National Storytelling Week: How to craft the best PR stories

If you’re a PR pro, perhaps you’re wondering what relevancy National Storytelling Week bears to the PR industry? How exactly does your daily routine of press releases, pitches and feature brainstorming relate to celebrating the art of a good story? Well, you may have just answered your own question!

Public Relations is all about good storytelling. Whether it’s gaining coverage for a press release, drafting a knock-out pitch, or building a stellar reputation for your brand, success in PR comes from creating narrative that is engaging; it’s about showing why your story simply has to be told.

So, to celebrate National Storytelling Week, here are three top storytelling tips sure to make your PR content a real page-turner:

 

Use your imagination

A key skill in PR is thinking outside the box. By this, we mean using varied and, sometimes, unconventional resources to give your narrative the edge. For example, if we’re pitching properties close to natural green spaces, simply stating how close the local park is won’t engage our reader. Instead, we get creative: Have you heard? Amazing new research has shown that people who live close to green spaces are five times more likely to show signs of strong mental wellbeing, and if you want to be nearer to nature, we’ve got the very home for you. Just like that, we’re able to frame our property within a narrative that is relevant and engaging, latching it onto a newsworthy angle.

 

Know your reader

To be a good storyteller, it’s crucial to know your audience. Great authors know who reads their stories and, crucially, why they read them; what is it about their tales that readers can’t get enough of? Likewise, in PR, staying clued up on your press contacts is essential. No two journalists are the same; some prefer a pitch filled with insightful stats and figures, whilst others prefer an emotive case study to resonate with people. Some will only consider well-established angles whilst others look for an alternative perspective on conventional wisdom. Investing time into your press liaison gives you precious insight into the journalists reading your stories. This means that you’ll know exactly how to tailor a pitch to suit their interests, giving them the story they want to read, every time.

 

Write with flair

A good writer is a good reader. So, whether it’s a corporate press release or an informal blog, if you want to create great PR stories, read as much, and as widely, as you can. Read the classics, read history books, read poetry, read cutting-edge journalism. Pay attention to different writing styles and focus on how each one manages to draw you in. Never underestimate the ways that your favourite book can help you in your professional writing. Your press release may not describe adventures in a mythical kingdom, or an epic battle of five armies, but writing with the same flair and excitement as if they did will ensure that your pitches stand out from the crowd.

So Resi Totteridge

The best of both worlds: So Resi Totteridge offers urban village living and excellent city connections

Combining journey times of just 25 minutes to King’s Cross St Pancras with the allure of urban village living, So Resi Totteridge really does offer the best of both worlds. The development is a brand new collection of stylish one, two and three-bedroom apartments, launching on 25th January and available to purchase through shared ownership – a dream come true for homebuyers looking for affordability in this sought-after North London location.

Prices start at just £103,750 for a 25 per cent share of a one-bedroom apartment (full price £415,000), requiring a five per cent deposit of just £5,187.50. Buyers then simply take out a mortgage to cover their share and pay So Resi a monthly payment on the share they do not own.

The homes are ideally located on Totteridge’s vibrant high street and are thoughtfully designed for contemporary and convenient living. The bright open-plan living/dining area is perfect for both relaxing and entertaining, whilst the fully-fitted kitchen comes complete with modern, integrated appliances. The two and three-bedroom apartments all benefit from an en-suite shower room to the master bedroom.

The development boasts landscaped courtyards for residents to enjoy and many of the homes benefit from a private balcony or patio, providing additional outdoor space. A cycle store is available to all residents and allocated parking spaces are provided on selected homes. Residents also benefit from a concierge service, a service not often available with shared ownership apartments.

Commuting to Central London couldn’t be easier from Totteridge and Whetstone tube station, which is just 450m from the development; journey times to King’s Cross St Pancras take as little as 25 minutes, while services reach Camden Town in 20 minutes and Bank in 33 minutes.

For more information, please call the So Resi sales team on 0208 607 0550, or visit www.soresi.co.uk

Exceptional opportunity for custom builders

Shortly to be released: six large building plots in sought after rural West Chiltington

Anyone who has ever wanted to have a new home built especially for them should take a look at Threals Lane where detailed planning permission has been granted for a collection of six bespoke custom build homes – ranging in size from 3,000 sq. ft. to 6,000 sq. ft. – in a countryside location close to the conservation area in Old West Chiltington Village, West Sussex.

The development is one of the first custom-build projects in the south of England to be offered exclusively to individual plot buyers wanting to commission the design and build of their new home. The scheme is due to launch this year and interested buyers can register now.

Sales of the six plots on the 5.43 acre site is being managed by specialist custom build property consultant Fidẽlitãs; all the homes will be designed and built with traditional, handmade oak framed construction by award winning Border Oak Design & Construction. It provides the perfect – but rare – opportunity for those interested in creating a made-to-order character-filled family home, but who require the guidance and design expertise of custom build professionals.

The Great Oak House for instance, is an exceptional six-bedroom home in the traditional Arts & Crafts style offering great character and featuring exposed oak beams, an inglenook brick fireplace, vaulted ceilings and open galleries. Spanning 5,858 sq ft, it includes an impressive double height entrance hall with a galleried landing. On the ground floor there is a large living room, study, cinema room, dining room, games room and kitchen/breakfast room with adjoining pantry and utility room. There is also a gym and garden room with French doors leading out to the garden. On the first floor, there are five double bedrooms and four bathrooms, which includes a grand master bedroom suite with adjoining dressing room.

While the external design of The Great Oak House, as well as the five other Arts and Crafts styled homes, has been agreed as part of the detailed planning permission, the buyer of each home has complete creative freedom of choice in terms of the internal specification of all fixtures and fittings.

The secluded plots at Threals Lane range in size from 0.38 – 0.91 acres with guide prices anticipated to range from £650,000 to over £1 million. Buyers wishing to register their interest should contact Alan Thompson at Fidẽlitãs on 01403 700421/07836 626077 or plotmaster@custombuildingplots.com.

If you’re looking to maximize coverage for your homes in press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

Season’s Greetings from So Resi: £5,000 towards legal fees, 6 months service charge or moving costs when you reserve a So Resi home before Christmas!

‘Tis the season for giving, and hopeful homebuyers will be glad to hear that So Resi is truly getting into the festive spirit by offering a gift of up to £5,000 towards moving costs, legal fees or service charges to anyone who reserves a new So Resi apartment or house before Christmas. By providing a gift that buyers will be truly glad to receive, So Resi can help even more people start their new year as homeowners.

For those wanting to make the most of this festive offer, So Resi has an exciting collection of modern homes across Surrey and the surrounding areas:

Located in the heart of Addlestone, So Resi Bleriot Gate comprises contemporary one and two-bedroom apartments. Every home benefits from a balcony or terrace, allocated parking and access to a secure cycle store. From Addlestone station, trains reach Woking in 36 minutes, Guildford in 53 minutes and London Waterloo in 44 minutes. Prices start from £63,750 for a 25 per cent share of a one-bedroom apartment (full price £255,000), with a five per cent deposit of £3,187.50 required.

Nearby, at So Resi Addlestone, just a few two-bedroom apartments remain. Prices start at £144,000 for a 40 per cent share (full price £360,000), with a 10 per cent deposit of £14,400 required.

So Resi Hook is a collection of stylish one and two-bedroom apartments, designed to a high specification with an open-plan living area. The development is just over 300 metres from Hook station, where journeys to London Waterloo take just over an hour. Prices start from £56,375 for a 25 per cent share of a one-bedroom apartment (full price £225,500), with a ten per cent deposit of £5,637.50 required.

So Resi Farnborough comprises one and two-bedroom apartments, located just over a mile from Farnborough’s centre. Every home features a sleek, open-plan layout in the living and kitchen area. Perfect for commuters, the development is two miles from Farnborough Main station where journeys into London take from 40 minutes. Prices start from £96,000 for a 40 per cent share of a one-bedroom apartment (full price £240,000), with a 10 per cent deposit of £9,600 required.

Other homes qualify for this offer, for Ts&Cs see here.

PHM sets a new record for its Christmas Box Collection

Christmas is on its way! Mulled wine, mince pies and twinkling winter lights; the welcoming signs of the festive season are all around us.

And, for PHM, the beginning of the Christmas period is also the time for one of our favourite office traditions – the Rotary Gift Box Collection. Every year, colleagues, family and friends busy themselves filling shoeboxes with toys, games and books, as well as clothes, household items and toiletries. These boxes are then delivered to children, families and old folk in Eastern Europe, along with thousands of others packed by generous schools and organisations across the UK, where they provide a package of Christmas cheer to those who need it most.

This year has been our best yet; we managed to fill 58 boxes, a whopping 18 more than last year!

Since the scheme launched in 1994, the Rotary has distributed over one million boxes to people internationally. It also runs all year round, so if you’d like to order your own boxes, head to the Rotary website: www.rotaryshoebox.org/order-boxes/.

PHM’s clients make fireworks at the RICS awards

While 5th November is officially fireworks night, celebrations began early for PHM when our client, Berkeley, lit up the evening at the RICS Awards 2018.

The awards ceremony took place on 2nd November at The Brewery in East London and celebrated inspirational initiatives in real estate, construction and infrastructure.

We were delighted to see Berkeley receive first prize in the Best Regeneration category for Woodberry Down. This exciting development in Hackney, North London, is one of the capital’s largest regeneration projects, providing place-shaping, social and economic change on an inspiring scale.

If that wasn’t enough, the site was also awarded the prestigious title of Project of the Year – the grand finale for an already unforgettable night.

Awards are a powerful marketing tool, allowing your company to demonstrate third-party endorsement from a reputed body of industry experts. If you’d like to know more, check out our blog on just how effective a tailor-made awards entry can be within your wider marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

Ready, Set, Bake!

As we head into the final week of The Great British Bake Off, where the finalists will be battling for the prestigious winner’s trophy on 30th October, we thought it’d be a nice treat to share some fabulous kitchens that definitely rise to the (baking) occasion.

Our first pick is West House in South Holmwood which provides 5,000 sq. ft. of luxury living. The kitchen is seriously impressive. Cleverly designed, it offers an uninterrupted view of the landscaped garden and features white quartz stone work surfaces and a breakfast bar as well as two double ovens, and a large fridge freezer providing an abundance of space for baking your favourites. You can even chill your wine in the dual wine coolers while you prep.

High Barn occupies an elevated position in Effingham with spectacular panoramic views of London’s skyline. The kitchen is located in the main residence, a converted oak-framed period barn, and boasts immense character with stone floors and exposed brick and flint walls. The kitchen and breakfast room spans 45 feet giving plenty of space for entertaining while baking treats.

Alfold Cross is a gorgeous Victorian family home arranged over three floors and set in 1.35 acres. The kitchen features vaulted ceilings which reinforce the enviable sense of space and flood the room with light; there is even a butler’s pantry which provides an ideal area to add the finishing touches to your baked goods before serving to your family or guests.

May the best baker win!

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

PHM celebrates back-to-back wins for its clients

What a week it’s been! Over the last few days, we’ve attended two national awards ceremonies and were thrilled to see our clients scoop top prizes at both.

We attended the Estates Gazette Awards on 19th September, an annual competition to recognise the crème de la crème of the real estate industry. Our highlight of the night was celebrating with Berkeley Group, which took the accolade for Residential Company of the Year following our submission earlier in the year.

The winning streak continued the following day at the British Homes Awards, which is organised in association with The Sunday Times to celebrate exceptional home design. Our clients scooped the following prizes:

  • Berkeley East Thames came out top in the Best Placemaking category for its work at Kidbrooke Village
  • Fitzroy Gate by St James received the prize in the Best Garden/Landscaping Design category
  • London Square’s development, The Star and Garter (East Wing), was awarded a High Commendation for Best Interior Design: Individual Home (more than £500,000).

Awards are a powerful marketing tool, allowing your company to demonstrate third-party endorsement from a reputed body of industry experts. If you’d like to know more, check out our blog on just how effective a tailor-made awards entry can be within your wider marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

 

 

PHM welcomes a new member

Property House Marketing has a new recruit. This month, we welcomed a new account executive, Jack Nicole, to our team of PR professionals.

Having first arrived at PHM as an intern last year, Jack impressed the team and our clients with his creative ideas, excellent writing skills and can-do attitude.

Jack graduated from the University of Manchester in 2018 with a degree in Spanish, Portuguese and Latin American Studies, before joining PHM full time. He first became interested in PR during a year abroad in Mexico City, during a stint working with a production company. Much of his time was spent creating and pitching original, imaginative story ideas, a skill that he has brought to his new role.

Jack is looking forward to expanding his knowledge of the property industry and working across PHM’s PR and social media services.

 

While you’re here, why not meet the rest of the PHM team and find out how we can help with your PR needs.

So Resi Sutton

Homes in desirable South West London are made affordable with shared ownership

If you think that buying a high-quality new home in Sutton, South West London, is unaffordable, So Resi Sutton may change your mind. This collection of one, two and three-bedroom apartments is part of the landmark development Sutton Point, and you could buy a 25% share in a one-bedroom home for as little as £73,750 (full market value £295,000) with a ten per cent deposit of just £7,375.

Through shared ownership, homebuyers pay straightforward monthly payments, which combine the mortgage on the share they have purchased and a payment to So Resi on the rest. They also pay a service charge.

The homes at So Resi Sutton are in the West Tower of Sutton Point, an exciting £90m mixed-use development by CNM Estates. Due for completion later this year, Sutton Point will include shops, restaurants, a health and fitness centre and children’s play area.

Inside the homes, the contemporary open-plan living/dining space is light and airy with full height windows; the area opens out onto a balcony. The excellent specification includes an elegant white Symphony Manhattan kitchen fitted with the latest appliances, including ceramic floor tiles in the kitchen and bathroom, fitted wardrobes in the master bedroom as well as underfloor heating throughout.

On selected homes, allocated parking spaces are located in the underground car park and a cycle store is also provided.

Commuting could not be easier from Sutton Station, which is just a couple of minutes’ walk away. Trains to London Victoria take as little as 25 minutes and direct trains reach Gatwick in around 45 minutes.

The High Street, full of restaurants and shops, is just a few minutes’ walk from So Resi Sutton. Also nearby is a number of green open spaces and outstanding schools, including grammars, which rank among the highest performing schools in the UK.

For more information call 0208 607 0550 or visit www.soresi.co.uk.