Prime Place launches two collections of apartments in hip W10 London villages

Prime Place has recently released for sale two fantastic collections of apartments, just half a mile apart, in sought-after areas of W10: Prime Place, Kensal Rise and Prime Place, Maida Hill.

Sue Gresswell, Sales & Marketing Director at Prime Place, comments: “We always choose prime locations for our homes, but these are outstanding. The homes are in true London villages, superbly designed, and benefit from fantastic facilities and great transport links across London – the ultimate package for young professionals.”

Prime Place, Kensal Rise, is set on the highly-coveted Chamberlayne Road – ‘the hippest street in Europe’, according to Vogue. Offering the very best in modern city living, the one and two-bedroom apartments are just steps away from an eclectic mix of shops, bars and restaurants; what’s more, they’re arranged above a fantastic £multi-million new sports centre, putting state-of-the-art facilities literally on the doorstep.

The exterior architecture sets the tone with its striking light and dark brickwork, aluminium cladding and extensive glazing. Exteriors are complemented by sleek interiors. The one and two-bedroom homes are designed with great care to maximise light and space and the excellent specification includes Porcelanosa flooring, carpeted bedrooms and fitted wardrobes to the master bedroom. Kitchens feature a full range of integrated appliances and high-quality composite stone work surfaces. Pure white bathrooms feature full-height Porcelanosa tiling and mirrored vanity units. The two-bedroom apartments include an en suite shower room to the master bedroom, in addition to the main bathroom, perfect for friends sharing.

Many of the homes have a large balcony or private terrace and some of the apartments are dual aspect. Adding to the outside space, the homes are arranged around a beautifully landscaped communal garden.

The new sports centre next to Prime Place, Kensal Rise is an outstanding draw for anyone who likes to keep in shape. It includes a 25m swimming pool, large health and fitness facility, spa and health suite, three exercise and dance studios, eight-court sports hall and café.

Prime Place, Maida Hill, is a smaller collection of one and two-bedroom apartments, set around a tranquil courtyard garden, with a similar high specification to Prime Place, Kensal Rise. The homes are surrounded by some of London’s most coveted villages – Kensal Rise, Queen’s Park, Maida Vale and Westbourne Grove – and are close to Jubilee Sports Centre and minutes away from the 30-acre oasis of Queen’s Park.

Transport links are excellent; Prime Place, Kensal Rise is a short walk from Kensal Green and Kensal Rise stations, while Prime Place, Maida Hill is less than 10 minutes’ walk from Queen’s Park and Westbourne Park, giving easy journeys to the West End and City.

The arrival of Crossrail in 2018 at Paddington station, a short tube ride away, will revolutionise travel with journey times of 3 minutes to Bond Street and 17 minutes to Canary Wharf. From Paddington, there’s quick access to Heathrow via the Heathrow Express in as little as 25 minutes.

Prices of the apartments at Prime Place, Kensal Rise start from £510,000 and at Prime Place, Maida Hill from £525,000.

For further information, please contact selling agents Hamptons International on 020 7758 8487 or email

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