-By Harriet Bolt, Account Manager
The upcoming holidays is a time of relaxation for many, however an extended period of time out of the workplace can cause a sense of unease for those managing their own or their clients’ social media channels (Facebook, Twitter, Instagram etc). However, this needn’t be the case as we at PHM believe it’s a great opportunity to schedule brand awareness campaigns, double check your customer care protocol and trust the technology available to you to manage social media on the go.
After all, ’tis the season to be jolly, said a famous Christmas carol, and so can be social media over the festive period if you follow these three golden rules for a well-planned digital strategy over the coming weeks.
1.Make a plan
It sounds simple, but without a well-organised content plan, your carefully created messaging will not know when or how it will be delivered to your audience. Help it along by creating a timetable of activity and remember to schedule the posts in using a social media scheduling tool such as Hootsuite or Sprout Social.
2. Be prepared
We promise we haven’t lifted this from a survival guide, but be aware that the holidays provides customers with more access to their social media accounts and potentially the chance to express any negative feedback. Ensure you have a communications protocol in place which can ensure messages are responded to quickly, and escalated to a customer care department swiftly if necessary. Nevertheless, it is also a chance to positively engage with your customers and potentially create an audience of which to target future content to on your return. Embrace the opportunity by introducing some easy but relevant competitions to encourage more interaction and brand loyalty.
3. Embrace change
If you always manage your social media channels using a desktop computer, then using the free tools available to you on the App Store of your smartphone for the first time might seem a little complicated. However, they are a valuable tool and there to help you quickly amend or edit your clients’ advert campaigns or engage/comment directly with customers over various channels. Get these set up before the Christmas break, and should you need to check any live campaigns or channels, you’ll be able to far more easily than opening up a laptop and signing in remotely to any emails or social media management accounts.
If you’d like a hand ensuring your social media strategies run smoothly over Christmas and indeed anytime of the year (the above rules apply to evenings and weekends too) then speak to a member of PHM on 01483 561119.