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Three ways to talk to a journalist (without using a press release)

-Lisa Flounders, Account Director at Property House Marketing

There is more than one way to skin a cat, as the saying goes. While we certainly don’t condone that in a literal sense, the meaning is one we take seriously at PHM.

Even as the world moves on, and PR becomes increasingly digital (along with most everything else) we firmly believe that the traditional press release still has its place. However, one size does not fit all, which is true of both clients and journalists – a varied approach to media relations is, and will continue to be, the most effective way to share your message. So beyond the humble news release, how can you ensure your content reaches its target?

  1. The feature pitch

The humble press release should exist to share news, not story angles, and will land in a journalist’s inbox with plenty of other press releases vying for attention. If you have a good idea for a story that provides context to your content, send a simple email instead. A couple of paragraphs and a clear, direct explanation makes for easy and quick reading for a busy journalist.

  1. Twitter

If Facebook talks to community and LinkedIn talks to business, then Twitter talks to everyone. Twitter provides an instant link between journalists and those of us looking to feed in content, against a backdrop of breaking news – ideal for finding those all-important hooks – and urgent media requests issued 20 minutes before a deadline.

  1. Phone

Email is a great tool for ensuring accuracy and creating a paper trail, and evidence suggests that any communication that avoids spoken dialogue seems to be the method of choice for millennials. Breaking with this trend, we’re big fans of the humble telephone – a verbal, instantaneous conversation means that you’re not only able to convey information effectively, but have a better insight into what journalists are looking for. No square pegs/round holes.

 

If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email info@housegroup.co.uk.

It’s Garden Square Open Weekend

As of tomorrow it is Garden Square Open Weekend (17th -18th June), a special event that sees over 230 private and little-known gardens opened up across 27 London boroughs. With glorious weather expected, we’ve pulled together a couple of homes currently for sale with their own beautiful ‘secret’ garden that can be enjoyed in the summer sun:

Prime Place Sevenoaks, a development by ‘be’, is a stunning collection of high specification one and two-bedroom apartments less than two minutes’ walk from Sevenoaks station. From the upper floors, some of the homes benefit from far-reaching views across the North Downs, but at the heart of the development are beautifully-landscaped gardens arranged over two levels, designed by a multi Gold Medal award winner at RHS Chelsea Flower Show.

From Sevenoaks to Surrey; Hartwood is a beautifully presented Georgian wing of Bradstone Brook in Shalford on the market with high end Surrey estate agents Grantley. Bradstone Brook is a magnificent Grade II Listed Georgian mansion, believed to have been built in 1791 by Thomas Gibson, a London Merchant, set in 13.5 acre gardens and grounds. This five-bedroom home boasts stunning communal gardens, complete with a waterfall, as well as a communal tennis court, swimming pool and spectacular views of St Martha’s.

 

Evening Standard Awards

PHM’s clients scoop five awards at the London Evening Standard New Homes Awards

The London Evening Standard New Homes Awards is always a highlight in the calendar for property industry professionals, and last Friday’s awards ceremony did not disappoint. Property House Marketing celebrated two award wins as well as three highly commended accolades, for the entries we wrote and designed on behalf of our clients back in February.

The New Homes Awards are now in their 26th year and recognise a range of new homes across the property spectrum – from first-time buyer apartments to one-off luxury mansions, and high-rise developments in city centres to countryside conversions. What makes this competition different is that the entries are decided by a panel of property experts with the help of Evening Standard readers with recent buying experience.

The ceremony was introduced by the paper’s new editor George Osborne and hosted by comedian Romesh Ranganathan. There were 13 prizes announced, with PHM’s clients receiving recognition for the following projects:

  • St Joseph’s Gate (The Chapel) by Berkeley Oxford & Chiltern won ‘Best Conversion’ as well as highly commended in the ‘Best Luxury Home’ category
  • Abell & Cleland by Berkeley Central London won ‘Best Luxury Home’
  • Woodberry Down by Berkeley North East London was highly commended for ‘Best Regeneration Project’
  • Fitzroy Gate by St James was highly commended for ‘Best London Home’

If you’ve recently completed a development or project of which you are particularly proud, now is the opportune moment to speak to us about a submission into the What House? Awards as the deadline is just weeks away.

If you’re still undecided as to whether you should be entering your developments or projects for awards this year, read our blog explaining the three reasons why awards are a valuable addition to your marketing strategy.