Tel: 01483 561119

CGI of So Resi Twickenham. Call 0208 607 0550.

Shared ownership makes it possible to buy your new home at So Resi Twickenham

So Resi has launched a contemporary collection of one and two-bedroom, shared ownership apartments in Twickenham – with local residents and those working in the area being given the first opportunity to reserve a property. The shared ownership scheme means that homebuyers at So Resi Twickenham can buy a 25 per cent share (£101,250) of the full price of the home (£405,000), requiring just a 10 per cent deposit of £10,125 and paying a monthly So Resi payment on the share they don’t buy.

Originally built in the 1960s, So Resi has fully renovated the original building to create a collection of high-quality, modern homes.

Each home features floor-to-ceiling windows that allow an abundance of natural light to fill the main living areas, while integrated kitchen appliances and stylish fittings create a contemporary finish. Many residents on the higher floors will benefit from views towards Richmond Hill and Richmond Park as well as Twickenham Stadium, the River Thames and beyond. The development will also include a contemporary rooftop terrace, landscaped with plenty of seating for residents to relax outdoors.

The leafy town of Twickenham, the home of English rugby, has a range of shops, bars and restaurants. The high street is less than half a mile from So Resi Twickenham, while Twickenham Station is just five minutes’ walk away. From here, trains reach Richmond in five minutes, London Waterloo in 23 minutes and the City in 37 minutes.

To register your interest in So Resi Twickenham and to find out how So Resi can make it possible to buy your new home, call 0208 607 0550 or visit www.soresi.co.uk 

es1

PHM’s clients scoop 11 prizes at the Evening Standard New Homes Awards

The Evening Standard New Homes Awards is always a highly-anticipated date in the property calendar and Friday’s celebrations did not disappoint, with it being one of our most successful competitions to date.

11 of the 23 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony, which took place at the Dorchester Hotel, London. A whopping seven of our clients’ developments took home the winning prize, while four were highly commended in their category.

Our clients won the following prizes at the ceremony:

Winners

Highly commended

  • Kidbrooke Village by Berkeley East Thames was highly commended in the Best Regeneration Project category
  • Victory Pier by Berkeley West London was highly commended in the Best First Time Buyer Home category
  • Streatham Hill by London Square was highly commended in the Best Large Development category
  • Star and Garter by London Square was highly commended in the Best Conversion category

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

SPRING

Spring clean your social media

Warmer temperatures and longer days mean it’s time to blow away the cobwebs. Here are our tips for getting your social media channels spick and span for a summer of success.

Digital marketing plays a vital role in supporting many of our clients’ communications objectives, making social media an integrated part of PR and our everyday lives at PHM.

To truly get the best out of social media, it’s incredibly important to understand that time, commitment and consistency is key – this will build your following and increase audience engagement. However, there’s a whole range of tools which can help with the time-costly day to day tasks and keep channels alive and thriving.

Here come our four top tips on how to do just that:

  1. Scheduling platform

If like us you manage more than one social media channel, it’s probably worth investing in a scheduling platform where you can manage multiple accounts from one, secure place. These platforms can help with optimising posts for engagement, reporting and publishing, and doing so consistently and efficiently.

  1. Canva

Canva is very user-friendly – we can safely say it’s become one of our most-used tools for creating visual, interesting content for social media. The website is home to thousands of social media graphics and layouts suited to every kind of platform, which you can design and personalise to integrate into your strategy. As social media is a place where visually led-content thrives, this is a great way to mix up how you present your message.

  1. Link shorteners

We use link-shortening services, such as Bitly, in almost everything we publish online. This not only makes the most of your content on platforms like Twitter, where you’re limited to 280 characters, but creates a slick and professional aesthetic for your posts – when links stretch over two or three lines it can look untidy and dare we say, un-clickworthy.

  1. Unsplash

We cannot stress enough how important visuals are when it comes to online content. We always make the most of sites such as Unsplash, which enable you to browse and download images for free. This really helps in implementing fresh and exciting content without becoming too repetitive in your use of imagery.

If you’d like to talk to PHM about how we can freshen up you social media channels – and take on the time commitments you can’t fit into your calendar –  call us on 01483 561119 or email info@housegroup.co.uk.

 

 

The living area of the new show home at So Resi Wokingham.

So Resi launches spacious four-bedroom show home in Wokingham

Growing families looking for a spacious new house in Wokingham, available to buy with shared ownership, should make a beeline for So Resi Wokingham where So Resi – Thames Valley Housing’s shared ownership brand – has recently opened a superb four-bedroom show home.

The show home highlights the impressive quality of these three and four-bedroom semi-detached houses, which offer exceptional value; prices for a four-bedroom house start from just £148,125 for a 25% per cent share (full market value £592,500).

Esaiyas Mollallegn, head of marketing at Thames Valley Housing, comments: “These homes set new standards for shared ownership housing in terms of design, superior specification and a great location. We’re proud to raise the bar while offering these high-quality homes at very accessible prices.”

So Resi Wokingham is part of the wider Matthews Green Farm development which enjoys an attractive semi-rural location on the outskirts of Wokingham. When complete, this new community will include onsite shops, a brand new primary school and plenty of landscaped open spaces.

The four-bedroom houses offer a generous 1389 sq ft of space and are arranged over three levels. Opening through full-height glass doors on to a private rear garden, the large open-plan living/dining/kitchen space artfully maximises space and light. The bedrooms are on the upper two floors and the master bedroom benefits from an en suite shower room, in addition to the main bathroom. Full-height windows create bright and airy spaces throughout the home.

With a more traditional layout, the three-bedroom homes have two storeys and feature a separate kitchen.

The excellent specification of the homes includes a stylish white Symphony kitchen fitted the latest appliances; high-quality ceramic floor tiles in the kitchen and bathrooms; fitted wardrobes in the master bedroom and carpets in the living areas – all included as standard. Every home has allocated parking with car ports and garages to selected properties.

So Resi Wokingham is ideally located for families; less than a mile away are The Emmbrook School, a well-regarded specialist maths and computer college for students aged 11 to 18, and the green expanses of Cantley Park with a wide choice of sports facilities, including tennis courts.

For commuters, the mainline station is 1.8 miles away; trains reach Reading in nine minutes, Guildford in 28 minutes and London Waterloo in 68 minutes. When the Elizabeth Line (Crossrail) opens at Reading station in 2019, passengers will be able to travel through central London without needing to change trains.

Currently available at So Resi Wokingham are three-bedroom houses priced at £200,000 for a 40% share (full market value £500,000) and four-bedroom houses costing £148,125 for a 25% share (full market value £592,500). A selection of two-bedroom apartments will shortly be launched.

To find out how So Resi makes it easy to buy your new shared ownership home, call 0208 607 0550 or visit www.soresi.co.uk.

 

Lent: three bad habits to give up when writing copy

Three bad habits to give up this Lent when writing copy

Today marks the beginning of Lent and rather than giving up chocolate, here at PHM we’ve decided to look at the bad habits worth banishing when writing copy, from press releases to social media posts.

Here are three ways to ensure your written content is second to none:

  1. Cut the waffle

It’s important to keep your content concise without compromising on quality. It’s tempting to provide as much information as possible, but in a time-poor day and age, journalists and followers alike are keen to get to the heart of a story quickly.

  1. Don’t be lazy

It’s easy to repeatedly churn out the same content, and although consistent messaging and brand recognition is important, it’s also vital to keep things current and fresh. Your level of engagement is more likely to increase if you tailor copy to your audience and have something new to say.

  1. An eye for errors

Checking for spelling and grammatical mistakes may seem an obvious part of writing formal copy, but this is just as important when it comes to social media which provides another opportunity to promote your brand. Colloquial language is common across platforms such as Twitter, however there is no excuse for poorly structured content; attention to detail and errorless posts make for a more credible company.

If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email info@housegroup.co.uk.

Interior of The Elm showhome at Wexham Green. Call 01753 46878

The best of town and country living as new homes go on sale at Wexham Green

Following the release of the first phase of homes, a new collection of two, three and four-bedroom houses is being released for sale at Wexham Green, a new housing development in an attractive semi-rural location close to Stoke Poges in Berkshire. Thirteen homes are now finished and the first residents have moved in, marking an exciting milestone for this flourishing neighbourhood.

A three-bedroom showhome and four-bedroom showhome are open for viewing and showcase the high quality of the homes, which start from just £385,000 for a two-bedroom house. Help to Buy makes these homes even more accessible to homebuyers who pay a five per cent deposit (£19,250) and benefit from a 20 per cent government loan, which is interest free for five years. For buyers with an existing property to sell, an Assisted Move scheme where liaison with estate agents and solicitors is handled on the homebuyers’ behalf is available and can be combined with the Help to Buy scheme.

Julie Crawford, field sales manager, comments: “Wexham Green is sited in a peaceful area with a village atmosphere, surrounded by beautiful countryside, but close to excellent amenities in nearby towns and with great transport links. All this, and the potential of this increasingly popular area, makes the homes a very attractive proposition for young professionals and families.”

The homes at Wexham Green are beautifully presented and blend traditional exterior features with comfortable high-quality interiors.

Inside, these high-specification homes are designed for comfortable, modern lifestyles with something for everyone including fully-fitted Symphony kitchens with smart integrated appliances that are practical and stylish. Each home has a rear garden and patio, and some have their own garage; typical of the attention to detail is the electric car charging point in each garage, an eco-friendly addition that is rarely found in new homes.

Day-to-day living at Wexham Green is very convenient. The homes are close to a wide choice of shops, restaurants and entertainment in Windsor, Gerrards Cross and Reading, and there are also very good facilities on the doorstep in nearby Slough centre, just a mile and a half away. For leisurely days out, there is plenty to do in the area. The historic Grade II-listed parkland of the Langley Park Estate is only 2.6 miles from Wexham Green and The Chilterns, an Area of Outstanding Natural Beauty, is just 20 miles away.

Families will appreciate the wide choice of excellent nursery, primary and secondary schools. Nearby schools rated Outstanding by Ofsted include Khalsa Primary School and Baylis Court School, for girls aged 11-18 years. St Bernard’s Catholic Grammar School also achieves excellent results. Wexham School, a designated Sports College, continues to receive a Good rating and is part of Slough Borough Council’s ambitious school places programme – a multi-million pound investment in primary and secondary school buildings.

Getting around from Wexham Green is very easy. It is close to the M4 corridor, which leads directly to Reading, Heathrow and the wider motorway network. From Slough mainline station it is just 16 minutes to Paddington and in 2019, the arrival of Crossrail 2 – the new high-frequency, high-capacity railway for London and the South East – will provide more direct routes into the capital and cut travel times. Enhanced transport links and the wider ongoing investment in the area mean that Wexham is Green is an exciting potential investment for new homebuyers.

Wexham Green, a collection of 104 two, three and four-bedroom homes, is being delivered by Slough Urban Renewal (SUR), a joint venture between Slough Borough Council and Morgan Sindall Investments. The partnership is investing in Slough to create, in addition to new housing developments, new schools, restaurants, hotels and leisure facilities.

For more information about Wexham Green, please call the marketing suite on 01753 468578.

Isabelle Gray

PHM welcomes a new press assistant to the team

We’re delighted to introduce our new press assistant, Isabelle Gray, who joined the Property House Marketing (PHM) team this month.

Izzy arrives at PHM following three years in the hospitality industry working for a boutique hotel in Cornwall, experience which has taught her how to manage high-pressure environments and a busy schedule. After time spent travelling in Australia and South East Asia, Izzy is looking forward to embracing all things Property and PR.

Her dream house would be a modern Scandinavian style house in the woods with large windows to allow plenty of natural light in to highlight the rich wooden interiors. A log burner is essential to give a real sense of ‘hygge’!

While you’re here, why not meet the rest of the PHM team.

External CGI of Trinity Walk, Woolwich by Lovell Homes

Across town with the costs down!

News hit last week that millions of rail users in the UK will see the price of regulated rail fares rise by up to 3.6% this month. With commuters said to be the worst-hit by the increase, which is the highest since January 2013, we’ve taken a look at homes ideally located near alternative modes of transport which provide more beneficial routes in to work both financially and in terms of health.

Trinity Walk by Lovell Homes is situated in Woolwich, South East London meaning you can fly to work via the Emirates Air Line, which provides a cable car link across the River Thames between the Greenwich Peninsula and the Royal Victoria Docks. This quirky mode of transport is operated by Transport for London and the duration of a single crossing is reduced to just five minutes in rush hour. Prices start at £3.50 per ticket each way, which equates to just £161 per calendar month if there is the maximum of 23 working days in the month. If you’re afraid of heights, why not take the River Bus Express, which operates from 20 piers between Putney and Woolwich. Your journey is made even easier now you can use contactless or Oyster cards to pay.

The homes at Chiswick Gate, which are available through shared ownership with Thames Valley Housing, are conveniently located to give residents access to a wide number of cycle paths in and around Chiswick. These paths provide residents with an alternative and active route in to work, and is also both economical and environmentally friendly, plus you can ride by Chiswick House and Gardens for a more scenic route.

At PHM we like to keep up with the latest goings-on, so make sure you check out our other blogs to see what we’ve been up to and for some of our top PR tips and opinions!

PHM looks back on 2017

2017: The beginning of the end?

By Lisa Flounders, Account Director, Property House Marketing

2017 could well be the year that the property market started to go into reverse – after years of rising house prices, the lack of affordable housing isn’t just affecting those who are struggling to get onto the property ladder, but also those trying to sell their homes in London and the South East as the pool of possible buyers shrinks.

But what of PR? The past 12 months have seen a real shift in the way businesses communicate. Political leaders have been taking social media matters into their own hands, taking responsibility for their own digital marketing as opposed to hiding behind a slick team of experts. Sometimes it works, as the UK election campaign is anything to go by, and sometimes (no need to mention names), the results are highly controversial. The ethics of communications have also been pushed into the spotlight this year as one of the largest and most well-know PR firms in the world found itself in the center of a scandal, perhaps casting doubt on the reputation of an industry that often exists to protect reputations.

However, the need for consistent, strong and transparent communications remains vital. Efficient and effective PR management and guidance plays a dual role – simultaneously sharing the story and considering the risks. Great PR will see your message distributed to your target audiences cautiously but confidently, ensuring that the perception of your product in the minds of your stakeholders is unshakeably positive.

Times may well be a changin’, but PR remains central to a successful communications strategy and will continue to be so, especially if the waters get choppy.

Its been a busy year, for us and for the property industry; we very much look forward to seeing what 2018 will bring but until then, Merry Christmas!

Vista, Chelsea Bridge

Plush Party Pads, ideal for entertaining this festive season

With the festive season drawing in, a time synonymous with parties and entertaining, we’ve put together a roundup of homes which all benefit from beautifully designed open-plan living spaces and a range of unique features ideal for entertaining guests.

Host with the most….

West House, South Holmwood

On the market for £2.95m with Grantley

West House is a five bedroom, 5000 sq. ft. home in the secluded Surrey Hills location of South Holmwood, near Dorking. Featuring sublime proportions, this light and airy property was made for entertaining. The kitchen, dining room, drawing room, family room and entrance hall all have underfloor heating, floor to ceiling windows and large terraces, making this home the ideal party pad, plus the separate kitchenette can be used for catering dinner parties. The seller is also willing to pay the stamp duty, saving the buyer thousands.

Shere View House, Shere

On the market for £2.25m with Grantley

This five-bedroom, three-bathroom family home in Shere, Surrey (where classic Christmas film, The Holiday, was filmed) is set within a 0.9 acre plot with stunning views over the adjoining farmland and surrounding hills. Internally, the home comprises a vaulted entrance hall, drawing room, dining room, family room and study- so there’s plenty of room for entertaining guests. The drawing room boasts a cosy energy efficient wood burner which releases heat slowly through its cast iron shell, providing the perfect retreat at the end of the night. Externally, Shere View House benefits from a private gravelled driveway with space for eight cars, a detached ancillary accommodation with mezzanine level, kitchenette and bathroom as well as a detached heritage barn style garage, car port and garden/machinery store with a beautifully landscaped front garden.

Vista, Chelsea Bridge 

Prices for a one-bedroom apartment start from £895,000 and two-bedroom apartments from £1,220,000, developed by Berkeley Homes

Stylish and modern, Vista combines remarkable architecture, cosmopolitan homes and an irresistible London location – close to both the river and the greenery of Battersea Park. All of the apartments deliver private outside space in the form of a glass-fronted balcony, wraparound terrace or winter garden; with many offering beautiful views across Battersea Park or the iconic power station, a perfect backdrop to an evening of entertaining. Residents can burn off those extra calories after a night or two of indulgence in the luxury leisure suite which features a vitality pool, state-of-the-art gym and sauna.

 

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

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