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Starting a career in PR

Starting out in PR? Top tips to get you started…

Senior Account Executive Louise Jarvis remembers when she joined PHM after university and shares her advice on starting out in PR.

For many, this time of year signals new beginnings; students are set to start a new academic year, while those saying goodbye to education (whether it be college, sixth form or university), are looking to step into the world of work.

For those wanting to kick start their PR career, here are some essential top tips which will help you on your way, because it’s a jungle out there…

  1. Ready…set…adapt

You may have mastered the art of essay-writing at school, but be prepared for your work to receive a lot of amends. Don’t worry, this doesn’t mean you’re a bad writer, it’s because every brand has a style to which you’ll have to adapt. Similarly, every strategy and campaign will require a different style of approach and execution depending on your objectives – be ready to switch it up, there’s no room for one-trick ponies in PR.

  1. Keep your eyes and ears peeled

Stay on top of the news. A great way to do this is to set up Google news alerts for your company and/or clients. Not only will this keep you sharp on what’s current, it will allow you to be quick off the mark when it comes to distributing a responsive comment or positioning your company and clients as part of the relevant and topical conversations being had in the media.

  1. Put your creative hat on

It may sound cliché, but think outside the box. It’s really easy to get into the same routine and way of thinking. In an age where journalists and consumers are time-poor, it’s never been more important to embrace creativity and think of ways to make your company and clients stand out in the everyday sea of content.

  1. It’s ALL in the details

Human error is inevitable, but there really isn’t room for sloppy mistakes in PR. Your role is to maintain and promote your company’s and clients’ brand or products, and nothing can sabotage credibility quite like an easily avoidable grammar or spelling mistake. Proof and proof again. Take five minutes out and come back to it. Ask a colleague to review with a fresh pair of eyes.

  1. Embrace the list

Working a PR job, especially in an agency, is a juggling act – there are always multiple things going on at once; events to organise, strategies to write and releases to distribute. One simple way to keep on top of your workload is by writing everything down, this will help you prioritise your tasks, because there are only so many hours in a day.

Need a fresh and creative take on your PR strategy? Give us a call on 01483 561119 or email info@housegroup.co.uk.

 

PHM’s three top tips this Social Media Day

With the ninth annual Social Media Day taking place on June 30th, celebrating social media’s influence on digital communication, we thought there was no better way to join in the fun than by sharing our three top tips for impactful and memorable campaigns over Facebook, Twitter, Instagram and more.

  1. Consider your objective

It sounds simple, but what are you trying to achieve by implementing a social media campaign? Whether it’s to generate sales leads or foster engagement with other users, you can only accurately create content and report on the success of any activity if you truly understand your goal. For example, there’s no point in creating posts that encourage users to visit a website, if you wanted that post to be shared with as many people as possible, as the content created to encourage leads to a website, might not be as interesting enough for users to want to share with others.

2. Remember that you are invisible

This one is especially relevant for when you are creating social media content for the first time. Don’t expect that people will come looking for you and you’ll naturally build your likes/followers over time. You need to get out there and make yourself known. Consider implementing a competition as a kick-starter for your campaign – one that is easy for users to enter and share with their friends and family. It makes for a low-cost brand awareness exercise that gets results.

3.  Know when to join in

This mostly applies to Twitter and Instagram, where hashtags are the main form of linking like-minded posts together. As there are so many, it can be tempting to use the most popular hashtags when starting a campaign but it’s worth thinking about the audience this is reaching. For instance, there may be a popular hashtag many industry professionals are using, but if you are trying to reach potential customers, it’s worth reconsidering your approach and choose hashtags that they regularly use or will be interested in to connect with them.

If you’d like to talk to PHM about how we can ensure your social media channels and campaigns are doing what they should – and take on the time commitments you can’t fit into your calendar –  call us on 01483 561119 or email info@housegroup.co.uk.