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PHM welcomes two new team members

Spring is a busy time of year for us here at PHM, as awards season continues and we look ahead to a new financial year (and all the new development launches that come with it). We’re therefore especially pleased to welcome new recruits Angela Williams and Katherine Gallacher to the team.

Katherine Gallacher, Senior Account Executive

Katherine joins the PHM team with a variety of communications disciplines under her belt. In her previous role, she coordinated the communications output for an international and European trade network; this varied and busy role has prepared her well for life at a fast-paced agency and means she keeps a cool, calm head under pressure. She has a master’s degree in Public Relations and a bachelor’s degree in Marketing with Advertising Management, and in her spare time runs her own blog. Kat says, “Coming from a corporate background, I’m excited to have joined a fast-paced, dynamic company and I’m loving learning so much about the property sector and seeing some fabulous homes.”

Angela Williams, Office Manager

Angela has joined PHM as Office Manager, after a varied twenty-year career in financial services where she held roles in retail banking, mortgage consultancy and compliance. Angela’s experience puts her in strong stead to manage and oversee the logistical, administrative and operational requirements of PHM, supporting the client services team and taking the business from strength to strength.

While you’re here, why not meet the rest of the PHM team and find out how we can help with your PR needs.

Four bad habits to give up this Lent when writing copy

Today marks the beginning of Lent and rather than giving up the office biscuits, here at PHM we’ve decided to revisit the bad habits worth banishing when writing copy, from press releases to social media posts.

Here are four key, timeless ingredients which will ensure your written content is second to none:

  1. Cut the waffle

The goal is to keep your content concise without compromising on quality. It’s tempting to provide as much information as possible, but in a time-poor day and age, journalists and consumers alike are keen to get to the heart of a story quickly.

  1. Don’t be lazy

It’s easy and time-efficient to repeatedly churn out the same content, and while consistent messaging and brand recognition is vital, it’s also important to keep things relevant and fresh. Your level of engagement is more likely to increase if you tailor copy to your audience and have something new to say.

  1. An eye for errors

Checking for spelling and grammatical mistakes may seem an obvious part of writing formal copy, but this is just as important when it comes to social media. Colloquial language is common across platforms such as Twitter, however there is no excuse for poorly structured content; attention to detail and errorless posts make for a more credible company. Make sure your posts are scroll-stopping for the right reasons.

  1. Don’t play it safe

There’s a vast sea of content out there and if you want to stay afloat, or better still, create the waves, you can’t just play it safe; safe doesn’t stand out. Experiment and, for want of a better phrase, think outside the box. Ask yourself ‘What’s going to make people sit up and pay attention to what we have to say?’

If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email info@housegroup.co.uk.

Moving home is a genius idea

Best known for his role in breaking the Enigma code during World War II, Alan Turing was a computing pioneer who helped shape the digital age we know today in laying the foundations of computer science. Most recently, he was crowned the most influential figure of the 20th Century.

He lived in Ennismore Avenue, Guildford as a boy, where his family would go for long walks in Stoke Park and on the North Downs. During his childhood, Alan Turing developed an interest in astronomy and from his Guildford home, spent hours looking up at the night sky and stargazing.

In honour of the former Surrey resident’s love of astronomy, we’ve pulled together a few of the stunning properties which have the perfect outdoor space for camping out and studying the night sky yourself.

Bankside

On the market for £1,375,000

How many homes do you know that have a zip line from the terrace that accesses a tree house in your garden? And, what better hideaway for watching the night sky!  This charming detached family home, featuring four bedrooms and stunning landscaped private gardens, is set within Peaslake village on the outskirts of Guildford. The gardens are truly impressive and cleverly landscaped over several levels and a visual treat due to the array of colour.

Barnfield

On the market for £5,000,000

Located on Alfold Road, Dunsfold, Barnfield is one of Surrey’s most attractive private estates comprising 50 acres with a country house, two secondary cottages and outbuildings. A magnificent kitchen/breakfast room with family sitting area is the heart of the house, opening out onto the beautiful gardens and woodland which surround the property making it the perfect setting to relax under the night sky.

Lansdowne

On the market for £1,950,000

This six bedroom family home set within charming town of Haslemere. It has been superbly extended and renovated to offer substantial and luxurious accommodation. The gardens have been beautifully landscaped to offer a large full-width rear terrace for alfresco entertaining. The summerhouse at the rear of the garden could be used as an office or games room.

For more information about any of these homes contact The Grantley Group on 01483 407620.

If you’re a property developer or an estate agent looking to maximise coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help

Open the door to more coverage with Property House Marketing

At PHM, we work hard to ensure the majority of our time is spent doing the practical things – advising and guiding our clients, creating high-impact stories and most importantly, securing high-quality coverage in places where our target audiences will see it and act upon it.

Whether landing the sought-after front cover of The Times’ weekly property supplement (a striking image of the grand front door at The Villas by Berkeley was featured at the beginning of February) or placing a first-time buyer case study in the Metro (a full page piece regarding one of So Resi’s happy shared ownership customers), we understand where our clients need their product to be seen and spend our time making this happen in the most efficient, impactful way possible.

A varied approach to media relations is, and will continue to be, the most effective way to share your message. So beyond a press release, how can you ensure your content reaches its target? We’ve revisited some top PHM tips

  1. The feature pitch

The press release should exist to share news, not story angles, and will land in a journalist’s inbox with plenty of other press releases vying for attention. If you have a good idea for a story that provides context to your content, send a simple email instead. A couple of paragraphs and a clear, direct explanation makes for easy and quick reading for a busy journalist.

  1. Twitter

If Facebook talks to community and LinkedIn talks to business, then Twitter talks to everyone. Twitter provides an instant link between journalists and those of us looking to feed in content, against a backdrop of breaking news – ideal for finding those all-important hooks – and urgent media requests issued 20 minutes before a deadline.

  1. Phone

Email is a great tool for ensuring accuracy and creating a paper trail, and evidence suggests that any communication that avoids spoken dialogue seems to be the method of choice for millennials. Breaking with this trend, we’re big fans of the humble telephone – a verbal, instantaneous conversation means that you’re not only able to convey information effectively, but have a better insight into what journalists are looking for. No square pegs/round holes.

If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email info@housegroup.co.uk.

National Storytelling Week: How to craft the best PR stories

If you’re a PR pro, perhaps you’re wondering what relevancy National Storytelling Week bears to the PR industry? How exactly does your daily routine of press releases, pitches and feature brainstorming relate to celebrating the art of a good story? Well, you may have just answered your own question!

Public Relations is all about good storytelling. Whether it’s gaining coverage for a press release, drafting a knock-out pitch, or building a stellar reputation for your brand, success in PR comes from creating narrative that is engaging; it’s about showing why your story simply has to be told.

So, to celebrate National Storytelling Week, here are three top storytelling tips sure to make your PR content a real page-turner:

 

Use your imagination

A key skill in PR is thinking outside the box. By this, we mean using varied and, sometimes, unconventional resources to give your narrative the edge. For example, if we’re pitching properties close to natural green spaces, simply stating how close the local park is won’t engage our reader. Instead, we get creative: Have you heard? Amazing new research has shown that people who live close to green spaces are five times more likely to show signs of strong mental wellbeing, and if you want to be nearer to nature, we’ve got the very home for you. Just like that, we’re able to frame our property within a narrative that is relevant and engaging, latching it onto a newsworthy angle.

 

Know your reader

To be a good storyteller, it’s crucial to know your audience. Great authors know who reads their stories and, crucially, why they read them; what is it about their tales that readers can’t get enough of? Likewise, in PR, staying clued up on your press contacts is essential. No two journalists are the same; some prefer a pitch filled with insightful stats and figures, whilst others prefer an emotive case study to resonate with people. Some will only consider well-established angles whilst others look for an alternative perspective on conventional wisdom. Investing time into your press liaison gives you precious insight into the journalists reading your stories. This means that you’ll know exactly how to tailor a pitch to suit their interests, giving them the story they want to read, every time.

 

Write with flair

A good writer is a good reader. So, whether it’s a corporate press release or an informal blog, if you want to create great PR stories, read as much, and as widely, as you can. Read the classics, read history books, read poetry, read cutting-edge journalism. Pay attention to different writing styles and focus on how each one manages to draw you in. Never underestimate the ways that your favourite book can help you in your professional writing. Your press release may not describe adventures in a mythical kingdom, or an epic battle of five armies, but writing with the same flair and excitement as if they did will ensure that your pitches stand out from the crowd.

So Resi Totteridge

The best of both worlds: So Resi Totteridge offers urban village living and excellent city connections

Combining journey times of just 25 minutes to King’s Cross St Pancras with the allure of urban village living, So Resi Totteridge really does offer the best of both worlds. The development is a brand new collection of stylish one, two and three-bedroom apartments, launching on 25th January and available to purchase through shared ownership – a dream come true for homebuyers looking for affordability in this sought-after North London location.

Prices start at just £103,750 for a 25 per cent share of a one-bedroom apartment (full price £415,000), requiring a five per cent deposit of just £5,187.50. Buyers then simply take out a mortgage to cover their share and pay So Resi a monthly payment on the share they do not own.

The homes are ideally located on Totteridge’s vibrant high street and are thoughtfully designed for contemporary and convenient living. The bright open-plan living/dining area is perfect for both relaxing and entertaining, whilst the fully-fitted kitchen comes complete with modern, integrated appliances. The two and three-bedroom apartments all benefit from an en-suite shower room to the master bedroom.

The development boasts landscaped courtyards for residents to enjoy and many of the homes benefit from a private balcony or patio, providing additional outdoor space. A cycle store is available to all residents and allocated parking spaces are provided on selected homes. Residents also benefit from a concierge service, a service not often available with shared ownership apartments.

Commuting to Central London couldn’t be easier from Totteridge and Whetstone tube station, which is just 450m from the development; journey times to King’s Cross St Pancras take as little as 25 minutes, while services reach Camden Town in 20 minutes and Bank in 33 minutes.

For more information, please call the So Resi sales team on 0208 607 0550, or visit www.soresi.co.uk

Exceptional opportunity for custom builders

Shortly to be released: six large building plots in sought after rural West Chiltington

Anyone who has ever wanted to have a new home built especially for them should take a look at Threals Lane where detailed planning permission has been granted for a collection of six bespoke custom build homes – ranging in size from 3,000 sq. ft. to 6,000 sq. ft. – in a countryside location close to the conservation area in Old West Chiltington Village, West Sussex.

The development is one of the first custom-build projects in the south of England to be offered exclusively to individual plot buyers wanting to commission the design and build of their new home. The scheme is due to launch this year and interested buyers can register now.

Sales of the six plots on the 5.43 acre site is being managed by specialist custom build property consultant Fidẽlitãs; all the homes will be designed and built with traditional, handmade oak framed construction by award winning Border Oak Design & Construction. It provides the perfect – but rare – opportunity for those interested in creating a made-to-order character-filled family home, but who require the guidance and design expertise of custom build professionals.

The Great Oak House for instance, is an exceptional six-bedroom home in the traditional Arts & Crafts style offering great character and featuring exposed oak beams, an inglenook brick fireplace, vaulted ceilings and open galleries. Spanning 5,858 sq ft, it includes an impressive double height entrance hall with a galleried landing. On the ground floor there is a large living room, study, cinema room, dining room, games room and kitchen/breakfast room with adjoining pantry and utility room. There is also a gym and garden room with French doors leading out to the garden. On the first floor, there are five double bedrooms and four bathrooms, which includes a grand master bedroom suite with adjoining dressing room.

While the external design of The Great Oak House, as well as the five other Arts and Crafts styled homes, has been agreed as part of the detailed planning permission, the buyer of each home has complete creative freedom of choice in terms of the internal specification of all fixtures and fittings.

The secluded plots at Threals Lane range in size from 0.38 – 0.91 acres with guide prices anticipated to range from £650,000 to over £1 million. Buyers wishing to register their interest should contact Alan Thompson at Fidẽlitãs on 01403 700421/07836 626077 or plotmaster@custombuildingplots.com.

If you’re looking to maximize coverage for your homes in press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

Season’s Greetings from So Resi: £5,000 towards legal fees, 6 months service charge or moving costs when you reserve a So Resi home before Christmas!

‘Tis the season for giving, and hopeful homebuyers will be glad to hear that So Resi is truly getting into the festive spirit by offering a gift of up to £5,000 towards moving costs, legal fees or service charges to anyone who reserves a new So Resi apartment or house before Christmas. By providing a gift that buyers will be truly glad to receive, So Resi can help even more people start their new year as homeowners.

For those wanting to make the most of this festive offer, So Resi has an exciting collection of modern homes across Surrey and the surrounding areas:

Located in the heart of Addlestone, So Resi Bleriot Gate comprises contemporary one and two-bedroom apartments. Every home benefits from a balcony or terrace, allocated parking and access to a secure cycle store. From Addlestone station, trains reach Woking in 36 minutes, Guildford in 53 minutes and London Waterloo in 44 minutes. Prices start from £63,750 for a 25 per cent share of a one-bedroom apartment (full price £255,000), with a five per cent deposit of £3,187.50 required.

Nearby, at So Resi Addlestone, just a few two-bedroom apartments remain. Prices start at £144,000 for a 40 per cent share (full price £360,000), with a 10 per cent deposit of £14,400 required.

So Resi Hook is a collection of stylish one and two-bedroom apartments, designed to a high specification with an open-plan living area. The development is just over 300 metres from Hook station, where journeys to London Waterloo take just over an hour. Prices start from £56,375 for a 25 per cent share of a one-bedroom apartment (full price £225,500), with a ten per cent deposit of £5,637.50 required.

So Resi Farnborough comprises one and two-bedroom apartments, located just over a mile from Farnborough’s centre. Every home features a sleek, open-plan layout in the living and kitchen area. Perfect for commuters, the development is two miles from Farnborough Main station where journeys into London take from 40 minutes. Prices start from £96,000 for a 40 per cent share of a one-bedroom apartment (full price £240,000), with a 10 per cent deposit of £9,600 required.

Other homes qualify for this offer, for Ts&Cs see here.

PHM sets a new record for its Christmas Box Collection

Christmas is on its way! Mulled wine, mince pies and twinkling winter lights; the welcoming signs of the festive season are all around us.

And, for PHM, the beginning of the Christmas period is also the time for one of our favourite office traditions – the Rotary Gift Box Collection. Every year, colleagues, family and friends busy themselves filling shoeboxes with toys, games and books, as well as clothes, household items and toiletries. These boxes are then delivered to children, families and old folk in Eastern Europe, along with thousands of others packed by generous schools and organisations across the UK, where they provide a package of Christmas cheer to those who need it most.

This year has been our best yet; we managed to fill 58 boxes, a whopping 18 more than last year!

Since the scheme launched in 1994, the Rotary has distributed over one million boxes to people internationally. It also runs all year round, so if you’d like to order your own boxes, head to the Rotary website: www.rotaryshoebox.org/order-boxes/.

PHM’s clients make fireworks at the RICS awards

While 5th November is officially fireworks night, celebrations began early for PHM when our client, Berkeley, lit up the evening at the RICS Awards 2018.

The awards ceremony took place on 2nd November at The Brewery in East London and celebrated inspirational initiatives in real estate, construction and infrastructure.

We were delighted to see Berkeley receive first prize in the Best Regeneration category for Woodberry Down. This exciting development in Hackney, North London, is one of the capital’s largest regeneration projects, providing place-shaping, social and economic change on an inspiring scale.

If that wasn’t enough, the site was also awarded the prestigious title of Project of the Year – the grand finale for an already unforgettable night.

Awards are a powerful marketing tool, allowing your company to demonstrate third-party endorsement from a reputed body of industry experts. If you’d like to know more, check out our blog on just how effective a tailor-made awards entry can be within your wider marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.