Tel: 01483 561119

So Resi Wokingham

There’s still time to buy a Crossrail home

We’ve heard and read a lot about how the arrival of Crossrail will impact the property market. With the first Crossrail line set to open next month, entering passenger service between Liverpool Street and Shenfield, Essex, it seems those who have bought along the line are finally set to reap the benefits. However, there’s still time to invest in a Crossrail home, even on a budget!

We’ve found a selection of homes available through Help to Buy and shared ownership that enjoy ideal locations nearby to upcoming Crossrail stations. Buyers will find themselves ideally positioned for fast-track travel in and around the capital, and as a homeowner be able to benefit from growth on the value of their property too.

Trinity Walk is a distinctive new neighbourhood of stylish one, two and three-bedroom apartments and three and four-bedroom townhouses, located just a mile from the new Crossrail station in Woolwich. With 12 services an hour, homebuyers from Woolwich will be able to reach Canary Wharf in eight minutes, Liverpool Street in 14 minutes and Bond Street in just 22 minutes, when The Elizabeth Line opens later this year. Each home is completed to the same high specification with a private outdoor area and to top it off, London Help to Buy is available which means buyers only need a 5% deposit.

Enjoying a more rural location, So Resi Wokingham will be just a ten-minute journey away from Reading’s Crossrail station which is opening in December 2019, ideal for commuting homebuyers. The development comprises a new collection of one and two-bedroom apartments and two to four-bedroom homes in Wokingham which are available to purchase through shared ownership with So Resi. The homes are built to a high specification, with spacious living areas and stylish fittings adding a touch of luxury.

Last homes remaining: Live well at Alton Court, Copley Hanwell W7

Over 90% of homes have now sold at Alton Court, the first phase of private-sale houses and apartments at Copley Hanwell W7 in Ealing. This is the final chance for potential buyers to register their interest and to call Broadway Living’s exciting regeneration development home.

Alton Court combines high-quality, stylish homes with a well-connected London location.

Every apartment incorporates spacious entrance halls and open-plan layouts featuring vast floor-to-ceiling, triple-glazed windows and ample kitchen and living space. The kitchens provide a sleek, modern appearance and come equipped with fully-integrated appliances. Bedrooms feature similar expansive light-filled space, and the apartments feature contemporary en suite shower rooms and/or bathrooms. Regardless of apartment size, every home has a private balcony.

In addition, buyers at Alton Court have the opportunity to purchase using London Help To Buy; the government will lend 40 per cent of the home’s value – interest free for the first five years – meaning that buyers only need a mortgage for 55 per cent and a deposit of just 5 per cent.

Castle Bar Park train station is located just a few minutes’ walk away and offers direct services to London Paddington in just 22 minutes. Hanwell station, West Ealing and Ealing Broadway stations are all located less than 1.5 miles away from Copley Hanwell W7 and will offer high-speed services into central London. The opening of Crossrail will also mean a door-to-door journey to Heathrow from Copley Hanwell W7 of less than 30 minutes, good news for the thousands of people in the borough who work at or near the airport. Services from Ealing Broadway to Bond Street will take just 12 minutes, while trains travelling west to Reading will take under 45 minutes.

In addition, planning approval has been granted for more affordable new homes and residents’ amenities at the development. Phase 6, currently known as Copley Castle Bar, will comprise a collection of contemporary new homes of mixed tenure surrounding a landscaped central square, a first for the neighbourhood. This residents’ hub will form the heart of the development, centred at the halfway point of the linear regeneration project and offering a place for the community to meet, socialise and integrate.

Prices start from £415,000 for a two-bedroom apartment at Alton Court, which means buyers will need a deposit of £20,750. To view the show home or any of the last remaining apartments visit copleyhanwellw7.co.uk or call 0207 846 0291.

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help.

Townhouses spark high interest and are selling fast at The Electric Quarter in Enfield

Anyone hoping to buy a spacious new home at The Electric Quarter, in Ponders End, Enfield, needs to act quickly. There’s just one four-bedroom townhouse left and the last collection of three-bedroom townhouses has been released for sale, at prices starting from just £479,995.

Under the London Help to Buy scheme, purchasers need just a five per cent deposit (£23,999). The government lends up to forty per cent of the purchase price, which is interest free for five years, and home-buyers arrange a mortgage for the remainder.

The smart three-bedroom townhouses offer up to 1,259 sq ft of space over three levels. On the ground floor, the main kitchen/dining space opens through French doors onto a rear garden.  There is a shower room too on this level. Two of the bedrooms and a bathroom are on the first floor; the third bedroom occupies the second floor, together with further generously-sized living space.

Every home is built for energy efficiency and offers the great specification associated with Lovell Homes; fully-fitted kitchens with integrated appliances and elegant bathroom suites with ceramic wall tiling are included as standard.

The Electric Quarter is perfectly placed close to a good range of restaurants, cafés and other amenities on the high street. Ponders End Recreation Ground, with a host of sports facilities, is just 100 metres away. Within a mile is Enfield Retail Park with its many furniture and DIY stores, popular restaurant chains and cinema.

Families will appreciate the choice of schools nearby, including Southbury Leisure Centre and Kingsmead School, a mixed secondary school and sixth form with academy status. Other good schools in the area include Enfield County School, a girls’ comprehensive school (two miles away) and Lea Valley High School, Enfield’s first specialist sports college (three miles away).

From Seven Sisters underground station, 4.5 miles away, it’s just nine minutes to King’s Cross and 13 minutes to Oxford Circus. The motorway network is easily accessible via Junction 25 of the M25, which is two miles north of the development.

The Electric Quarter is set to become a thriving new neighbourhood in North London, with a mix of apartments and houses designed to Lifetime Home Standards. When complete in 2019, it will provide new community facilities including shops, a library and nursery, set in mature landscaping with attractive tree-lined avenues.

The four-bedroom showhome is open for viewing at The Electric Quarter, showcasing the high quality of these attractive contemporary homes.

For more information about The Electric Quarter please call the marketing suite on 0203 811 3324 or visit www.lovellnewhomes.co.uk/developments/london/the-electric-quarter/location.

 

Isabelle Gray

PHM welcomes a new press assistant to the team

We’re delighted to introduce our new press assistant, Isabelle Gray, who joined the Property House Marketing (PHM) team this month.

Izzy arrives at PHM following three years in the hospitality industry working for a boutique hotel in Cornwall, experience which has taught her how to manage high-pressure environments and a busy schedule. After time spent travelling in Australia and South East Asia, Izzy is looking forward to embracing all things Property and PR.

Her dream house would be a modern Scandinavian style house in the woods with large windows to allow plenty of natural light in to highlight the rich wooden interiors. A log burner is essential to give a real sense of ‘hygge’!

While you’re here, why not meet the rest of the PHM team.

External CGI of Trinity Walk, Woolwich by Lovell Homes

Across town with the costs down!

News hit last week that millions of rail users in the UK will see the price of regulated rail fares rise by up to 3.6% this month. With commuters said to be the worst-hit by the increase, which is the highest since January 2013, we’ve taken a look at homes ideally located near alternative modes of transport which provide more beneficial routes in to work both financially and in terms of health.

Trinity Walk by Lovell Homes is situated in Woolwich, South East London meaning you can fly to work via the Emirates Air Line, which provides a cable car link across the River Thames between the Greenwich Peninsula and the Royal Victoria Docks. This quirky mode of transport is operated by Transport for London and the duration of a single crossing is reduced to just five minutes in rush hour. Prices start at £3.50 per ticket each way, which equates to just £161 per calendar month if there is the maximum of 23 working days in the month. If you’re afraid of heights, why not take the River Bus Express, which operates from 20 piers between Putney and Woolwich. Your journey is made even easier now you can use contactless or Oyster cards to pay.

The homes at Chiswick Gate, which are available through shared ownership with Thames Valley Housing, are conveniently located to give residents access to a wide number of cycle paths in and around Chiswick. These paths provide residents with an alternative and active route in to work, and is also both economical and environmentally friendly, plus you can ride by Chiswick House and Gardens for a more scenic route.

At PHM we like to keep up with the latest goings-on, so make sure you check out our other blogs to see what we’ve been up to and for some of our top PR tips and opinions!

PHM looks back on 2017

2017: The beginning of the end?

By Lisa Flounders, Account Director, Property House Marketing

2017 could well be the year that the property market started to go into reverse – after years of rising house prices, the lack of affordable housing isn’t just affecting those who are struggling to get onto the property ladder, but also those trying to sell their homes in London and the South East as the pool of possible buyers shrinks.

But what of PR? The past 12 months have seen a real shift in the way businesses communicate. Political leaders have been taking social media matters into their own hands, taking responsibility for their own digital marketing as opposed to hiding behind a slick team of experts. Sometimes it works, as the UK election campaign is anything to go by, and sometimes (no need to mention names), the results are highly controversial. The ethics of communications have also been pushed into the spotlight this year as one of the largest and most well-know PR firms in the world found itself in the center of a scandal, perhaps casting doubt on the reputation of an industry that often exists to protect reputations.

However, the need for consistent, strong and transparent communications remains vital. Efficient and effective PR management and guidance plays a dual role – simultaneously sharing the story and considering the risks. Great PR will see your message distributed to your target audiences cautiously but confidently, ensuring that the perception of your product in the minds of your stakeholders is unshakeably positive.

Times may well be a changin’, but PR remains central to a successful communications strategy and will continue to be so, especially if the waters get choppy.

Its been a busy year, for us and for the property industry; we very much look forward to seeing what 2018 will bring but until then, Merry Christmas!

social media

PHM’s 3 golden tips for managing social media this Christmas

-By Harriet Bolt, Account Manager

The upcoming holidays is a time of relaxation for many, however an extended period of time out of the workplace can cause a sense of unease for those managing their own or their clients’ social media channels (Facebook, Twitter, Instagram etc). However, this needn’t be the case as we at PHM believe it’s a great opportunity to schedule brand awareness campaigns, double check your customer care protocol and trust the technology available to you to manage social media on the go.

After all, ’tis the season to be jolly, said a famous Christmas carol, and so can be social media over the festive period if you follow these three golden rules for a well-planned digital strategy over the coming weeks.

1.Make a plan

It sounds simple, but without a well-organised content plan, your carefully created messaging will not know when or how it will be delivered to your audience. Help it along by creating a timetable of activity and remember to schedule the posts in using a social media scheduling tool such as Hootsuite or Sprout Social.

2. Be prepared

We promise we haven’t lifted this from a survival guide, but be aware that the holidays provides customers with more access to their social media accounts and potentially the chance to express any negative feedback. Ensure you have a communications protocol in place which can ensure messages are responded to quickly, and escalated to a customer care department swiftly if necessary. Nevertheless, it is also a chance to positively engage with your customers and potentially create an audience of which to target future content to on your return. Embrace the opportunity by introducing some easy but relevant competitions to encourage more interaction and brand loyalty.

3. Embrace change

If you always manage your social media channels using a desktop computer, then using the free tools available to you on the App Store of your smartphone for the first time might seem a little complicated. However, they are a valuable tool and there to help you quickly amend or edit your clients’ advert campaigns or engage/comment directly with customers over various channels. Get these set up before the Christmas break, and should you need to check any live campaigns or channels, you’ll be able to far more easily than opening up a laptop and signing in remotely to any emails or social media management accounts.

If you’d like a hand ensuring your social media strategies run smoothly over Christmas and indeed anytime of the year (the above rules apply to evenings and weekends too) then speak to a member of PHM on 01483 561119.

 

Berkeley win Building Awards

Berkeley Group wins Housebuilder of the Year at the Building Awards 2017

It was a successful evening at the Building Awards on Thursday 7 November, as it saw our client Berkeley Group win the prestigious Housebuilder of the Year award, which we prepared earlier this year.

A highly anticipated date in the property calendar, The Building Awards are the industry’s longest running recognition of excellence, and allow companies across all aspects of building to have their achievements held up as an example to the sector. As always, it was a great night hosted by Building magazine.

We’re also looking forward to attending the WhatHouse? Awards later this month, where we’ll be excitedly awaiting the results for the 21 entries we prepared on behalf of our clients this year.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our blog, ‘Three reasons why awards are a valuable addition to your marketing strategy’, to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud, and would like to find out more about our awards writing and design service, call the PHM team now on 01483 561119.

Award

Award

A home on the Downs

New on Property House Marketing’s books this month is this bespoke six-bedroom, four-storey house in Guildford, comprising over 6500 sq. ft., and benefitting from an enviable elevated position just a few yards from the North Downs in Surrey.

Alongside its picturesque views across the Downs and convenient location – just a 21-minute walk to Guildford train station – the sense of space at Northdowns Heights is what sets it apart from the rest. The home’s expansive living areas are designed not just for family living but for entertaining on a large scale too, with floor-to-ceiling glazing opening onto the rear terrace and extending this space in warmer weather.

The hub of the house is undoubtedly the sitting, dining and kitchen space, where each area is clearly defined and the dining and sitting rooms afford extensive views to the front and over the rear garden respectively. From the dining area, doors also open onto a large terrace from which the fabulous view over the Surrey Hills can be enjoyed over a morning coffee. There is also a formal dining room and study.

The leisure and entertaining space doesn’t stop there; on the lower ground floor there is a large gym and shower room as well as a media room that includes a fun bar area.

Externally, the expertise of award-winning landscape architect Kevin Murphy is clearly evident; his imaginative yet intuitive design of the rear garden uses a multi-layer approach, making the most of the space by creating distinctive, separate areas and providing a stunning backdrop for the home.

Northdowns Heights is on the market for £3.5m. For more information, or to arrange an appointment to view the property, please contact Hill Clements (01483 300300) or email info@hillclements.com.

You’d better get moving if you want to buy at Alton Court in Ealing

Since the first homes at Alton Court in Ealing launched in July this year, less than 30 per cent remain available for sale; those still wishing to purchase at our client Broadway Living’s exciting development should contact the sales suite to avoid disappointment.

The homes at Alton Court provide the first opportunity for buyers to be a part of Copley Hanwell W7, the flagship regeneration and development by Broadway Living. Each home is designed to Broadway Living’s high-quality specification and premium finish, showcased in the two-bedroom show apartment which has recently opened for viewings by appointment.

Buyers at Alton Court have the opportunity to purchase using shared ownership or Help To Buy. These government schemes mean that buyers who might not have a chance of getting a foot on the housing ladder in the normal way, are able to purchase a home locally like the majority of those who have already bought a home at Alton Court.

The Help to Buy scheme means that the government will lend 40 per cent of the home’s value – interest free for the first five years – so a mortgage for only 55 per cent of the full amount will need to be arranged. Shared ownership enables a buyer to purchase a share of their new home, meaning that a deposit and mortgage is required only for that share – bringing costs down considerably.

Alton Court is just one of the eight phases of regeneration at the Copley development. To find out more about the homes at Alton Court, or to make an appointment to view the sales and marketing suite visit copleyhanwellw7.co.uk