Tel: 01483 561119

New shared ownership homes to launch in Lower Sydenham: own a stylish apartment with a deposit of circa £4,500 just 17 minutes from central London

So Resi is launching a stylish new collection of shared ownership apartments in lower Sydenham, South East London, on Saturday 5 May. The homes at So Resi Sydenham will be available to buy with an estimated deposit of just £4,500 yet are only a 17-minute train ride from London Bridge.

 

Guide prices start at £90,000 for a 25 per cent share of a one-bedroom apartment (full market value £360,000) and at £133,750 for a 25 per cent share of a two-bedroom apartment (full market value £535,000). Only a five per cent deposit of the share purchased is needed and based on the guide prices, this will be around £4,500 for a one-bedroom apartment and from £6,687.50 for a two-bedroom apartment.

 

The homes at So Resi Sydenham are set around landscaped communal gardens and come with dedicated parking. Beautifully designed and light-filled, each apartment features an open-plan living/kitchen area with full height windows and a door opening on to a private balcony overlooking the gardens. The sleek kitchen includes the latest appliances, while fitted wardrobes to the main bedroom are included as standard.

 

Lower Sydenham station, a few minutes’ walk away, has journey times of less than half an hour to Waterloo, Bank and Canary Wharf and 33 minutes to Bond Street. The quick train ride to London Bridge brings the popular Borough Market and other attractions within easy reach.

 

Sydenham, which neighbours Forest Hill and Crystal Palace, has a strong community feel with quirky independent cafés, bars and restaurants in its centre. It also provides access to plenty of green space, including Crystal Palace Park less than two miles away.

 

For more information, please call 0208 607 0550 or visit www.soresi.co.uk.

 

Last homes remaining: Live well at Alton Court, Copley Hanwell W7

Over 90% of homes have now sold at Alton Court, the first phase of private-sale houses and apartments at Copley Hanwell W7 in Ealing. This is the final chance for potential buyers to register their interest and to call Broadway Living’s exciting regeneration development home.

Alton Court combines high-quality, stylish homes with a well-connected London location.

Every apartment incorporates spacious entrance halls and open-plan layouts featuring vast floor-to-ceiling, triple-glazed windows and ample kitchen and living space. The kitchens provide a sleek, modern appearance and come equipped with fully-integrated appliances. Bedrooms feature similar expansive light-filled space, and the apartments feature contemporary en suite shower rooms and/or bathrooms. Regardless of apartment size, every home has a private balcony.

In addition, buyers at Alton Court have the opportunity to purchase using London Help To Buy; the government will lend 40 per cent of the home’s value – interest free for the first five years – meaning that buyers only need a mortgage for 55 per cent and a deposit of just 5 per cent.

Castle Bar Park train station is located just a few minutes’ walk away and offers direct services to London Paddington in just 22 minutes. Hanwell station, West Ealing and Ealing Broadway stations are all located less than 1.5 miles away from Copley Hanwell W7 and will offer high-speed services into central London. The opening of Crossrail will also mean a door-to-door journey to Heathrow from Copley Hanwell W7 of less than 30 minutes, good news for the thousands of people in the borough who work at or near the airport. Services from Ealing Broadway to Bond Street will take just 12 minutes, while trains travelling west to Reading will take under 45 minutes.

In addition, planning approval has been granted for more affordable new homes and residents’ amenities at the development. Phase 6, currently known as Copley Castle Bar, will comprise a collection of contemporary new homes of mixed tenure surrounding a landscaped central square, a first for the neighbourhood. This residents’ hub will form the heart of the development, centred at the halfway point of the linear regeneration project and offering a place for the community to meet, socialise and integrate.

Prices start from £415,000 for a two-bedroom apartment at Alton Court, which means buyers will need a deposit of £20,750. To view the show home or any of the last remaining apartments visit copleyhanwellw7.co.uk or call 0207 846 0291.

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help.

Townhouses spark high interest and are selling fast at The Electric Quarter in Enfield

Anyone hoping to buy a spacious new home at The Electric Quarter, in Ponders End, Enfield, needs to act quickly. There’s just one four-bedroom townhouse left and the last collection of three-bedroom townhouses has been released for sale, at prices starting from just £479,995.

Under the London Help to Buy scheme, purchasers need just a five per cent deposit (£23,999). The government lends up to forty per cent of the purchase price, which is interest free for five years, and home-buyers arrange a mortgage for the remainder.

The smart three-bedroom townhouses offer up to 1,259 sq ft of space over three levels. On the ground floor, the main kitchen/dining space opens through French doors onto a rear garden.  There is a shower room too on this level. Two of the bedrooms and a bathroom are on the first floor; the third bedroom occupies the second floor, together with further generously-sized living space.

Every home is built for energy efficiency and offers the great specification associated with Lovell Homes; fully-fitted kitchens with integrated appliances and elegant bathroom suites with ceramic wall tiling are included as standard.

The Electric Quarter is perfectly placed close to a good range of restaurants, cafés and other amenities on the high street. Ponders End Recreation Ground, with a host of sports facilities, is just 100 metres away. Within a mile is Enfield Retail Park with its many furniture and DIY stores, popular restaurant chains and cinema.

Families will appreciate the choice of schools nearby, including Southbury Leisure Centre and Kingsmead School, a mixed secondary school and sixth form with academy status. Other good schools in the area include Enfield County School, a girls’ comprehensive school (two miles away) and Lea Valley High School, Enfield’s first specialist sports college (three miles away).

From Seven Sisters underground station, 4.5 miles away, it’s just nine minutes to King’s Cross and 13 minutes to Oxford Circus. The motorway network is easily accessible via Junction 25 of the M25, which is two miles north of the development.

The Electric Quarter is set to become a thriving new neighbourhood in North London, with a mix of apartments and houses designed to Lifetime Home Standards. When complete in 2019, it will provide new community facilities including shops, a library and nursery, set in mature landscaping with attractive tree-lined avenues.

The four-bedroom showhome is open for viewing at The Electric Quarter, showcasing the high quality of these attractive contemporary homes.

For more information about The Electric Quarter please call the marketing suite on 0203 811 3324 or visit www.lovellnewhomes.co.uk/developments/london/the-electric-quarter/location.

 

Facebook will favour family and friends over business content

– Harriet Bolt, Senior Account Manager at Property House Marketing

It’s been two weeks since Facebook introduced yet another change to its algorithms, and here at PHM we’ve taken the time to understand what the changes could mean for us as marketers. Until now, content from businesses appeared roughly the same number of times as content from friends and family on  the standard Facebook news feed. However, with fake news on the rise and causing scepticism towards business-led posts. Mark Zuckerburg has decided to give the power back to the people, with content from friends and family to appear much more often.

The change is part of Mr Zuckerburg’s new ‘meaningful interaction’ campaign. In his announcement, he said: “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect”.

In essence, if your company posts aren’t engaging, they are not going to appear as often as posts from friends and family which always attract a lot of interaction in the form of likes and comments.

If you think this is a bombshell of an update, fear not. This change is only in relation to organic content (posts which have no advertising spend behind them). It will not affect the algorithms associated with ‘boosted’ content (posts with advertising spend that enable you to target content to a specific audience).

Therefore, we believe the update gives us, and our clients using Facebook for business, three opportunities:

  • Get inspired by the new change, prioritising boosted content but with an emphasis on quality not quantity. If you can really drill down to who your target audience is, you shouldn’t need to spend money boosting your campaign to a wide audience, or setting up multiple campaigns with the same message for the sake of it, which can be costly. Organise one, or a few, well thought-out posts a month which reach your desired audience effectively and prevent you falling into a trap of posting repetitive and expensive content.
  • Limit the number of organic posts you post from a Facebook business page – but don’t stop it completely. Facebook’s changes are a chance to get inspired, and create truly engaging content. Rather than ‘sell sell sell’, why not start a Q&A every week, or post a competition asking for comments as entries?
  • Be more creative in the way you distribute content. If Facebook is prioritising human interaction between users, why not consider new ways to reach a target audience through Facebook and other social media channels, without posting directly through your company page? This is where influencers (individuals that have influence over potential buyers, often with a large fan base/following) come in, who regularly post truly engaging content, mainly in the form of images and videos, reviewing products or showcasing their interaction with a business.

At PHM, we believe using social media as part of a wider PR strategy can only be effective if we’re keeping up to date with the latest changes to utilise its tools effectively, adjusting how content is delivered in order to get the best results.

If you’d like find out more or to know how to get the most of your social media strategy, call us on 01483 561119.

PHM looks back on 2017

2017: The beginning of the end?

By Lisa Flounders, Account Director, Property House Marketing

2017 could well be the year that the property market started to go into reverse – after years of rising house prices, the lack of affordable housing isn’t just affecting those who are struggling to get onto the property ladder, but also those trying to sell their homes in London and the South East as the pool of possible buyers shrinks.

But what of PR? The past 12 months have seen a real shift in the way businesses communicate. Political leaders have been taking social media matters into their own hands, taking responsibility for their own digital marketing as opposed to hiding behind a slick team of experts. Sometimes it works, as the UK election campaign is anything to go by, and sometimes (no need to mention names), the results are highly controversial. The ethics of communications have also been pushed into the spotlight this year as one of the largest and most well-know PR firms in the world found itself in the center of a scandal, perhaps casting doubt on the reputation of an industry that often exists to protect reputations.

However, the need for consistent, strong and transparent communications remains vital. Efficient and effective PR management and guidance plays a dual role – simultaneously sharing the story and considering the risks. Great PR will see your message distributed to your target audiences cautiously but confidently, ensuring that the perception of your product in the minds of your stakeholders is unshakeably positive.

Times may well be a changin’, but PR remains central to a successful communications strategy and will continue to be so, especially if the waters get choppy.

Its been a busy year, for us and for the property industry; we very much look forward to seeing what 2018 will bring but until then, Merry Christmas!

Pearmain Court

No sign of an economic slowdown as Newcourt Residential’s luxury development Pearmain Court sells out in Surrey

While the luxury housing market in London and the South East is slowing, Newcourt Residential has bucked the trend at Pearmain Court – its collection of premium family homes minutes from the village of Claygate in Surrey – where every luxury property, with prices ranging from £2 million to £2.8 million, has now been sold.

Comprising a collection of five luxury bespoke houses, each gated, Pearmain Court reflects the high-quality specification and exceptional attention to detail for which Newcourt is well known.

Anouar Elkhadraoui, Land and Sales Director at Newcourt Residential, comments: “It is clear that the market for high-price homes is slowing in central London, with the fear of Brexit and the onerous stamp duty having a negative effect, and most people expect this to spread across the Home Counties. However, this has not been the case at Pearmain Court where a number of our buyers have chosen to leave London – deciding not to wait and see – and moved to superb, traditionally-styled family homes in Surrey with fast transport links into the city yet the countryside on their doorstep.

“If the house or apartment is the right one, offering classic design and a superior finish, homeowners still want to purchase in the county. This approach has meant that Newcourt Residential has been able to deliver record sales for the first six months of our financial year.”

A number of new homes remain available in Kent and East Sussex with sites in Surrey and Berkshire launching soon.

For buyers looking for a home further east, Wadhurst Place in Wadhurst, East Sussex provides a selection of elegant apartments set in a Grade II listed manor house and 26 newly-built luxury family houses, situated within 18 acres of parkland and offering views across The Weald. Royal Tunbridge Wells is an 18-minute drive from Wadhurst village, while trains to this historic market town take just 9 minutes. Prices at Wadhurst Place start at £475,000.

The Oaks, in the countryside village of Sutton Valence, Kent, provides a selection of exclusive family homes, incorporating eight five-bedroom and one four-bedroom house. The area is renowned for its excellent schools and is a 37-minute drive from the international travel opportunities at Folkestone’s Eurostar terminal. Prices at The Oaks start at £975,000 for a detached, five-bedroom house.

New homes are also available in Tunbridge Wells, Kent, with developments in Guildford and Windsor soon to launch. For more information on Newcourt Residential’s new homes, or to visit a showhome, call 01372 237888 or visit newcourt.co.uk.

WhatHouse? Awards

PHM’s clients scoop 12 wins at the WhatHouse? Awards 2017

The WhatHouse? Awards is always a highlight in the property calendar, and for us it was a particularly brilliant way to round off the year, as 12 of the 21 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony. A whopping six of those entries won gold, and Berkeley Group went on to take home Housebuilder of the Year 2017 – the overall prize of the night, picked from that year’s submitted entries.

Our clients won the following prizes at the ceremony:

Gold

Silver

Bronze

  • Clissold Quarter by Higgins Homes for Best Starter Homes Scheme
  • Vista by Berkeley Central London for Best Apartment Scheme

As always, it’s been a busy year for PHM writing and designing the WhatHouse? Award entries, and we were absolutely thrilled to celebrate our clients’ success at the Grosvenor House Hotel on Friday 17 November.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards next year for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Awards

Rotary Christmas Boxes

We’re spreading some Christmas cheer…

It’s beginning to feel a lot like Christmas in the PHM office. Much like last year we wanted to get involved with a worthy cause and spread some festive cheer, which is why we’ve taken part in the Rotary International Shoebox Scheme for the second year running.

Determined to surpass the 25 ‘shoebox’ style boxes we managed to fill last year, the team – along with relatives and friends – signed up for 40 boxes; these are now filled to the brim with toys, treats, clothes and household items ready to be delivered to families across Eastern Europe.

Since the scheme launched in 1994, the Rotary has distributed over one million boxes to people internationally.

The scheme runs all year round, so if you’d like to order your own boxes head to the Rotary website: www.rotaryshoebox.org/order-boxes/

Let’s see if we can beat 40 boxes next Christmas!

Are you ready for So Resi?

This week marked the exciting launch of the website for So Resi; the brilliant new brand for shared ownership homes by Thames Valley Housing (TVH).

Having found misconceptions and lack of understanding often prevent people from taking advantage of shared ownership, TVH created So Resi with the aim to improve understanding, change perception and increase awareness of shared ownership and break down the barriers to home ownership.

The new website is designed with ease and functionality in mind, and has a fresh, presentable look to reinforce the clear and concise messaging of the new brand, which gets rid of the confusing jargon and explains shared ownership in clear and understandable terms.

Buying a So Resi property is simple: you start by buying between 25 per cent and 75 per cent of your home. That means your monthly mortgage payments and deposit are smaller than they would be if you bought your home outright. There’s also a monthly So Resi payment for the share of your home that you don’t own. The deposit needed to purchase your share can be as little as five per cent and you’ll have the opportunity to buy more shares over time, increasing your ownership.

Take a look at the new website to find out more about shared ownership, and for a sneak peek at the new So Resi homes coming soon: www.soresi.co.uk

 

Signal failure: the importance of being connected

-Nikki Ackerley, Managing Director at Property House Marketing

I’ve seen a lot said about the positive impact of Crossrail on the prices of homes. I’ve seen even more said about the ongoing failure of train companies to provide a service that isn’t hampered by signal failure. Transport connections have always had an enormous influence on house prices, but it seems that another kind of connection jostling for position of top priority is high speed internet.

The Berkeley Group has recently announced its plans to ensure all of its sizeable new housing developments – which is most of them – are connected with ‘full-fibre’ technology. Customers now expect high-speed broadband to be available from the day they move in, and Berkeley believes buyers are put off purchasing if this isn’t a part of the offer.

The issue goes further, especially in leafy Surrey. I’ve been witness to my daughter-in-law moving into her new home to find that, unless she stands at the end of the road waving her mobile aloft, she can’t send an old-fashioned text message, let alone make a phone call. What’s more, the height of the surrounding tees makes neither Virgin or Sky viable either. However, a decent broadband connection and the use of the right apps for communication and TV streaming now negates the need for a new pylon to remedy this.

It seems that the usual checklist for moving into a new home could do with a refresh. While we’re used to choosing carpets and kitchens, and checking the EPC rating on our new home, perhaps more developers need to follow Berkeley’s lead and consider what’s important to buyers in the digital age.

I had the pleasure of meeting Philip Hammond recently, who reinforced his belief that productivity lies at the root of many of the solutions to better fiscal security; our infrastructure, including broadband connection has a big part to play in this.

While high speed railways are a vital component in the house-buying decision, high speed broadband is becoming the top priority for buyers now.

 

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