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Showhouse

An interview with PHM’s founder and MD Nikki Ackerley in this month’s Showhouse

If you happen to pick up a copy of this month’s Showhouse, check out the Supply Chain feature – you’ll spot an interview with our very own MD Nikki Ackerley which takes a look how PHM approaches PR and marketing for its clients, and how Nikki became “one of the best-known names in property PR”.

Nikki explains: “We offer a fully integrated PR approach, which includes digital marketing, social media, events, launches, managing community engagement consultations and exhibitions, copywriting for websites and other marketing collateral.

What sets us apart is that we don’t just churn out press releases – local papers just don’t have space anymore so social media is key in reaching local target markets; for the national press it’s all about relationships and knowing what journalists want and how and what they write about.

We won’t write an award entry without visiting the site, and we’re prepared to say if we don’t think it’s ready or good enough to enter. Equally we won’t write a press release if there isn’t a story.”

If you’d like to discuss how we can use our bespoke approach to meet your PR requirements, don’t hesitate to get in touch with our team on 01483 561119.

 

Clever tricks and unexpected treats for Halloween

50% sold in a month: Demand is electric for Lovell’s townhouses in Enfield

The Electric Quarter in Enfield has created a buzz with homebuyers since its launch last month; with 50% already sold, just four, four-bedroom townhouses remain for sale and 14 three-bedroom townhouses are available. Developed by Lovell Homes and situated in an increasingly popular area of North London, these stylish, modern homes represent the last chance for potential homeowners to secure a townhouse at the development.

Prices start from £474,995 and all homes are available to purchase through London Help to Buy, which means buyers need just a five per cent deposit (£23,750) to be able to buy their own home; the Government lends 40 per cent of the home’s value (£189,998) – interest-free for five years – so a mortgage for only the remaining 55 per cent (£261,247) will need to be arranged.

When complete in 2019, The Electric Quarter will also include new community facilities including shops, a library and a nursery, as well as mature landscaping with attractive tree-lined avenues throughout the development.

Simone Dhanjal, regional sales director at Lovell Homes, said: “There has been substantial demand for our new townhouses in Enfield, mainly from first-time buyers as well as those moving up the property ladder; buyers include those previously living in a shared ownership home. London Help to Buy has enabled buyers to purchase a larger home with a smaller deposit, so it’s no surprise that we’ve already sold half the homes in just a month.”

The Eight is the four-bedroom showhome; it features a smart red-brick façade offset by dark grey roof tiles and Juliet balconies to the four upper-level windows. Internally there’s 1,420 sq ft of flexible space arranged over three levels, with floor-to-ceiling heights of a minimum of 2.5 metres. A large dining room spans the full width of the rear ground floor of the house, with French doors which open out to the garden. The open plan space leads into a kitchen, while a cloakroom and additional storage are accessed from the main hallway.

On the first floor is a well-proportioned living room and the master bedroom with an en suite bathroom. Three further bedrooms are on the second floor, together with a shower room. Bike storage and a parking space are located outside the front of the home.

From The Electric Quarter, navigating around town is easy; Ponders End Recreation Ground is 100 metres away, while a good range of restaurants, cafés and other amenities can be found on the high street. Enfield Retail Park, with its many furniture and DIY stores, popular restaurant chains and cinema, is within a mile of the development.

Also nearby is the Southbury Leisure Centre while Kingsmead School is a mixed secondary school and sixth form with academy status respectively. There is a number of good schools in the area, including Enfield County School, a girls’ comprehensive school (two miles away) and Lea Valley High School, Enfield’s first specialist sports college (three miles away).

If venturing into the City, Seven Sisters underground station is 4.5 miles away, providing access to King’s Cross in nine minutes and Oxford Circus in 13 minutes on the Victoria line. For road users, Junction 25 of the M25 is two miles north of the development.

For more information about The Electric Quarter, or to visit the showhome, please call the Lovell Homes marketing suite on 0203 811 3324 or visit their website here.

If you’d like to know more about how we can help your business, please head to our contact page here.

The Joy of Jargon

-By Chiara Lawrance, Account Manager at Property House Marketing

As a relative newbie to the property world, the abundance of industry jargon can seem like a minefield. In my first month here at Property House Marketing, I have come across a number of buzzwords in the media and in conversations with others in the industry. In most cases, these words are just an easy way of explaining very common situations for buyers, sellers and estate agents. Here is a list of my top five favourites so far:

  1. Flipper – Surprisingly, not the dolphin from the 1960s/1990s children’s film. It is a term referring to an investor who will buy a property and then sell it on quickly for a profit. There are two ways of doing this, either the investor will spend time renovating the property, or will leave it as it is and hope the market value increases.
  2. Tyre Kicker – Much to the annoyance of many an estate agent, this is someone who views properties without any intention to buy.
  3. Gazumping – In the current property climate there are often a number of eager potential buyers for one house. Gazumping occurs when a buyer accepts a higher price offer when they have an offer accepted on their property.
  4. Gazanging – A term used when a buyer takes their home off the market and decides to stay put, even though an offer has already been accepted.
  5. Gazundering – This occurs when a buyer reduces their offer just before contracts are exchanged. This leaves the seller in a difficult position and is intended to make them accept the lower offer in order to not prolong the process.

I’m not sure how many more words can follow on the ‘gaz’ theme, but it’ll be interesting to see what new phrases are coined over the next few months/ years. Of course, property isn’t the only industry to use its own jargon, but it certainly has the most intriguing names.

Get in touch with Property House Marketing for PR without the jargon. Call 01483 561119 or email info@housegroup.co.uk

Typing

Three ways to talk to a journalist (without using a press release)

-Lisa Flounders, Account Director at Property House Marketing

There is more than one way to skin a cat, as the saying goes. While we certainly don’t condone that in a literal sense, the meaning is one we take seriously at PHM.

Even as the world moves on, and PR becomes increasingly digital (along with most everything else) we firmly believe that the traditional press release still has its place. However, one size does not fit all, which is true of both clients and journalists – a varied approach to media relations is, and will continue to be, the most effective way to share your message. So beyond the humble news release, how can you ensure your content reaches its target?

  1. The feature pitch

The humble press release should exist to share news, not story angles, and will land in a journalist’s inbox with plenty of other press releases vying for attention. If you have a good idea for a story that provides context to your content, send a simple email instead. A couple of paragraphs and a clear, direct explanation makes for easy and quick reading for a busy journalist.

  1. Twitter

If Facebook talks to community and LinkedIn talks to business, then Twitter talks to everyone. Twitter provides an instant link between journalists and those of us looking to feed in content, against a backdrop of breaking news – ideal for finding those all-important hooks – and urgent media requests issued 20 minutes before a deadline.

  1. Phone

Email is a great tool for ensuring accuracy and creating a paper trail, and evidence suggests that any communication that avoids spoken dialogue seems to be the method of choice for millennials. Breaking with this trend, we’re big fans of the humble telephone – a verbal, instantaneous conversation means that you’re not only able to convey information effectively, but have a better insight into what journalists are looking for. No square pegs/round holes.

 

If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email info@housegroup.co.uk.