Three bad habits to give up this Lent when writing copy
Today marks the beginning of Lent and rather than giving up chocolate, here at PHM we’ve decided to look at the bad habits worth banishing when writing copy, from press releases to social media posts.
Here are three ways to ensure your written content is second to none:
- Cut the waffle
It’s important to keep your content concise without compromising on quality. It’s tempting to provide as much information as possible, but in a time-poor day and age, journalists and followers alike are keen to get to the heart of a story quickly.
- Don’t be lazy
It’s easy to repeatedly churn out the same content, and although consistent messaging and brand recognition is important, it’s also vital to keep things current and fresh. Your level of engagement is more likely to increase if you tailor copy to your audience and have something new to say.
- An eye for errors
Checking for spelling and grammatical mistakes may seem an obvious part of writing formal copy, but this is just as important when it comes to social media which provides another opportunity to promote your brand. Colloquial language is common across platforms such as Twitter, however there is no excuse for poorly structured content; attention to detail and errorless posts make for a more credible company.
If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email firstname.lastname@example.org.