So Resi has its share this Shared Ownership Week
The past seven days has been devoted to Shared Ownership Week (SOW); an awareness week dedicated to raising awareness of the homebuying scheme by showcasing an abundance of useful information for hopeful homebuyers. This was achieved through articles published in Metro, Time Out and City AM as well as through social media campaigns on Facebook, Twitter and Instagram.
Shared Ownership Week, now in its sixth year, was the ideal opportunity for our client Thames Valley Housing (TVH), which this month launched So Resi – its brilliant new brand for its shared ownership homes, to reach as many people as possible.
Tapping into the misconceptions and lack of understanding surrounding shared ownership, which often prevents people from taking advantage of the scheme, Thames Valley Housing created So Resi with the aim to improve understanding, change perception and increase awareness of shared ownership and break down the barriers to home ownership.
With a concerted effort from the PHM team to maximise every PR opportunity as part of the sponsored awareness week, So Resi has been featured in a wide range of traditional and digital publications and platforms. The content includes testimonials from So Resi homebuyers, announcements of So Resi’s new developments, Q&As with TVH’s commercial director, Kush Rawal, as well as Twitter ‘takeovers’ and promoted posts through Facebook.
To find out how PHM can support your new brand launch through traditional and digital PR campaigns, speak to a member of the team today on 01483 561119.