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How has PR evolved over the last five decades?

By Katherine Gallacher, Senior Account Executive

2019 marks the 50th anniversary of the Public Relations and Communications Association (PRCA), so we’ve taken a look at how PR – our favourite topic, matched only by property – has evolved over the last five decades.

In its earliest form, PR was all about the press release. But, with today’s digital transformation, agencies must find new ways to establish communication with organic and direct reach. Gone are the days where newspaper boys yell, “Extra! Extra! Read all about it!” – Now, PR practitioners focus a large majority of their time on content creation.

Having said that, the key components of information, persuasion, and trust-building remain intact, and we believe they will continue to do so.

So, what has had the biggest impact on PR since the launch of PRCA in 1969?

  1. Going Digital: The rise of social media

Sharing news and fostering engagement has never been easier. The rise of digital platforms has shortened the life span of news stories, pushing journalists to turn around stories more quickly and in turn forcing us PRs to keep up.

  1. PR measurement tools

Getting mentioned in the national media a decade ago was great (and being honest it’s still pretty fabulous), but there’s not really a way to track what impact it has on consumers. Fast forward 50 years and coverage on online platforms have made tracking engagement a lot more accessible.

Traditional “ad value equivalency” measurements are being replaced by outcome measurements such as website traffic, leads, reputation, search rankings and social engagement. And while measuring traditional press coverage remains an art rather than a science, these digital platforms enable us to see who has been exposed to your content, how they have engaged with that content and the actions taken as a result.

  1. Complex and changing roles of PR professionals

PR has changed dramatically through the ages and will continue to do so. As the industry continues to evolve, the role of PR professionals will change with it. Those working in PR need to specialise and show expertise in areas that may have previously fallen outside of the traditional remit of PR.

This means that PR is no longer just about working around journalist’s deadlines, but takes into account blogs and influencers’ content that have a huge social reach across various network platforms.

If you’re thinking of revamping your current PR strategy, get in touch with the PHM team on 01483 561119 or email katherine@housegroup.co.uk

Exceptional opportunity for custom builders

Shortly to be released: six large building plots in sought after rural West Chiltington

Anyone who has ever wanted to have a new home built especially for them should take a look at Threals Lane where detailed planning permission has been granted for a collection of six bespoke custom build homes – ranging in size from 3,000 sq. ft. to 6,000 sq. ft. – in a countryside location close to the conservation area in Old West Chiltington Village, West Sussex.

The development is one of the first custom-build projects in the south of England to be offered exclusively to individual plot buyers wanting to commission the design and build of their new home. The scheme is due to launch this year and interested buyers can register now.

Sales of the six plots on the 5.43 acre site is being managed by specialist custom build property consultant Fidẽlitãs; all the homes will be designed and built with traditional, handmade oak framed construction by award winning Border Oak Design & Construction. It provides the perfect – but rare – opportunity for those interested in creating a made-to-order character-filled family home, but who require the guidance and design expertise of custom build professionals.

The Great Oak House for instance, is an exceptional six-bedroom home in the traditional Arts & Crafts style offering great character and featuring exposed oak beams, an inglenook brick fireplace, vaulted ceilings and open galleries. Spanning 5,858 sq ft, it includes an impressive double height entrance hall with a galleried landing. On the ground floor there is a large living room, study, cinema room, dining room, games room and kitchen/breakfast room with adjoining pantry and utility room. There is also a gym and garden room with French doors leading out to the garden. On the first floor, there are five double bedrooms and four bathrooms, which includes a grand master bedroom suite with adjoining dressing room.

While the external design of The Great Oak House, as well as the five other Arts and Crafts styled homes, has been agreed as part of the detailed planning permission, the buyer of each home has complete creative freedom of choice in terms of the internal specification of all fixtures and fittings.

The secluded plots at Threals Lane range in size from 0.38 – 0.91 acres with guide prices anticipated to range from £650,000 to over £1 million. Buyers wishing to register their interest should contact Alan Thompson at Fidẽlitãs on 01403 700421/07836 626077 or plotmaster@custombuildingplots.com.

If you’re looking to maximize coverage for your homes in press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

PHM sets a new record for its Christmas Box Collection

Christmas is on its way! Mulled wine, mince pies and twinkling winter lights; the welcoming signs of the festive season are all around us.

And, for PHM, the beginning of the Christmas period is also the time for one of our favourite office traditions – the Rotary Gift Box Collection. Every year, colleagues, family and friends busy themselves filling shoeboxes with toys, games and books, as well as clothes, household items and toiletries. These boxes are then delivered to children, families and old folk in Eastern Europe, along with thousands of others packed by generous schools and organisations across the UK, where they provide a package of Christmas cheer to those who need it most.

This year has been our best yet; we managed to fill 58 boxes, a whopping 18 more than last year!

Since the scheme launched in 1994, the Rotary has distributed over one million boxes to people internationally. It also runs all year round, so if you’d like to order your own boxes, head to the Rotary website: www.rotaryshoebox.org/order-boxes/.

Property House Marketing Awards

The best year on record: 1 in 4 of PHM’s entries scoop a Gold award in 2018

PHM is delighted to congratulate its clients for an extremely successful day at the What House? Awards 2018, where the entries we prepared on their behalf scooped 12 of the 66 awards, including 7 of the 20 Golds.

The prestigious ceremony, known as the Oscars of the housebuilding industry, took place at the Grosvenor House Hotel on Friday 16th November and saw the best new homes and developments across the UK awarded in 20 categories.

Among PHM’s clients, the winners were:

Anthology: Hoxton Press

Best Exterior Design

Gold

Berkeley East Thames: Kidbrooke Village (Urban House)

Best Sustainable Development

 Silver

Berkeley East Thames: Kidbrooke Village

 Best Regeneration Scheme

 Silver

Broadway Living: Copley Hanwell W7

 Best Starter Home Scheme

 Gold

London Square: Star and Garter (East Wing)

 Best Luxury House

 Gold

London Square: Star and Garter

 Best Luxury Development

 Gold

London Square: Star and Garter (East Wing)

 Best Interior Design

 Gold

London Square: Streatham Hill

 Best Apartment Scheme

 Gold

London Square: Streatham Hill

Best Mixed Use Development

 Gold

London Square: Streatham Hill

 Best Development

 Bronze

McCarthy & Stone: Parkland Place

Best Retirement Development

 Bronze

Vanderbilt Homes

 Best Small Housebuilder

 Bronze

2018 has officially been the best year on record for PHM’s award entries, with our clients scooping top accolades in every major housebuilding competition in the industry.

72% of all PHM entries in 2018 were shortlisted. Nearly 1 in 4 (23%) of the entries we’ve prepared this year on behalf of our clients have been awarded the Gold or top prize and more than 1 in 3 (36%) have won an accolade in their category.

If you’d like to discuss how a strategic awards programme in 2019 can support your marketing objectives, get in touch with the team on info@housegroup.co.uk or 01483 561119.

 

Exclusive four-bedroom house, The Hollyhock, launches at Wexham Green

A superb new four-bedroom detached house, The Hollyhock, has launched at Wexham Green in Berkshire. This exclusive family home is the only one of its type and buyers wanting to review its layout and spaciousness will be able to visit the view home when it opens on 20th October.

The two-storey home provides a generous 1,559 sq ft of flexible space; a large open-plan kitchen/diner flows through to a garden room, creating a wonderful space for entertaining and relaxing, while a separate living room provides a haven away from the hubbub of family life. All the living areas open on to the garden and patio to maximise enjoyment of the outdoors in warmer weather.

There are three double bedrooms and the fourth smaller bedroom could equally be used as a study, playroom or snug, depending on the family’s needs. The elegant master bedroom features an en suite shower room, large dressing area and fitted wardrobes.

In addition, there are two parking spaces on the drive and an integrated garage which has an electric car charging point, an eco-friendly feature that is rarely found in new homes.

Wexham Green is situated on the fringes of Wexham and Stoke Poges villages, adjacent to the green belt and an Area of Outstanding Natural Beauty. It’s within easy reach of the excellent amenities in Slough and is less than a mile from Slough station, which has fast connections to London in as little as 21 minutes.

The Hollyhock is priced at £700,000 and will soon be ready to move into, which means that families can settle in well before the end of the year.

For more information or to book a viewing, please call the Wexham Green marketing suite on 01753 468578.

 

 

So Resi Sutton

Homes in desirable South West London are made affordable with shared ownership

If you think that buying a high-quality new home in Sutton, South West London, is unaffordable, So Resi Sutton may change your mind. This collection of one, two and three-bedroom apartments is part of the landmark development Sutton Point, and you could buy a 25% share in a one-bedroom home for as little as £73,750 (full market value £295,000) with a ten per cent deposit of just £7,375.

Through shared ownership, homebuyers pay straightforward monthly payments, which combine the mortgage on the share they have purchased and a payment to So Resi on the rest. They also pay a service charge.

The homes at So Resi Sutton are in the West Tower of Sutton Point, an exciting £90m mixed-use development by CNM Estates. Due for completion later this year, Sutton Point will include shops, restaurants, a health and fitness centre and children’s play area.

Inside the homes, the contemporary open-plan living/dining space is light and airy with full height windows; the area opens out onto a balcony. The excellent specification includes an elegant white Symphony Manhattan kitchen fitted with the latest appliances, including ceramic floor tiles in the kitchen and bathroom, fitted wardrobes in the master bedroom as well as underfloor heating throughout.

On selected homes, allocated parking spaces are located in the underground car park and a cycle store is also provided.

Commuting could not be easier from Sutton Station, which is just a couple of minutes’ walk away. Trains to London Victoria take as little as 25 minutes and direct trains reach Gatwick in around 45 minutes.

The High Street, full of restaurants and shops, is just a few minutes’ walk from So Resi Sutton. Also nearby is a number of green open spaces and outstanding schools, including grammars, which rank among the highest performing schools in the UK.

For more information call 0208 607 0550 or visit www.soresi.co.uk.

External CGI of Trinity Walk, Woolwich by Lovell Homes

Across town with the costs down!

News hit last week that millions of rail users in the UK will see the price of regulated rail fares rise by up to 3.6% this month. With commuters said to be the worst-hit by the increase, which is the highest since January 2013, we’ve taken a look at homes ideally located near alternative modes of transport which provide more beneficial routes in to work both financially and in terms of health.

Trinity Walk by Lovell Homes is situated in Woolwich, South East London meaning you can fly to work via the Emirates Air Line, which provides a cable car link across the River Thames between the Greenwich Peninsula and the Royal Victoria Docks. This quirky mode of transport is operated by Transport for London and the duration of a single crossing is reduced to just five minutes in rush hour. Prices start at £3.50 per ticket each way, which equates to just £161 per calendar month if there is the maximum of 23 working days in the month. If you’re afraid of heights, why not take the River Bus Express, which operates from 20 piers between Putney and Woolwich. Your journey is made even easier now you can use contactless or Oyster cards to pay.

The homes at Chiswick Gate, which are available through shared ownership with Thames Valley Housing, are conveniently located to give residents access to a wide number of cycle paths in and around Chiswick. These paths provide residents with an alternative and active route in to work, and is also both economical and environmentally friendly, plus you can ride by Chiswick House and Gardens for a more scenic route.

At PHM we like to keep up with the latest goings-on, so make sure you check out our other blogs to see what we’ve been up to and for some of our top PR tips and opinions!

Berkeley win Building Awards

Berkeley Group wins Housebuilder of the Year at the Building Awards 2017

It was a successful evening at the Building Awards on Thursday 7 November, as it saw our client Berkeley Group win the prestigious Housebuilder of the Year award, which we prepared earlier this year.

A highly anticipated date in the property calendar, The Building Awards are the industry’s longest running recognition of excellence, and allow companies across all aspects of building to have their achievements held up as an example to the sector. As always, it was a great night hosted by Building magazine.

We’re also looking forward to attending the WhatHouse? Awards later this month, where we’ll be excitedly awaiting the results for the 21 entries we prepared on behalf of our clients this year.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our blog, ‘Three reasons why awards are a valuable addition to your marketing strategy’, to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud, and would like to find out more about our awards writing and design service, call the PHM team now on 01483 561119.

Award

Award

A home on the Downs

New on Property House Marketing’s books this month is this bespoke six-bedroom, four-storey house in Guildford, comprising over 6500 sq. ft., and benefitting from an enviable elevated position just a few yards from the North Downs in Surrey.

Alongside its picturesque views across the Downs and convenient location – just a 21-minute walk to Guildford train station – the sense of space at Northdowns Heights is what sets it apart from the rest. The home’s expansive living areas are designed not just for family living but for entertaining on a large scale too, with floor-to-ceiling glazing opening onto the rear terrace and extending this space in warmer weather.

The hub of the house is undoubtedly the sitting, dining and kitchen space, where each area is clearly defined and the dining and sitting rooms afford extensive views to the front and over the rear garden respectively. From the dining area, doors also open onto a large terrace from which the fabulous view over the Surrey Hills can be enjoyed over a morning coffee. There is also a formal dining room and study.

The leisure and entertaining space doesn’t stop there; on the lower ground floor there is a large gym and shower room as well as a media room that includes a fun bar area.

Externally, the expertise of award-winning landscape architect Kevin Murphy is clearly evident; his imaginative yet intuitive design of the rear garden uses a multi-layer approach, making the most of the space by creating distinctive, separate areas and providing a stunning backdrop for the home.

Northdowns Heights is on the market for £3.5m. For more information, or to arrange an appointment to view the property, please contact Hill Clements (01483 300300) or email info@hillclements.com.

Meet Louise, PHM’s newest team member!

We’re delighted to introduce our new Account Executive, Louise Jarvis, who joined the Property House Marketing team in October.
Louise graduated from the University of Surrey this year with a degree in English Literature. Having worked in marketing and events throughout her time at university, she is already experienced in promoting people and products.
Louise has a keen interest in property, and her passion for writing means she already shares PHM’s ethos – doesn’t hurt either that she knows where to put an apostrophe!
Louise describes her dream home as “an old barn conversion in the heart of Surrey’s countryside, with a mixture of modern and rustic furnishings. If it’s got bundles of character and a big garden with a comfy bench where I can drink a cup of tea and read my favourite book, I’m sold.”
To learn more about the rest of our team visit our bio page, and, while you’re on our website, check out our blogs to find out what we’ve been up to.