Tel: 01483 561119

You’d better get moving if you want to buy at Alton Court in Ealing

Since the first homes at Alton Court in Ealing launched in July this year, less than 30 per cent remain available for sale; those still wishing to purchase at our client Broadway Living’s exciting development should contact the sales suite to avoid disappointment.

The homes at Alton Court provide the first opportunity for buyers to be a part of Copley Hanwell W7, the flagship regeneration and development by Broadway Living. Each home is designed to Broadway Living’s high-quality specification and premium finish, showcased in the two-bedroom show apartment which has recently opened for viewings by appointment.

Buyers at Alton Court have the opportunity to purchase using shared ownership or Help To Buy. These government schemes mean that buyers who might not have a chance of getting a foot on the housing ladder in the normal way, are able to purchase a home locally like the majority of those who have already bought a home at Alton Court.

The Help to Buy scheme means that the government will lend 40 per cent of the home’s value – interest free for the first five years – so a mortgage for only 55 per cent of the full amount will need to be arranged. Shared ownership enables a buyer to purchase a share of their new home, meaning that a deposit and mortgage is required only for that share – bringing costs down considerably.

Alton Court is just one of the eight phases of regeneration at the Copley development. To find out more about the homes at Alton Court, or to make an appointment to view the sales and marketing suite visit copleyhanwellw7.co.uk 

 

Kitchens that rise to the occasion

With the return of The Great British Bake Off this week and many people being inspired to get baking this weekend, we’ve collated an array of beautiful properties currently available through Grantley, all with stunning kitchens ideal for perfecting a Victoria Sponge or testing out someone’s spun sugar skills.

 

Warwick Heights

Currently on the market for £4,650,000

This home features a stunning Poggenpohl fitted kitchen finished in vanilla gloss and bookmark Walnut, topped with glacier white Corian work tops which not only provide ample preparation space but they also create an engaging entertainment space. Two large fridge/freezers by Miele, two convection ovens, steamer oven, combination oven and dishwasher will accommodate the largest of gatherings. Inset into the Corian work surface is a sculpted sink with a Blanco mixer/spray tap and separate Zip tap providing chilled or boiling filtered water. Set into the floor a lit and automated glass door leads to spiral wine cellar for holding up to 1,400 bottles. Connecting doors leading a 2nd prep kitchen and utility room.

 

High Barn, Effingham

Currently on the market for £3,950,000

High Barn is a six bedroom, five bathroom home offering spectacular panoramic views of the entire London skyline. The kitchen is part of the main residence, a converted oak framed period barn including character features such as stone flagged floors and exposed brick and flint walls.

 

The White House, Cranleigh

Currently on the market for £1,750,000

The White House is a superb double-fronted Regency house. Internally, the house is wonderfully elegant and light resulting from beautifully proportioned rooms with generous ceiling heights, and externally, the property features an orchard abundant with fruit trees and kitchen garden.

 

For more information on any of the above properties, please contact Grantley on 01483 407620 or visit sales@grantley.net

The Joy of Jargon

-By Chiara Lawrance, Account Manager at Property House Marketing

As a relative newbie to the property world, the abundance of industry jargon can seem like a minefield. In my first month here at Property House Marketing, I have come across a number of buzzwords in the media and in conversations with others in the industry. In most cases, these words are just an easy way of explaining very common situations for buyers, sellers and estate agents. Here is a list of my top five favourites so far:

  1. Flipper – Surprisingly, not the dolphin from the 1960s/1990s children’s film. It is a term referring to an investor who will buy a property and then sell it on quickly for a profit. There are two ways of doing this, either the investor will spend time renovating the property, or will leave it as it is and hope the market value increases.
  2. Tyre Kicker – Much to the annoyance of many an estate agent, this is someone who views properties without any intention to buy.
  3. Gazumping – In the current property climate there are often a number of eager potential buyers for one house. Gazumping occurs when a buyer accepts a higher price offer when they have an offer accepted on their property.
  4. Gazanging – A term used when a buyer takes their home off the market and decides to stay put, even though an offer has already been accepted.
  5. Gazundering – This occurs when a buyer reduces their offer just before contracts are exchanged. This leaves the seller in a difficult position and is intended to make them accept the lower offer in order to not prolong the process.

I’m not sure how many more words can follow on the ‘gaz’ theme, but it’ll be interesting to see what new phrases are coined over the next few months/ years. Of course, property isn’t the only industry to use its own jargon, but it certainly has the most intriguing names.

Get in touch with Property House Marketing for PR without the jargon. Call 01483 561119 or email info@housegroup.co.uk

From virtual to reality: New showhome launch at Trinity Walk, Woolwich

Lovell Homes has launched its first showhome to showcase its superb collection of apartments at Trinity Walk, just a mile from the new Crossrail station in Woolwich. The two-bedroom show apartment gives potential homebuyers the first opportunity to see in person the high specification of the apartments, since their launch off-plan earlier this year.

Before the opening of the showhome, visitors to Trinity Walk’s marketing suite used Virtual Reality (VR) technology to ‘walk’ around a one and two-bedroom apartment and view different specifications options. In addition, Augmented Reality (AR) was created to help buyers visualise the new homes to an even greater extent, as the technology – downloaded as an app – enables the user to view the interiors and exteriors in 3D. Due to its popularity with visitors and recent purchasers, both technologies will remain.

Jonathan Goring, managing director at Lovell, said: “Although we’ve reached a construction milestone with the showhome to view, our VR showhome will continue to be incredibly useful; not only for our homebuyers wanting to visualise the development when its complete but also for our sales team who use it as a selling tool to be able to show the different specification choices and layouts of each apartment.”

The two-bedroom showhome is located in Viotti Heights, the first building to be completed at the development which comprises one, two and three-bedroom apartments. The showhome is typical of the new homes at Trinity Walk, boasting a spacious open-plan layout. The specification in the kitchen is excellent; Symphony kitchens are available in a choice of six finishes while a stainless steel Bosch oven and integrated fridge/freezer, dishwasher and washer/dryer are included as standard.

The living and dining area provides plenty of room for large furniture. This space is complemented by large near floor-to-ceiling windows, which floods the space with light, while a door leads to a balcony which will provide views over the new linear park once complete.

Both double bedrooms are spacious, with the master benefiting from an en suite shower room. A large bathroom is accessed via the generous hallway, which is also where a laundry room is located. This flexible space has also been dressed to include an office desk.

The new homes are part of the exciting £400 million Trinity Woolwich regeneration scheme. Development partners Lovell, PA Housing Group and The Royal Borough of Greenwich are transforming three ageing estates to create a desirable yet affordable place for city living. The project has already been shortlisted for three awards in this year’s National Housing Awards 2017 which includes Best Partnership, Best Marketing Campaign and Best Digital Marketing.

The ongoing regeneration in Woolwich has already seen the delivery of new green areas, office spaces and amenities and the arrival of Crossrail in 2018 will provide quicker journeys into the centre of London. With 12 services an hour, passengers from Woolwich will be able to reach Canary Wharf in eight minutes, Liverpool Street in 14 minutes and Bond Street in just 22 minutes.

Prices start from £355000 for a one-bedroom apartment and London Help to Buy is available on all homes priced under £600,000, which means homebuyers will be able to secure a new home at Trinity Walk with just a 5 per cent deposit. The government will lend 40 per cent of the home’s value through a five year interest-free loan, so only a mortgage for the remaining 55 per cent will need to be arranged.

To visit the new showhome and experience the innovative VR show apartments, visit the sales and marketing suite off Sandy Hill Road which is open seven days a week from 10am – 5pm. To bring Trinity Walk to life on your mobile or tablet, download the Augmented Reality (AR) app by visiting www.trinitywalk-woolwich.com.

For all sales enquiries, please call Lovell Homes on 0208 003 9674.

Typing

Three ways to talk to a journalist (without using a press release)

-Lisa Flounders, Account Director at Property House Marketing

There is more than one way to skin a cat, as the saying goes. While we certainly don’t condone that in a literal sense, the meaning is one we take seriously at PHM.

Even as the world moves on, and PR becomes increasingly digital (along with most everything else) we firmly believe that the traditional press release still has its place. However, one size does not fit all, which is true of both clients and journalists – a varied approach to media relations is, and will continue to be, the most effective way to share your message. So beyond the humble news release, how can you ensure your content reaches its target?

  1. The feature pitch

The humble press release should exist to share news, not story angles, and will land in a journalist’s inbox with plenty of other press releases vying for attention. If you have a good idea for a story that provides context to your content, send a simple email instead. A couple of paragraphs and a clear, direct explanation makes for easy and quick reading for a busy journalist.

  1. Twitter

If Facebook talks to community and LinkedIn talks to business, then Twitter talks to everyone. Twitter provides an instant link between journalists and those of us looking to feed in content, against a backdrop of breaking news – ideal for finding those all-important hooks – and urgent media requests issued 20 minutes before a deadline.

  1. Phone

Email is a great tool for ensuring accuracy and creating a paper trail, and evidence suggests that any communication that avoids spoken dialogue seems to be the method of choice for millennials. Breaking with this trend, we’re big fans of the humble telephone – a verbal, instantaneous conversation means that you’re not only able to convey information effectively, but have a better insight into what journalists are looking for. No square pegs/round holes.

 

If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email info@housegroup.co.uk.

The kitchen area at the Alton Court showhome

Help to Buy now available at Copley Hanwell W7, Ealing

Help to Buy has launched at Alton Court, enabling more homebuyers to secure a contemporary, stylish London property in Ealing with a deposit of just 5%. The Help to Buy scheme means that the government will lend 40% of the home’s value – interest free for the first five years – so a mortgage for only 55% of the full amount will need to be arranged.

The homes at Alton Court provide the first opportunity for buyers to be a part of Copley Hanwell W7, the flagship regeneration and development by Broadway Living; Help to Buy is available for 20 houses and apartments, while a further 13 homes are for Shared Ownership. Each home is designed to Broadway Living’s high-quality specification and premium finish, showcased in the two-bedroom show apartment which has recently opened for viewings by appointment.

The development at Copley Hanwell W7 will involve eight phases, each with its own distinct sense of identity. On completion, the neighbourhood will offer a collection of refurbished and newly-built homes providing a range of tenures. Whether a refurbished or new home, each will offer a contemporary design and a high specification, and will be set within attractive public space.

Broadway Living is a pioneering developer of high-quality, mixed-tenure homes which is wholly owned by Ealing Council. Representing a new approach for council-led development, Broadway Living’s innovative model means that, using the profits made on private sales and rental properties, it can deliver more affordable housing for Ealing’s residents. The developer’s plans for a diverse range of homes across Ealing will meet the needs and aspirations of a range of residents and buyers with desirable, contemporary places to live.

Ealing is considered one of the most desirable neighbourhoods in the capital. Conveniently located within easy reach of the centre of London, Hanwell itself offers over eight sq km of green space and is home to a mix of cafes, pubs and eateries to suit all tastes and budgets.

Castle Bar Park train station is situated at the centre of the development, offering direct services to London Paddington in 22 minutes. Copley Hanwell W7 is just a ten-minute cycle from Ealing Broadway station, which is connected by the Overground, District and Central Line train services, while Hanwell station, along with West Ealing and Ealing Broadway, will offer high-speed Crossrail services into central London and beyond from 2018.

The homes at Alton Court will be ready for occupation from Q1 2018, and are priced from £339,000. To visit the showhome at Alton Court or to find out more about Broadway Living and its developments across Ealing, visit www.broadwayliving.co.uk.

View of parks from Vista, Chelsea Bridge

Happy Love Parks Week!

It’s ‘Love Parks Week’ from 14th-23rd July, an annual campaign organised by Keep Britain Tidy (KBT) to encourage Brits to go outdoors and show some love to their local green spaces. From dog-walkers to joggers, play-groups to cricket clubs, the event is all about communities appreciating the joys that their local park provides for them.In addition to the outdoor festivities, KBT’s Green Flag Awards, which commend well-maintained green spaces across the country, have awarded a record number of winners at this year’s ceremony; over 1,797 parks and gardens receiving recognition as quality outdoor spaces. Below is a selection of homes that boast incredible proximity to green oases, allowing residents to love their local park all year round.

Vista by Berkeley Homes is a collection of luxurious one, two and three-bedroom apartments with an enviable location just moments from Chelsea Bridge. In many homes, floor-to-ceiling windows follow the curvature of the apartment, leading onto a striking wraparound terrace, offering unparalleled views of Battersea Park, an urban oasis of beautiful gardens, trees and lakes, which sits just opposite the development. Prices start from £895,000 for a one-bedroom apartment. Please call 020 3883 7452 for more information or visit Vista.  

Kensal Rise W10 by developer Be is a collection of contemporary one and two-bedroom apartments set on the highly-coveted Chamberlayne Road – ‘the hippest street in Europe’, according to Vogue. Offering the very best in modern city living, the apartments are just steps away from an eclectic mix of shops, bars and restaurants and less than 15 minutes from the charming greenery of Queen’s Park. Many of the apartments have a large balcony or private terrace and some of the homes are dual aspect. Adding to the outside space, the homes are arranged around a beautifully landscaped communal garden. Prices start from £550,000 for a one-bedroom apartment. Please call 020 8168 0032 or visit Be for more information

 

 

Poplar Harca wins ‘project’ category at prestigious Housing Design Awards

It was the return of the annual Housing Design Awards last night and we’re delighted to share that the entry for Poplar Harca, written and designed by PHM, won an award for its regeneration plans of the former Burdett Estate in Mile End, East London. When complete, the project will provide the area with 109 new mixed-tenure homes, a new primary school and a central community space as well as a planned renovation of the existing local mosque. Permeability is a key feature of the site, creating maximum accessibility through connecting pathways between the bordering streets and the development’s central courtyard and playground. With sustainability in mind, the studios, one, two and three-bedroom apartments and two and three-bedroom duplexes will benefit from 183 on-site cycle storage spaces to encourage green travel in the city.

Find out more about the winning St Paul’s Way Trust School Expansion and Burdett Estate Regeneration and the partners involved in the project.

The Housing Design Awards were established in 1948 in an effort to commend high-quality post-war development. Judged by a panel of industry experts, they are Britain’s longest-running housing awards, which showcase projects to the Government and industry contacts.

Awards are a fantastic tool for marketing and promotion, offering a respectful third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our recent blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

 

It’s not just Tudor roses at the Hampton Court Flower Show…

American poet Ralph Waldo Emerson once said that, “the earth laughs in flowers”, and with the Royal Horticultural Society (RHS) Flower Show in full swing at Hampton Court Palace this week, it’s not hard to see why. As well as the annual RHS Floral Marquee, filled with a gorgeous display of British and international flower varieties, this year’s event boasts masterfully-designed show gardens, an on-site farmers’ market and even a tropical butterfly sanctuary. We thought we’d add to the celebrations with this selection of homes whose gardens are teeming with beautiful plants and flowers.

Deepfield House is a spacious 1930s family home that sits on the edge of the Surrey village of Cranleigh. In addition to four bedrooms, four bathrooms and a roof terrace serving the master bedroom, the property has an idyllic garden space that encompasses a tiled patio, water feature and a summer house, set within 5.3 acres of grounds. The property is currently on the market with Grantley, with a guide price of £1,500,000.

Also on the market with Grantley is Hartwood, an elegant home occupying one wing of a magnificent Grade II Listed Georgian mansion in Shalford. Set within 13.5 acres of grounds, including private entertaining terraces and spectacular communal gardens draped in purple wisteria and bursts of floral colour throughout. The property is for sale at a guide price of £2,000,000. For further enquiries about either property, please call 01483 407620 or visit Grantley’s website

Prime Place Sevenoaks is a collection of one and two-bedroom apartments offering a luxury specification more usually associated with exclusive London developments, including a dedicated concierge service, hotel-style foyer, private business suite and under croft parking. At the heart of the development are beautifully landscaped gardens arranged over two levels. The lower Zen style courtyard provides a quiet, contemplative space with attractive circular planters and seasonal planting while the upper garden is designed as a sociable area, the perfect place to meet with friends where the soft night-time lighting creates a peaceful ambience, for relaxing on warm evenings. Prices start from £445,000 for a two-bedroom apartment. To make an appointment to see the new two-bedroom show home, please call 01732 789715 or visit their website for more info.

Woodberry-Down-by-Berkeley-Homes

A successful night for PHM’s client at The Planning Awards

It was a successful night at this year’s Planning Awards for our client, Berkeley Homes. The ceremony on 21st of June saw the developer win two awards as well as a ‘highly commended’ accolade for its project Woodberry Down, one of the capital’s largest estate regeneration schemes in Finsbury Park, comprising 5,500 mixed-tenure homes, community facilities, shops and a nature reserve. The 25-year-long project is being created by Berkeley in partnership with Hackney Council, Genesis Housing, Woodberry Down Community Organisation and the Greater London Authority.

Judged by a panel of industry experts, The Planning Awards is a yearly event to celebrate professional planning work as well as recognise innovation in related activities such as placemaking, housing design and economic development.

The award submissions, written and designed by PHM earlier this year, scooped Berkeley Homes the following prizes at the ceremony:

  • Award for Planning for Housing Growth – Winner
  • Award for Best Housing Scheme (500 homes or more) – Winner
  • Award for Regeneration – Highly Commended

Awards are a fantastic tool for marketing and promotion, offering a respectful third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our recent blog to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

Page 1 of 1312345...10...Last »