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Property House Marketing Awards

The best year on record: 1 in 4 of PHM’s entries scoop a Gold award in 2018

PHM is delighted to congratulate its clients for an extremely successful day at the What House? Awards 2018, where the entries we prepared on their behalf scooped 12 of the 66 awards, including 7 of the 20 Golds.

The prestigious ceremony, known as the Oscars of the housebuilding industry, took place at the Grosvenor House Hotel on Friday 16th November and saw the best new homes and developments across the UK awarded in 20 categories.

Among PHM’s clients, the winners were:

Anthology: Hoxton Press

Best Exterior Design

Gold

Berkeley East Thames: Kidbrooke Village (Urban House)

Best Sustainable Development

 Silver

Berkeley East Thames: Kidbrooke Village

 Best Regeneration Scheme

 Silver

Broadway Living: Copley Hanwell W7

 Best Starter Home Scheme

 Gold

London Square: Star and Garter (East Wing)

 Best Luxury House

 Gold

London Square: Star and Garter

 Best Luxury Development

 Gold

London Square: Star and Garter (East Wing)

 Best Interior Design

 Gold

London Square: Streatham Hill

 Best Apartment Scheme

 Gold

London Square: Streatham Hill

Best Mixed Use Development

 Gold

London Square: Streatham Hill

 Best Development

 Bronze

McCarthy & Stone: Parkland Place

Best Retirement Development

 Bronze

Vanderbilt Homes

 Best Small Housebuilder

 Bronze

2018 has officially been the best year on record for PHM’s award entries, with our clients scooping top accolades in every major housebuilding competition in the industry.

72% of all PHM entries in 2018 were shortlisted. Nearly 1 in 4 (23%) of the entries we’ve prepared this year on behalf of our clients have been awarded the Gold or top prize and more than 1 in 3 (36%) have won an accolade in their category.

If you’d like to discuss how a strategic awards programme in 2019 can support your marketing objectives, get in touch with the team on info@housegroup.co.uk or 01483 561119.

 

Ready, Set, Bake!

As we head into the final week of The Great British Bake Off, where the finalists will be battling for the prestigious winner’s trophy on 30th October, we thought it’d be a nice treat to share some fabulous kitchens that definitely rise to the (baking) occasion.

Our first pick is West House in South Holmwood which provides 5,000 sq. ft. of luxury living. The kitchen is seriously impressive. Cleverly designed, it offers an uninterrupted view of the landscaped garden and features white quartz stone work surfaces and a breakfast bar as well as two double ovens, and a large fridge freezer providing an abundance of space for baking your favourites. You can even chill your wine in the dual wine coolers while you prep.

High Barn occupies an elevated position in Effingham with spectacular panoramic views of London’s skyline. The kitchen is located in the main residence, a converted oak-framed period barn, and boasts immense character with stone floors and exposed brick and flint walls. The kitchen and breakfast room spans 45 feet giving plenty of space for entertaining while baking treats.

Alfold Cross is a gorgeous Victorian family home arranged over three floors and set in 1.35 acres. The kitchen features vaulted ceilings which reinforce the enviable sense of space and flood the room with light; there is even a butler’s pantry which provides an ideal area to add the finishing touches to your baked goods before serving to your family or guests.

May the best baker win!

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

Terrific townhouses in Zone 4 available with London Help to Buy

Combining high-quality, contemporary design with an up-and-coming London location and exceptional value for money, The Townhouse Collection at Trinity Walk by Lovell Homes provides a rare opportunity for first-time buyers to purchase a new house in London. With prices starting from just £590,000 and the three and four-bedroom houses now available with London Help to Buy, even more buyers can call this exciting development home.

Using the London Help to Buy equity loan scheme, a deposit of just five per cent (£29,500 on a £590,000 home) is required. The government will lend up to 40 per cent of the purchase price (£236,000), interest-free for the first five years, meaning a mortgage of only the remaining 55 per cent (£324,500) needs to be arranged.

In addition to the houses, only a few one-bedroom apartments remain, which are also available to purchase through London Help to Buy with prices starting from just £335,000. Special incentives are now on offer, and both the houses and apartments will be ready to move into before the end of the year, if a homebuyer reserves before the end of October.

Each townhouse has a modern, flexible layout. The three-bedroom showhome incorporates a sleek open-plan kitchen/dining room on the ground floor; the kitchen cabinetry is by Symphony kitchens and appliances, which are included as standard, comprise a steel Bosch oven, an integrated fridge/freezer, dishwasher and washer/dryer.

The living room on the first floor extends onto a private two-tiered terrace leading to a communal podium garden with mature planting. There is also a double bedroom, along with a family bathroom featuring Kohler fittings, full-height tiling and chrome mixer taps. The second floor comprises two further double bedrooms, and a ‘Jack ‘n’ Jill’ shower room.

As well as a designated parking space in the secure undercroft car park for each house, bicycle storage is also available.

The ongoing regeneration in Woolwich has already led to the delivery of new green areas and amenities. The arrival of Crossrail in 2019 will provide quicker journeys into the centre of London with 12 train services an hour; passengers from Woolwich will be able to reach Canary Wharf in eight minutes, Liverpool Street in 14 minutes and Bond Street in just 22 minutes. From Woolwich Arsenal station, London City Airport is only two stops away on the DLR; ideal for trips abroad.

For more information contact the Lovell Homes sales team on 0203 131 8511 or visit the website.

 

Exclusive four-bedroom house, The Hollyhock, launches at Wexham Green

A superb new four-bedroom detached house, The Hollyhock, has launched at Wexham Green in Berkshire. This exclusive family home is the only one of its type and buyers wanting to review its layout and spaciousness will be able to visit the view home when it opens on 20th October.

The two-storey home provides a generous 1,559 sq ft of flexible space; a large open-plan kitchen/diner flows through to a garden room, creating a wonderful space for entertaining and relaxing, while a separate living room provides a haven away from the hubbub of family life. All the living areas open on to the garden and patio to maximise enjoyment of the outdoors in warmer weather.

There are three double bedrooms and the fourth smaller bedroom could equally be used as a study, playroom or snug, depending on the family’s needs. The elegant master bedroom features an en suite shower room, large dressing area and fitted wardrobes.

In addition, there are two parking spaces on the drive and an integrated garage which has an electric car charging point, an eco-friendly feature that is rarely found in new homes.

Wexham Green is situated on the fringes of Wexham and Stoke Poges villages, adjacent to the green belt and an Area of Outstanding Natural Beauty. It’s within easy reach of the excellent amenities in Slough and is less than a mile from Slough station, which has fast connections to London in as little as 21 minutes.

The Hollyhock is priced at £700,000 and will soon be ready to move into, which means that families can settle in well before the end of the year.

For more information or to book a viewing, please call the Wexham Green marketing suite on 01753 468578.

 

 

So Resi Sutton

Homes in desirable South West London are made affordable with shared ownership

If you think that buying a high-quality new home in Sutton, South West London, is unaffordable, So Resi Sutton may change your mind. This collection of one, two and three-bedroom apartments is part of the landmark development Sutton Point, and you could buy a 25% share in a one-bedroom home for as little as £73,750 (full market value £295,000) with a ten per cent deposit of just £7,375.

Through shared ownership, homebuyers pay straightforward monthly payments, which combine the mortgage on the share they have purchased and a payment to So Resi on the rest. They also pay a service charge.

The homes at So Resi Sutton are in the West Tower of Sutton Point, an exciting £90m mixed-use development by CNM Estates. Due for completion later this year, Sutton Point will include shops, restaurants, a health and fitness centre and children’s play area.

Inside the homes, the contemporary open-plan living/dining space is light and airy with full height windows; the area opens out onto a balcony. The excellent specification includes an elegant white Symphony Manhattan kitchen fitted with the latest appliances, including ceramic floor tiles in the kitchen and bathroom, fitted wardrobes in the master bedroom as well as underfloor heating throughout.

On selected homes, allocated parking spaces are located in the underground car park and a cycle store is also provided.

Commuting could not be easier from Sutton Station, which is just a couple of minutes’ walk away. Trains to London Victoria take as little as 25 minutes and direct trains reach Gatwick in around 45 minutes.

The High Street, full of restaurants and shops, is just a few minutes’ walk from So Resi Sutton. Also nearby is a number of green open spaces and outstanding schools, including grammars, which rank among the highest performing schools in the UK.

For more information call 0208 607 0550 or visit www.soresi.co.uk.

Starting a career in PR

Starting out in PR? Top tips to get you started…

Senior Account Executive Louise Jarvis remembers when she joined PHM after university and shares her advice on starting out in PR.

For many, this time of year signals new beginnings; students are set to start a new academic year, while those saying goodbye to education (whether it be college, sixth form or university), are looking to step into the world of work.

For those wanting to kick start their PR career, here are some essential top tips which will help you on your way, because it’s a jungle out there…

  1. Ready…set…adapt

You may have mastered the art of essay-writing at school, but be prepared for your work to receive a lot of amends. Don’t worry, this doesn’t mean you’re a bad writer, it’s because every brand has a style to which you’ll have to adapt. Similarly, every strategy and campaign will require a different style of approach and execution depending on your objectives – be ready to switch it up, there’s no room for one-trick ponies in PR.

  1. Keep your eyes and ears peeled

Stay on top of the news. A great way to do this is to set up Google news alerts for your company and/or clients. Not only will this keep you sharp on what’s current, it will allow you to be quick off the mark when it comes to distributing a responsive comment or positioning your company and clients as part of the relevant and topical conversations being had in the media.

  1. Put your creative hat on

It may sound cliché, but think outside the box. It’s really easy to get into the same routine and way of thinking. In an age where journalists and consumers are time-poor, it’s never been more important to embrace creativity and think of ways to make your company and clients stand out in the everyday sea of content.

  1. It’s ALL in the details

Human error is inevitable, but there really isn’t room for sloppy mistakes in PR. Your role is to maintain and promote your company’s and clients’ brand or products, and nothing can sabotage credibility quite like an easily avoidable grammar or spelling mistake. Proof and proof again. Take five minutes out and come back to it. Ask a colleague to review with a fresh pair of eyes.

  1. Embrace the list

Working a PR job, especially in an agency, is a juggling act – there are always multiple things going on at once; events to organise, strategies to write and releases to distribute. One simple way to keep on top of your workload is by writing everything down, this will help you prioritise your tasks, because there are only so many hours in a day.

Need a fresh and creative take on your PR strategy? Give us a call on 01483 561119 or email info@housegroup.co.uk.

 

The swimming pool at Alfold Cross

Make a splash this summer: Fabulous swimming pools

It’s certainly been a scorching summer so far thanks to a series of heatwaves around the UK, what better way is there to cool down than in your own private pool? Whether you’re planning to have a gentle swim, tan at the waterside or throw a pool party, these homes will fit the bill:

Barnfield is one of Surrey’s most attractive small estates. To one side of the house lies a croquet lawn with a summer house and an apple orchard and on the other, approached by Yorkstone pathways, is a large terrace and the beautiful swimming pool area and changing room. There is also an all-weather tennis court, vegetable garden and a modern ten-stable barn.

Alfold Cross is a beautiful, six-bedroom Victorian house arranged over three floors. Not only is there a swimming pool and sun terrace, but a set of stables have been converted into an office, games room and log store. This home is perfect for family living and set within 1.35 acres of landscaped grounds.    

Willowhayne is a five-bedroom house situated in the highly sought-after village of Wonersh. The property has stunning landscaped gardens expertly created by an R.H.S award-winning garden designer. A heated pool (a handy feature for the chillier months), hot tub and sauna are also set within the picturesque grounds.

High Barn is a striking property, offering 8,000 sq. ft. of living space including 10 bedrooms and eight bathrooms. A leisure complex sits adjacent to the main house and is set around a sheltered south-facing terrace, swimming pool and Jacuzzi. It includes an apartment with two bedroom suites, a gymnasium and even a suite of offices with a boardroom. High Barn boasts wonderful gardens, paddocks and woodland.

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

How to keep your PR campaign entertained during the summer holidays

– By Harriet Bolt, senior account manager

Much like children, your PR campaign needs constant attention. Although it won’t be asking you to play outside or demanding a lolly every time it hears the chime of the ice cream van, a PR campaign still requires nurturing and special attention during the summer holidays.

The six weeks from when children break-up from school and before they start the new academic year can traditionally be a tricky period of time for PR campaigns – especially for the property industry. Like the rest of the working world, many journalists will also be taking time off having filed their stories in advance, making the chances of securing new editorial coverage that bit slimmer. Your target audience may also be enjoying some R&R, meaning the opportunity to encourage them to sell/buy a new home becomes harder.

So what can you do to ensure your PR campaign is kept happy and busy? Consider these three steps and we promise it won’t be repetitively saying ‘I’m bored!’ in your ear…

  1. Choose a different game (alter your objective)

It’s unlikely that your campaign will be able to assist in drawing large numbers of leads as it can in peak home buying season (before the summer break), but it can still play a crucial role. Brand awareness is key – focus on reaching those who may not be sat in the office receiving emails, but perhaps poolside with a cocktail in one hand and a smartphone in the other.

For example, consider increasing your advertising spend on any social media posts, and optimise them for brand awareness or mobile devices to reach a wider audience than before. If you’re relying on organic (unpaid) content, make it engaging and interesting with less emphasis on the hard sell. A competition can get everyone’s attention.

2. Take it to a summer event (consider sponsorship opportunities)

If you feel like it might be difficult encouraging potential homebuyers away from their holidays to your house/development – find them at a local event instead, such as a summer fair. Opting for sponsorship opportunities can be a great way of increasing brand awareness, and provides the chance to meet the community in a relaxed environment.

The chances of a direct sale might be lower than if you had a visitor to the marketing suite, but any friendly conversations had at the event help to sow the seed for a potential sale. Especially if anyone you meet then decides that they actually do want to put their house on the market come September.

3. Take it shopping for new stationery (get it ready for a new term)

Use the quiet time wisely. Reconsider the objectives of the PR campaign for the next term – who are you trying to target, how, why, when etc. Making full use of the time to put together reports of the success to date or strategies for the approach going forward, having learnt from what has or has not been working for the past few months, can be incredibly useful.

A fresh perspective will leave you better prepared for the new term in September, one of the busiest months in the property calendar.

Still struggling with how to keep your PR campaign happy this summer or don’t have the time? Let PHM help – call us on 01483 561119 or email info@housegroup.co.uk.

New four-bedroom houses and showhome now available at Wexham Green in Berkshire

With 90 per cent of the first phase of homes at Wexham Green in Berkshire now sold, a new collection of four-bedroom houses has been released; and a stylish showhome, that showcases the high specification of these excellent family homes.

The semi-detached Foxglove houses are priced from £555,000 and are available to purchase through the Help to Buy equity loan scheme.

The Foxglove has a classic cream rendered exterior with a square bay to the ground floor and a dormer window within the roofline. Comprising over 1,200 sq ft of well-proportioned living space it is perfect for a growing family or a couple downsizing but who still want space when the family comes to stay. On the ground floor the open plan kitchen/dining room extends to some 16ft with the dining area benefitting from the bay window. The living room is a similar size and runs the full width of the house with French doors opening on to a rear garden; there is also a large window to ensure this room is filled with natural light.

On the first floor there are two double bedrooms and a large single – perfect as a good-sized nursery or as a study for someone who works all or part of their week at home. On the top floor the impressive master bedroom suite spans the whole floor – some 22ft in length – and benefits from its own shower room. Although ideally suited for parents who’d appreciate a peaceful space to relax, this bedroom is equally ideal for teenagers who seek independence away from the rest of the home.

The specification is excellent throughout: the fully-fitted kitchens come with a range of practical and stylish integrated appliances which are included as standard while the master bedroom includes fitted wardrobes and there are additional useful storage cupboards in the eaves and understairs. Last but not least, The Foxglove includes a garage with the added bonus of its own electric car charging point, as well as driveway parking for two cars.

For more information or to book a viewing to visit the new showhome, please call the Wexham Green marketing suite on 01753 468578.

 

The Townhouse Collection – stunning new homes launches at Trinity Walk in Woolwich

Situated just a mile from the future Crossrail station in Woolwich, a range of 12 contemporary three and four-bedroom townhouses with prices starting from £650,000 is launching for sale on Saturday 21 July at Trinity Walk by Lovell Homes. In addition, a stylishly dressed three-bedroom townhouse showhome will be available to view, showcasing the high specification and light and airy living areas of these contemporary homes.

Each townhouse has elegant facades in a yellow stock brick with subtle detailing, that complements the historic walls which surround the former barracks nearby and reflect the area’s rich military architecture.

Inside, each townhouse has a modern and flexible layout. The three-bedroom showhome incorporates a sleek open-plan kitchen/dining room on the ground floor, as well as a downstairs cloakroom and separate storage cupboard. The specification is excellent in every home: Symphony kitchens are included and appliances include a stainless steel Bosch oven, an integrated fridge/freezer, dishwasher and washer/dryer, as standard. Each home has a designated parking space in a secure undercroft car park and a bicycle storage is also available.

On the first floor, there is a living room which can also be used as a more formal dining area, study or guest bedroom. It extends onto the residents’ own two-tiered terrace, which leads to a communal podium garden with mature planting. There is also a double bedroom, along with a family bathroom featuring a Kohler bathroom suite, full height tiling and chrome mixer taps. The second floor comprises two further double bedrooms, and a ‘Jack ‘n’ Jill’ shower room.

The ongoing regeneration in Woolwich has already led to the delivery of new green areas and amenities. The arrival of Crossrail later this year will provide quicker journeys into the centre of London; with 12 train services an hour, passengers from Woolwich will be able to reach Canary Wharf in eight minutes, Liverpool Street in 14 minutes and Bond Street in just 22 minutes. From Woolwich Arsenal station, London City Airport is only two stops away on the DLR, ideal for trips abroad.

Prices start from £650,000 for a three-bedroom townhouse. To visit the new showhome, contact the sales team on 02031 318 511 or visit www.trinitywalk-woolwich.com.