Prime Place gets the green light to deliver a new football stadium and 648 new homes in Brentford
Prime Place, the private residential arm of Willmott Dixon, and its development partner Brentford Football Club have secured detailed planning consent from Hounslow Borough Council to deliver a new 20,000 capacity football stadium, together with 648 new homes, in Brentford.
Branded Prime Place, Kew Bridge, the homes will be in a mix of one, two and three-bedroom apartments and will offer high quality hotel-style living with facilities including a concierge service, private lounge/library and dining room, cinema, gym, and private landscaped gardens.
Substantial improvements to the public realm will include extensive landscaping and greenery across the site, new pedestrian and cycle routes – including dedicated and widened routes along Lionel Road South – retail outlets and on-site car and cycle parking.
Prime Place, Kew Bridge is the latest addition to Prime Place’s growing portfolio which includes a regeneration project to provide more than 1,100 homes at Aberfeldy Village in Poplar E14; the conversion of the former Tubbs Hill House in Sevenoaks; a partnership with Cheshunt School in Hertfordshire to deliver 88 new homes; 135 apartments and family houses in Godalming town centre, and a joint venture with Westminster City Council to deliver a state of the art new leisure centre, sports facility and 156 new homes.