 300300) or email info@hillclements.com.

Shere View House - Grantley - Property House Marketing

Autumnal homes for the season

As the nights are drawing in and the cold weather fast approaching, we have picked a couple of our favourite homes perfect for the season, complete with cosy living rooms and fireplaces to smart, energy-efficient features to save on those winter bills.

 

Shere View House, Shere

Currently on the market for £2,250,000 

Shere View House is a five-bedroom, three-bathroom family home set within a 0.9 acre plot with stunning views over the adjoining farmland and surrounding hills. Internally, the home comprises a vaulted entrance hall, drawing room, dining room, family room, study, pantry and boot room. The drawing room features a cosy energy-efficient wood burner, which releases heat slowly through its cast-iron shell. Detached ancillary accommodation is set in the beautifully-landscaped gardens, featuring a mezzanine level, kitchenette and bathroom as well as a detached heritage barn-style garage, car port and garden/machinery store.

 

Northdowns Heights, Guildford 

Currently on the market for £3,500,000

Northdowns Heights is a beautiful four-storey family home of approximately 6,000 sq ft with extensive and truly spectacular views. It is ideally situated on a very popular residential road within walking distance of Guildford’s high street and train station (journey times to London Waterloo from around35 mins) and just a few yards from stunning countryside walks in the Surrey Hills. There is underfloor heating throughout with many hidden energy-efficient features including copper-pipe work and a sophisticated heat-recovery system. The home incorporates impressive entertaining space including a fitness suite, media room and bar on the lower ground floor; a drawing room, large family sitting/dining/kitchen with large bi-fold doors which open onto a large balcony to the front, and garden terrace at the rear.

 

If you’re an estate agent looking to maximize coverage for your homes in press and on social media, don’t hesitate to get in touch with our team, to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

You’d better get moving if you want to buy at Alton Court in Ealing

Since the first homes at Alton Court in Ealing launched in July this year, less than 30 per cent remain available for sale; those still wishing to purchase at our client Broadway Living’s exciting development should contact the sales suite to avoid disappointment.

The homes at Alton Court provide the first opportunity for buyers to be a part of Copley Hanwell W7, the flagship regeneration and development by Broadway Living. Each home is designed to Broadway Living’s high-quality specification and premium finish, showcased in the two-bedroom show apartment which has recently opened for viewings by appointment.

Buyers at Alton Court have the opportunity to purchase using shared ownership or Help To Buy. These government schemes mean that buyers who might not have a chance of getting a foot on the housing ladder in the normal way, are able to purchase a home locally like the majority of those who have already bought a home at Alton Court.

The Help to Buy scheme means that the government will lend 40 per cent of the home’s value – interest free for the first five years – so a mortgage for only 55 per cent of the full amount will need to be arranged. Shared ownership enables a buyer to purchase a share of their new home, meaning that a deposit and mortgage is required only for that share – bringing costs down considerably.

Alton Court is just one of the eight phases of regeneration at the Copley development. To find out more about the homes at Alton Court, or to make an appointment to view the sales and marketing suite visit copleyhanwellw7.co.uk 

 

Kitchens that rise to the occasion

With the return of The Great British Bake Off this week and many people being inspired to get baking this weekend, we’ve collated an array of beautiful properties currently available through Grantley, all with stunning kitchens ideal for perfecting a Victoria Sponge or testing out someone’s spun sugar skills.

 

Warwick Heights

Currently on the market for £4,650,000

This home features a stunning Poggenpohl fitted kitchen finished in vanilla gloss and bookmark Walnut, topped with glacier white Corian work tops which not only provide ample preparation space but they also create an engaging entertainment space. Two large fridge/freezers by Miele, two convection ovens, steamer oven, combination oven and dishwasher will accommodate the largest of gatherings. Inset into the Corian work surface is a sculpted sink with a Blanco mixer/spray tap and separate Zip tap providing chilled or boiling filtered water. Set into the floor a lit and automated glass door leads to spiral wine cellar for holding up to 1,400 bottles. Connecting doors leading a 2nd prep kitchen and utility room.

 

High Barn, Effingham

Currently on the market for £3,950,000

High Barn is a six bedroom, five bathroom home offering spectacular panoramic views of the entire London skyline. The kitchen is part of the main residence, a converted oak framed period barn including character features such as stone flagged floors and exposed brick and flint walls.

 

The White House, Cranleigh

Currently on the market for £1,750,000

The White House is a superb double-fronted Regency house. Internally, the house is wonderfully elegant and light resulting from beautifully proportioned rooms with generous ceiling heights, and externally, the property features an orchard abundant with fruit trees and kitchen garden.

 

For more information on any of the above properties, please contact Grantley on 01483 407620 or visit sales@grantley.net

If you’re feeling inspired, check out this article by Top Reveal for more unique kitchen interior design ideas: http://topreveal.com/kitchen-decor-ideas  

Signal failure: the importance of being connected

-Nikki Ackerley, Managing Director at Property House Marketing

I’ve seen a lot said about the positive impact of Crossrail on the prices of homes. I’ve seen even more said about the ongoing failure of train companies to provide a service that isn’t hampered by signal failure. Transport connections have always had an enormous influence on house prices, but it seems that another kind of connection jostling for position of top priority is high speed internet.

The Berkeley Group has recently announced its plans to ensure all of its sizeable new housing developments – which is most of them – are connected with ‘full-fibre’ technology. Customers now expect high-speed broadband to be available from the day they move in, and Berkeley believes buyers are put off purchasing if this isn’t a part of the offer.

The issue goes further, especially in leafy Surrey. I’ve been witness to my daughter-in-law moving into her new home to find that, unless she stands at the end of the road waving her mobile aloft, she can’t send an old-fashioned text message, let alone make a phone call. What’s more, the height of the surrounding tees makes neither Virgin or Sky viable either. However, a decent broadband connection and the use of the right apps for communication and TV streaming now negates the need for a new pylon to remedy this.

It seems that the usual checklist for moving into a new home could do with a refresh. While we’re used to choosing carpets and kitchens, and checking the EPC rating on our new home, perhaps more developers need to follow Berkeley’s lead and consider what’s important to buyers in the digital age.

I had the pleasure of meeting Philip Hammond recently, who reinforced his belief that productivity lies at the root of many of the solutions to better fiscal security; our infrastructure, including broadband connection has a big part to play in this.

While high speed railways are a vital component in the house-buying decision, high speed broadband is becoming the top priority for buyers now.

 

View of parks from Vista, Chelsea Bridge

Happy Love Parks Week!

It’s ‘Love Parks Week’ from 14th-23rd July, an annual campaign organised by Keep Britain Tidy (KBT) to encourage Brits to go outdoors and show some love to their local green spaces. From dog-walkers to joggers, play-groups to cricket clubs, the event is all about communities appreciating the joys that their local park provides for them.In addition to the outdoor festivities, KBT’s Green Flag Awards, which commend well-maintained green spaces across the country, have awarded a record number of winners at this year’s ceremony; over 1,797 parks and gardens receiving recognition as quality outdoor spaces. Below is a selection of homes that boast incredible proximity to green oases, allowing residents to love their local park all year round.

Vista by Berkeley Homes is a collection of luxurious one, two and three-bedroom apartments with an enviable location just moments from Chelsea Bridge. In many homes, floor-to-ceiling windows follow the curvature of the apartment, leading onto a striking wraparound terrace, offering unparalleled views of Battersea Park, an urban oasis of beautiful gardens, trees and lakes, which sits just opposite the development. Prices start from £895,000 for a one-bedroom apartment. Please call 020 3883 7452 for more information or visit Vista.  

Kensal Rise W10 by developer Be is a collection of contemporary one and two-bedroom apartments set on the highly-coveted Chamberlayne Road – ‘the hippest street in Europe’, according to Vogue. Offering the very best in modern city living, the apartments are just steps away from an eclectic mix of shops, bars and restaurants and less than 15 minutes from the charming greenery of Queen’s Park. Many of the apartments have a large balcony or private terrace and some of the homes are dual aspect. Adding to the outside space, the homes are arranged around a beautifully landscaped communal garden. Prices start from £550,000 for a one-bedroom apartment. Please call 020 8168 0032 or visit Be for more information

 

 

It’s not just Tudor roses at the Hampton Court Flower Show…

American poet Ralph Waldo Emerson once said that, “the earth laughs in flowers”, and with the Royal Horticultural Society (RHS) Flower Show in full swing at Hampton Court Palace this week, it’s not hard to see why. As well as the annual RHS Floral Marquee, filled with a gorgeous display of British and international flower varieties, this year’s event boasts masterfully-designed show gardens, an on-site farmers’ market and even a tropical butterfly sanctuary. We thought we’d add to the celebrations with this selection of homes whose gardens are teeming with beautiful plants and flowers.

Deepfield House is a spacious 1930s family home that sits on the edge of the Surrey village of Cranleigh. In addition to four bedrooms, four bathrooms and a roof terrace serving the master bedroom, the property has an idyllic garden space that encompasses a tiled patio, water feature and a summer house, set within 5.3 acres of grounds. The property is currently on the market with Grantley, with a guide price of £1,500,000.

Also on the market with Grantley is Hartwood, an elegant home occupying one wing of a magnificent Grade II Listed Georgian mansion in Shalford. Set within 13.5 acres of grounds, including private entertaining terraces and spectacular communal gardens draped in purple wisteria and bursts of floral colour throughout. The property is for sale at a guide price of £2,000,000. For further enquiries about either property, please call 01483 407620 or visit Grantley’s website

Prime Place Sevenoaks is a collection of one and two-bedroom apartments offering a luxury specification more usually associated with exclusive London developments, including a dedicated concierge service, hotel-style foyer, private business suite and under croft parking. At the heart of the development are beautifully landscaped gardens arranged over two levels. The lower Zen style courtyard provides a quiet, contemplative space with attractive circular planters and seasonal planting while the upper garden is designed as a sociable area, the perfect place to meet with friends where the soft night-time lighting creates a peaceful ambience, for relaxing on warm evenings. Prices start from £445,000 for a two-bedroom apartment. To make an appointment to see the new two-bedroom show home, please call 01732 789715 or visit their website for more info.

Woodberry-Down-by-Berkeley-Homes

A successful night for PHM’s client at The Planning Awards

It was a successful night at this year’s Planning Awards for our client, Berkeley Homes. The ceremony on 21st of June saw the developer win two awards as well as a ‘highly commended’ accolade for its project Woodberry Down, one of the capital’s largest estate regeneration schemes in Finsbury Park, comprising 5,500 mixed-tenure homes, community facilities, shops and a nature reserve. The 25-year-long project is being created by Berkeley in partnership with Hackney Council, Genesis Housing, Woodberry Down Community Organisation and the Greater London Authority.

Judged by a panel of industry experts, The Planning Awards is a yearly event to celebrate professional planning work as well as recognise innovation in related activities such as placemaking, housing design and economic development.

The award submissions, written and designed by PHM earlier this year, scooped Berkeley Homes the following prizes at the ceremony:

  • Award for Planning for Housing Growth – Winner
  • Award for Best Housing Scheme (500 homes or more) – Winner
  • Award for Regeneration – Highly Commended

Awards are a fantastic tool for marketing and promotion, offering a respectful third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our recent blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

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