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WhatHouse? Awards

PHM’s clients scoop 12 wins at the WhatHouse? Awards 2017

The WhatHouse? Awards is always a highlight in the property calendar, and for us it was a particularly brilliant way to round off the year, as 12 of the 21 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony. A whopping six of those entries won gold, and Berkeley Group went on to take home Housebuilder of the Year 2017 – the overall prize of the night, picked from that year’s submitted entries.

Our clients won the following prizes at the ceremony:

Gold

Silver

Bronze

  • Clissold Quarter by Higgins Homes for Best Starter Homes Scheme
  • Vista by Berkeley Central London for Best Apartment Scheme

As always, it’s been a busy year for PHM writing and designing the WhatHouse? Award entries, and we were absolutely thrilled to celebrate our clients’ success at the Grosvenor House Hotel on Friday 17 November.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards next year for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Awards

Rotary Christmas Boxes

We’re spreading some Christmas cheer…

It’s beginning to feel a lot like Christmas in the PHM office. Much like last year we wanted to get involved with a worthy cause and spread some festive cheer, which is why we’ve taken part in the Rotary International Shoebox Scheme for the second year running.

Determined to surpass the 25 ‘shoebox’ style boxes we managed to fill last year, the team – along with relatives and friends – signed up for 40 boxes; these are now filled to the brim with toys, treats, clothes and household items ready to be delivered to families across Eastern Europe.

Since the scheme launched in 1994, the Rotary has distributed over one million boxes to people internationally.

The scheme runs all year round, so if you’d like to order your own boxes head to the Rotary website: www.rotaryshoebox.org/order-boxes/

Let’s see if we can beat 40 boxes next Christmas!

Are you ready for So Resi?

This week marked the exciting launch of the website for So Resi; the brilliant new brand for shared ownership homes by Thames Valley Housing (TVH).

Having found misconceptions and lack of understanding often prevent people from taking advantage of shared ownership, TVH created So Resi with the aim to improve understanding, change perception and increase awareness of shared ownership and break down the barriers to home ownership.

The new website is designed with ease and functionality in mind, and has a fresh, presentable look to reinforce the clear and concise messaging of the new brand, which gets rid of the confusing jargon and explains shared ownership in clear and understandable terms.

Buying a So Resi property is simple: you start by buying between 25 per cent and 75 per cent of your home. That means your monthly mortgage payments and deposit are smaller than they would be if you bought your home outright. There’s also a monthly So Resi payment for the share of your home that you don’t own. The deposit needed to purchase your share can be as little as five per cent and you’ll have the opportunity to buy more shares over time, increasing your ownership.

Take a look at the new website to find out more about shared ownership, and for a sneak peek at the new So Resi homes coming soon: www.soresi.co.uk

 

Signal failure: the importance of being connected

-Nikki Ackerley, Managing Director at Property House Marketing

I’ve seen a lot said about the positive impact of Crossrail on the prices of homes. I’ve seen even more said about the ongoing failure of train companies to provide a service that isn’t hampered by signal failure. Transport connections have always had an enormous influence on house prices, but it seems that another kind of connection jostling for position of top priority is high speed internet.

The Berkeley Group has recently announced its plans to ensure all of its sizeable new housing developments – which is most of them – are connected with ‘full-fibre’ technology. Customers now expect high-speed broadband to be available from the day they move in, and Berkeley believes buyers are put off purchasing if this isn’t a part of the offer.

The issue goes further, especially in leafy Surrey. I’ve been witness to my daughter-in-law moving into her new home to find that, unless she stands at the end of the road waving her mobile aloft, she can’t send an old-fashioned text message, let alone make a phone call. What’s more, the height of the surrounding tees makes neither Virgin or Sky viable either. However, a decent broadband connection and the use of the right apps for communication and TV streaming now negates the need for a new pylon to remedy this.

It seems that the usual checklist for moving into a new home could do with a refresh. While we’re used to choosing carpets and kitchens, and checking the EPC rating on our new home, perhaps more developers need to follow Berkeley’s lead and consider what’s important to buyers in the digital age.

I had the pleasure of meeting Philip Hammond recently, who reinforced his belief that productivity lies at the root of many of the solutions to better fiscal security; our infrastructure, including broadband connection has a big part to play in this.

While high speed railways are a vital component in the house-buying decision, high speed broadband is becoming the top priority for buyers now.

 

External CGI of Trinity Walk. Woolwich by Lovell Homes

Terrific townhouses now available at Trinity Walk, Woolwich

A range of contemporary three-bedroom townhouses, located just a mile from the future Crossrail station in Woolwich, is now available for sale at Trinity Walk by Lovell Homes. This milestone follows on from the successful off-plan launch of the apartments earlier this year with over 65% homes in the first two buildings released already sold; many through London Help to Buy.

Trinity Walk is the first phase of a £400 million Trinity Woolwich regeneration scheme being created by development partners Lovell, asra Housing Group and The Royal Borough of Greenwich. Three ageing housing estates are being transformed into a desirable place for city living.

Jonathan Goring, managing director at Lovell Homes, said: “It’s an exciting time to be building new homes in Woolwich. The development is shaping up at such a pace that we’re opening our first showhome later this month which will enable homebuyers to see first-hand the spacious rooms and high specification a home at Trinity Walk will include. Previously, our Virtual Reality (VR) ‘immersive dome’ has been instrumental in helping potential purchasers envision the new homes.

“The technology enables homebuyers the chance to ‘walk’ around the apartments while viewing different specification options, and will continue to do so when the showhome is launched.”

The development comprises one, two and three-bedroom apartments and a collection of three and four-bedroom townhouses, a selection will be wheelchair adapted; all completed to the same high-quality specification.

The ongoing regeneration in Woolwich has already led to the delivery of new green areas, office space and amenities. The arrival of Crossrail in 2018 will provide quicker journeys into the centre of London; with 12 train services an hour, passengers from Woolwich will be able to reach Canary Wharf in eight minutes, Liverpool Street in 14 minutes and Bond Street in just 22 minutes.

Prices start from £650,000 for a three-bedroom townhouse. The one and two-bedroom apartments are priced from £320,000. To experience the in

novative Virtual Reality show apartments, visit Lovell Homes’ sales and marketing suite off Brookhill Road (SE18 6UU), which is open seven days a week from 10am – 5pm. Customers can bring Trinity Walk to life on their mobile or tablet by downloading the Augmented Reality (AR) app on www.trinitywalk-woolwich.com.

For all sales enquiries, please call Lovell Homes on 0203 247 4762.

 

Awards

Three reasons why awards are a valuable addition to your marketing strategy…

Awards season is in full swing for the property industry, and for PHM and our clients. We’ve prepared over 1,316 award entries in our time, with 1 in 3 of them going on to win the top prize, but we’re aware that awards need to be about far more than a pat on the back. A tailored awards strategy is a valuable addition to a wider marketing plan – we’ve taken a look at why you should be entering your developments or projects for awards this year.

  1. Third party endorsement

A winning award entry, or even a commendation or shortlist position, can provide the same gravitas as a great piece of editorial – a recognised and respected endorsement of your product by a third party with no vested interest. The power of such an endorsement cannot be underestimated, it is the reason why media relations is such a key part of marketing strategies, showing your customers that people besides yourselves consider your product to be better than the competition.

  1. Industry recognition and awareness

Successful marketing isn’t just about the end buyer, and the same applies to an awards entry. Few of us work in isolation, especially in the property industry, and having the right contacts can make the difference between a good development and a great one. Winning an award, especially on a large-scale platform, shows your future partners why you are a step above the rest. What’s more, the networking opportunity at national competitions provides the chance to rub shoulders with your potential partners.

  1. Brand reinforcement

Of course, the most important component of an award entry is indisputably the development, home or project in question. However, as with all marketing channels, consistency of message and brand reinforcement is paramount. Your award is not just an award, but another tool in your kit with which to promote and market your product.

At PHM, we research, write and design award entries on behalf of our clients for property, building and business awards at a local, national and international level. We can prepare one-off entries or create a long-term strategy for multiple entries, targeting the right categories and competitions at the right time for your project. If awards are something you’d like to consider as part of your marketing strategy, or you are wondering whether your developments or projects are suitable, call the PHM team on 01483 561119 to find out how we can help.

 

Did you know the average person spends 115 hours just searching for something to watch on Netflix…

PHM was in attendance at the WXG (Web Expo Guildford) conference last week listening to a fantastic line up of inspiring speakers from a wide range of creative and technical companies, discussing the digital age.

Hosts Kyan and Livewire provided a stimulating range of perspectives, covering topics from human behaviour in relation to buying trends to how augmented reality and virtual reality will soon become incorporated as a technological tool into new industries, such as the healthcare industry.

Did you know…

  • The average person checks technological devices 221 times a day, equating to approximately 8.41hrs spent on screens… that’s more time than most people spend sleeping.
  • ‘Cool Dad’ syndrome is the term coined to describe inappropriate terminology used by brands trying to seem ‘cool’ and ‘down with the kids’, which ultimately has the opposite effort as brands are then seen as unauthentic.
  • The average person spends 115hrs (that’s five days a year!) just searching for something to watch on Netflix.
  • Only 11% of people have tried VR technology.

We remain firm ‘Beliebers’ that the importance of ever-evolving technology and of high quality content can’t be underestimated when conveying a message effectively.

If you have a project you need help with or would like to increase your social media presence, please give us a call on 01483 561119 and we can chat about how our services could help to achieve your goals.

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Drawing and Talking to showcase new branding, created by PHM

Drawing and Talking, which provides low-cost training in a therapeutic approach to working with children and young people, is heading back to the annual Education Show next month, and this time, it’s armed with a shiny new look.

It will be the first-time Drawing and Talking has showcased its new brand concept, which has been created by our in-house design team. In line with the rebranding, PHM is also producing a range of marketing collateral for Drawing and Talking, such as course brochures and sales leaflets.

Our in-house studio provides a range of creative services for those requiring value-added sales and marketing support at cost-effective prices. This includes brand creation and the production of marketing materials including business cards and branded stationery, brochures and leaflets, event signage such as banner stands, and the creation of emailers.

Call the team on 01483 561119 to discuss your marketing needs.

 

Staying in is the new going out

It’s Valentine’s Day, and it might be time to ditch the fancy meal out in a restaurant crammed with tables slightly too close together, because this year, staying in is the new going out. According to research by Deliveroo 80% of Brits prefer a quiet night in over a big night out, and 52% would opt to chill out with their other half over anyone else.

These homes offer a range of amenities and services that cater for all of your needs, making Valentine’s Day for those couples staying in that bit more special:

The beautiful Berkeley Homes development Abell & Cleland has joined forces with DoubleTree Hilton, which offers an exclusive in-room dining service to its residents, meaning you don’t have to venture out of your home to enjoy a romantic meal for two. Residents also have access to a private business suite and 24-hour concierge managed by Rendall & Rittner, the first private residence in the UK to be officially awarded the prestigious Golden Keys Award by Les Clefs D’Or, Society of the Golden Keys.

Prices start from £1.94 million, call 0203 813 5884 or visit berkeleygroup.co.uk for more information.

Designed for Berkeley Homes by architects Squire & Partners, West End Gate is the pinnacle of contemporary London living. The cinema screening room available to residents means you can have a relaxed Valentine’s night in, in front of the big screen. A 24-hour concierge service also means every day-to-day need is catered to.

Prices start from £928,000, call 020 7720 4000 or visit westendgate.co.uk for more information.

London’s latest ‘Crossrail hotspot’: Stylish new homes now available at Trinity Walk, Woolwich

With the launch of Crossrail approaching, the average house price near the stations along the Elizabeth line have increased by an impressive 22 per cent in two years, according to research by Lloyds Bank*, tipping these areas as the newest property hotspots in the capital. Just a mile from the new station in Woolwich, South East London, is Trinity Walk, a contemporary collection of new apartments and townhouses by Lovell Homes, now available to purchase from just £330,000.

In addition, an innovative ‘immersive dome’ with Virtual Reality (VR) recently opened at the marketing suite at Trinity Walk, to help homebuyers visualise the development long before a show home is built.

The new homes are part of the exciting £400 million Trinity Woolwich regeneration scheme. Development partners Lovell, asra Housing Group and The Royal Borough of Greenwich are transforming three ageing estates to create a desirable yet affordable place for city living.

The development comprises one, two and three-bedroom apartments, and a collection of three and four-bedroom townhouses as well as a selection of wheelchair adaptable homes. Every home will be completed to the same high-quality specification, while the wheelchair adaptable homes will also benefit from an allocated parking space.

Prices start from £330,000 for a one-bedroom apartment and London Help to Buy is available on all homes priced under £600,000, which means homebuyers will be able to secure a new home at Trinity Walk with just a 5 per cent deposit. The government will lend 40 per cent of the home’s value through a five year interest-free loan, so only a mortgage for the remaining 55 per cent will need to be arranged.

For all sales enquiries, please call Lovell Homes on 0203 247 4762.

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