Tel: 01483 561119

Last homes remaining: Live well at Alton Court, Copley Hanwell W7

Over 90% of homes have now sold at Alton Court, the first phase of private-sale houses and apartments at Copley Hanwell W7 in Ealing. This is the final chance for potential buyers to register their interest and to call Broadway Living’s exciting regeneration development home.

Alton Court combines high-quality, stylish homes with a well-connected London location.

Every apartment incorporates spacious entrance halls and open-plan layouts featuring vast floor-to-ceiling, triple-glazed windows and ample kitchen and living space. The kitchens provide a sleek, modern appearance and come equipped with fully-integrated appliances. Bedrooms feature similar expansive light-filled space, and the apartments feature contemporary en suite shower rooms and/or bathrooms. Regardless of apartment size, every home has a private balcony.

In addition, buyers at Alton Court have the opportunity to purchase using London Help To Buy; the government will lend 40 per cent of the home’s value – interest free for the first five years – meaning that buyers only need a mortgage for 55 per cent and a deposit of just 5 per cent.

Castle Bar Park train station is located just a few minutes’ walk away and offers direct services to London Paddington in just 22 minutes. Hanwell station, West Ealing and Ealing Broadway stations are all located less than 1.5 miles away from Copley Hanwell W7 and will offer high-speed services into central London. The opening of Crossrail will also mean a door-to-door journey to Heathrow from Copley Hanwell W7 of less than 30 minutes, good news for the thousands of people in the borough who work at or near the airport. Services from Ealing Broadway to Bond Street will take just 12 minutes, while trains travelling west to Reading will take under 45 minutes.

In addition, planning approval has been granted for more affordable new homes and residents’ amenities at the development. Phase 6, currently known as Copley Castle Bar, will comprise a collection of contemporary new homes of mixed tenure surrounding a landscaped central square, a first for the neighbourhood. This residents’ hub will form the heart of the development, centred at the halfway point of the linear regeneration project and offering a place for the community to meet, socialise and integrate.

Prices start from £415,000 for a two-bedroom apartment at Alton Court, which means buyers will need a deposit of £20,750. To view the show home or any of the last remaining apartments visit copleyhanwellw7.co.uk or call 0207 846 0291.

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help.

Townhouses spark high interest and are selling fast at The Electric Quarter in Enfield

Anyone hoping to buy a spacious new home at The Electric Quarter, in Ponders End, Enfield, needs to act quickly. There’s just one four-bedroom townhouse left and the last collection of three-bedroom townhouses has been released for sale, at prices starting from just £479,995.

Under the London Help to Buy scheme, purchasers need just a five per cent deposit (£23,999). The government lends up to forty per cent of the purchase price, which is interest free for five years, and home-buyers arrange a mortgage for the remainder.

The smart three-bedroom townhouses offer up to 1,259 sq ft of space over three levels. On the ground floor, the main kitchen/dining space opens through French doors onto a rear garden.  There is a shower room too on this level. Two of the bedrooms and a bathroom are on the first floor; the third bedroom occupies the second floor, together with further generously-sized living space.

Every home is built for energy efficiency and offers the great specification associated with Lovell Homes; fully-fitted kitchens with integrated appliances and elegant bathroom suites with ceramic wall tiling are included as standard.

The Electric Quarter is perfectly placed close to a good range of restaurants, cafés and other amenities on the high street. Ponders End Recreation Ground, with a host of sports facilities, is just 100 metres away. Within a mile is Enfield Retail Park with its many furniture and DIY stores, popular restaurant chains and cinema.

Families will appreciate the choice of schools nearby, including Southbury Leisure Centre and Kingsmead School, a mixed secondary school and sixth form with academy status. Other good schools in the area include Enfield County School, a girls’ comprehensive school (two miles away) and Lea Valley High School, Enfield’s first specialist sports college (three miles away).

From Seven Sisters underground station, 4.5 miles away, it’s just nine minutes to King’s Cross and 13 minutes to Oxford Circus. The motorway network is easily accessible via Junction 25 of the M25, which is two miles north of the development.

The Electric Quarter is set to become a thriving new neighbourhood in North London, with a mix of apartments and houses designed to Lifetime Home Standards. When complete in 2019, it will provide new community facilities including shops, a library and nursery, set in mature landscaping with attractive tree-lined avenues.

The four-bedroom showhome is open for viewing at The Electric Quarter, showcasing the high quality of these attractive contemporary homes.

For more information about The Electric Quarter please call the marketing suite on 0203 811 3324 or visit www.lovellnewhomes.co.uk/developments/london/the-electric-quarter/location.

 

The living area of the new show home at So Resi Wokingham.

So Resi launches spacious four-bedroom show home in Wokingham

Growing families looking for a spacious new house in Wokingham, available to buy with shared ownership, should make a beeline for So Resi Wokingham where So Resi – Thames Valley Housing’s shared ownership brand – has recently opened a superb four-bedroom show home.

The show home highlights the impressive quality of these three and four-bedroom semi-detached houses, which offer exceptional value; prices for a four-bedroom house start from just £148,125 for a 25% per cent share (full market value £592,500).

Esaiyas Mollallegn, head of marketing at Thames Valley Housing, comments: “These homes set new standards for shared ownership housing in terms of design, superior specification and a great location. We’re proud to raise the bar while offering these high-quality homes at very accessible prices.”

So Resi Wokingham is part of the wider Matthews Green Farm development which enjoys an attractive semi-rural location on the outskirts of Wokingham. When complete, this new community will include onsite shops, a brand new primary school and plenty of landscaped open spaces.

The four-bedroom houses offer a generous 1389 sq ft of space and are arranged over three levels. Opening through full-height glass doors on to a private rear garden, the large open-plan living/dining/kitchen space artfully maximises space and light. The bedrooms are on the upper two floors and the master bedroom benefits from an en suite shower room, in addition to the main bathroom. Full-height windows create bright and airy spaces throughout the home.

With a more traditional layout, the three-bedroom homes have two storeys and feature a separate kitchen.

The excellent specification of the homes includes a stylish white Symphony kitchen fitted the latest appliances; high-quality ceramic floor tiles in the kitchen and bathrooms; fitted wardrobes in the master bedroom and carpets in the living areas – all included as standard. Every home has allocated parking with car ports and garages to selected properties.

So Resi Wokingham is ideally located for families; less than a mile away are The Emmbrook School, a well-regarded specialist maths and computer college for students aged 11 to 18, and the green expanses of Cantley Park with a wide choice of sports facilities, including tennis courts.

For commuters, the mainline station is 1.8 miles away; trains reach Reading in nine minutes, Guildford in 28 minutes and London Waterloo in 68 minutes. When the Elizabeth Line (Crossrail) opens at Reading station in 2019, passengers will be able to travel through central London without needing to change trains.

Currently available at So Resi Wokingham are three-bedroom houses priced at £200,000 for a 40% share (full market value £500,000) and four-bedroom houses costing £148,125 for a 25% share (full market value £592,500). A selection of two-bedroom apartments will shortly be launched.

To find out how So Resi makes it easy to buy your new shared ownership home, call 0208 607 0550 or visit www.soresi.co.uk.

 

Lent: three bad habits to give up when writing copy

Three bad habits to give up this Lent when writing copy

Today marks the beginning of Lent and rather than giving up chocolate, here at PHM we’ve decided to look at the bad habits worth banishing when writing copy, from press releases to social media posts.

Here are three ways to ensure your written content is second to none:

  1. Cut the waffle

It’s important to keep your content concise without compromising on quality. It’s tempting to provide as much information as possible, but in a time-poor day and age, journalists and followers alike are keen to get to the heart of a story quickly.

  1. Don’t be lazy

It’s easy to repeatedly churn out the same content, and although consistent messaging and brand recognition is important, it’s also vital to keep things current and fresh. Your level of engagement is more likely to increase if you tailor copy to your audience and have something new to say.

  1. An eye for errors

Checking for spelling and grammatical mistakes may seem an obvious part of writing formal copy, but this is just as important when it comes to social media which provides another opportunity to promote your brand. Colloquial language is common across platforms such as Twitter, however there is no excuse for poorly structured content; attention to detail and errorless posts make for a more credible company.

If you’d like to talk to PHM about a bespoke approach to your PR requirements, call us on 01483 561119 or email info@housegroup.co.uk.

Interior of The Elm showhome at Wexham Green. Call 01753 46878

The best of town and country living as new homes go on sale at Wexham Green

Following the release of the first phase of homes, a new collection of two, three and four-bedroom houses is being released for sale at Wexham Green, a new housing development in an attractive semi-rural location close to Stoke Poges in Berkshire. Thirteen homes are now finished and the first residents have moved in, marking an exciting milestone for this flourishing neighbourhood.

A three-bedroom showhome and four-bedroom showhome are open for viewing and showcase the high quality of the homes, which start from just £385,000 for a two-bedroom house. Help to Buy makes these homes even more accessible to homebuyers who pay a five per cent deposit (£19,250) and benefit from a 20 per cent government loan, which is interest free for five years. For buyers with an existing property to sell, an Assisted Move scheme where liaison with estate agents and solicitors is handled on the homebuyers’ behalf is available and can be combined with the Help to Buy scheme.

Julie Crawford, field sales manager, comments: “Wexham Green is sited in a peaceful area with a village atmosphere, surrounded by beautiful countryside, but close to excellent amenities in nearby towns and with great transport links. All this, and the potential of this increasingly popular area, makes the homes a very attractive proposition for young professionals and families.”

The homes at Wexham Green are beautifully presented and blend traditional exterior features with comfortable high-quality interiors.

Inside, these high-specification homes are designed for comfortable, modern lifestyles with something for everyone including fully-fitted Symphony kitchens with smart integrated appliances that are practical and stylish. Each home has a rear garden and patio, and some have their own garage; typical of the attention to detail is the electric car charging point in each garage, an eco-friendly addition that is rarely found in new homes.

Day-to-day living at Wexham Green is very convenient. The homes are close to a wide choice of shops, restaurants and entertainment in Windsor, Gerrards Cross and Reading, and there are also very good facilities on the doorstep in nearby Slough centre, just a mile and a half away. For leisurely days out, there is plenty to do in the area. The historic Grade II-listed parkland of the Langley Park Estate is only 2.6 miles from Wexham Green and The Chilterns, an Area of Outstanding Natural Beauty, is just 20 miles away.

Families will appreciate the wide choice of excellent nursery, primary and secondary schools. Nearby schools rated Outstanding by Ofsted include Khalsa Primary School and Baylis Court School, for girls aged 11-18 years. St Bernard’s Catholic Grammar School also achieves excellent results. Wexham School, a designated Sports College, continues to receive a Good rating and is part of Slough Borough Council’s ambitious school places programme – a multi-million pound investment in primary and secondary school buildings.

Getting around from Wexham Green is very easy. It is close to the M4 corridor, which leads directly to Reading, Heathrow and the wider motorway network. From Slough mainline station it is just 16 minutes to Paddington and in 2019, the arrival of Crossrail 2 – the new high-frequency, high-capacity railway for London and the South East – will provide more direct routes into the capital and cut travel times. Enhanced transport links and the wider ongoing investment in the area mean that Wexham is Green is an exciting potential investment for new homebuyers.

Wexham Green, a collection of 104 two, three and four-bedroom homes, is being delivered by Slough Urban Renewal (SUR), a joint venture between Slough Borough Council and Morgan Sindall Investments. The partnership is investing in Slough to create, in addition to new housing developments, new schools, restaurants, hotels and leisure facilities.

For more information about Wexham Green, please call the marketing suite on 01753 468578.

Isabelle Gray

PHM welcomes a new press assistant to the team

We’re delighted to introduce our new press assistant, Isabelle Gray, who joined the Property House Marketing (PHM) team this month.

Izzy arrives at PHM following three years in the hospitality industry working for a boutique hotel in Cornwall, experience which has taught her how to manage high-pressure environments and a busy schedule. After time spent travelling in Australia and South East Asia, Izzy is looking forward to embracing all things Property and PR.

Her dream house would be a modern Scandinavian style house in the woods with large windows to allow plenty of natural light in to highlight the rich wooden interiors. A log burner is essential to give a real sense of ‘hygge’!

While you’re here, why not meet the rest of the PHM team.

External CGI of Trinity Walk, Woolwich by Lovell Homes

Across town with the costs down!

News hit last week that millions of rail users in the UK will see the price of regulated rail fares rise by up to 3.6% this month. With commuters said to be the worst-hit by the increase, which is the highest since January 2013, we’ve taken a look at homes ideally located near alternative modes of transport which provide more beneficial routes in to work both financially and in terms of health.

Trinity Walk by Lovell Homes is situated in Woolwich, South East London meaning you can fly to work via the Emirates Air Line, which provides a cable car link across the River Thames between the Greenwich Peninsula and the Royal Victoria Docks. This quirky mode of transport is operated by Transport for London and the duration of a single crossing is reduced to just five minutes in rush hour. Prices start at £3.50 per ticket each way, which equates to just £161 per calendar month if there is the maximum of 23 working days in the month. If you’re afraid of heights, why not take the River Bus Express, which operates from 20 piers between Putney and Woolwich. Your journey is made even easier now you can use contactless or Oyster cards to pay.

The homes at Chiswick Gate, which are available through shared ownership with Thames Valley Housing, are conveniently located to give residents access to a wide number of cycle paths in and around Chiswick. These paths provide residents with an alternative and active route in to work, and is also both economical and environmentally friendly, plus you can ride by Chiswick House and Gardens for a more scenic route.

At PHM we like to keep up with the latest goings-on, so make sure you check out our other blogs to see what we’ve been up to and for some of our top PR tips and opinions!

PHM looks back on 2017

2017: The beginning of the end?

By Lisa Flounders, Account Director, Property House Marketing

2017 could well be the year that the property market started to go into reverse – after years of rising house prices, the lack of affordable housing isn’t just affecting those who are struggling to get onto the property ladder, but also those trying to sell their homes in London and the South East as the pool of possible buyers shrinks.

But what of PR? The past 12 months have seen a real shift in the way businesses communicate. Political leaders have been taking social media matters into their own hands, taking responsibility for their own digital marketing as opposed to hiding behind a slick team of experts. Sometimes it works, as the UK election campaign is anything to go by, and sometimes (no need to mention names), the results are highly controversial. The ethics of communications have also been pushed into the spotlight this year as one of the largest and most well-know PR firms in the world found itself in the center of a scandal, perhaps casting doubt on the reputation of an industry that often exists to protect reputations.

However, the need for consistent, strong and transparent communications remains vital. Efficient and effective PR management and guidance plays a dual role – simultaneously sharing the story and considering the risks. Great PR will see your message distributed to your target audiences cautiously but confidently, ensuring that the perception of your product in the minds of your stakeholders is unshakeably positive.

Times may well be a changin’, but PR remains central to a successful communications strategy and will continue to be so, especially if the waters get choppy.

Its been a busy year, for us and for the property industry; we very much look forward to seeing what 2018 will bring but until then, Merry Christmas!

Vista, Chelsea Bridge

Plush Party Pads, ideal for entertaining this festive season

With the festive season drawing in, a time synonymous with parties and entertaining, we’ve put together a roundup of homes which all benefit from beautifully designed open-plan living spaces and a range of unique features ideal for entertaining guests.

Host with the most….

West House, South Holmwood

On the market for £2.95m with Grantley

West House is a five bedroom, 5000 sq. ft. home in the secluded Surrey Hills location of South Holmwood, near Dorking. Featuring sublime proportions, this light and airy property was made for entertaining. The kitchen, dining room, drawing room, family room and entrance hall all have underfloor heating, floor to ceiling windows and large terraces, making this home the ideal party pad, plus the separate kitchenette can be used for catering dinner parties. The seller is also willing to pay the stamp duty, saving the buyer thousands.

Shere View House, Shere

On the market for £2.25m with Grantley

This five-bedroom, three-bathroom family home in Shere, Surrey (where classic Christmas film, The Holiday, was filmed) is set within a 0.9 acre plot with stunning views over the adjoining farmland and surrounding hills. Internally, the home comprises a vaulted entrance hall, drawing room, dining room, family room and study- so there’s plenty of room for entertaining guests. The drawing room boasts a cosy energy efficient wood burner which releases heat slowly through its cast iron shell, providing the perfect retreat at the end of the night. Externally, Shere View House benefits from a private gravelled driveway with space for eight cars, a detached ancillary accommodation with mezzanine level, kitchenette and bathroom as well as a detached heritage barn style garage, car port and garden/machinery store with a beautifully landscaped front garden.

Vista, Chelsea Bridge 

Prices for a one-bedroom apartment start from £895,000 and two-bedroom apartments from £1,220,000, developed by Berkeley Homes

Stylish and modern, Vista combines remarkable architecture, cosmopolitan homes and an irresistible London location – close to both the river and the greenery of Battersea Park. All of the apartments deliver private outside space in the form of a glass-fronted balcony, wraparound terrace or winter garden; with many offering beautiful views across Battersea Park or the iconic power station, a perfect backdrop to an evening of entertaining. Residents can burn off those extra calories after a night or two of indulgence in the luxury leisure suite which features a vitality pool, state-of-the-art gym and sauna.

 

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

social media

PHM’s 3 golden tips for managing social media this Christmas

-By Harriet Bolt, Account Manager

The upcoming holidays is a time of relaxation for many, however an extended period of time out of the workplace can cause a sense of unease for those managing their own or their clients’ social media channels (Facebook, Twitter, Instagram etc). However, this needn’t be the case as we at PHM believe it’s a great opportunity to schedule brand awareness campaigns, double check your customer care protocol and trust the technology available to you to manage social media on the go.

After all, ’tis the season to be jolly, said a famous Christmas carol, and so can be social media over the festive period if you follow these three golden rules for a well-planned digital strategy over the coming weeks.

1.Make a plan

It sounds simple, but without a well-organised content plan, your carefully created messaging will not know when or how it will be delivered to your audience. Help it along by creating a timetable of activity and remember to schedule the posts in using a social media scheduling tool such as Hootsuite or Sprout Social.

2. Be prepared

We promise we haven’t lifted this from a survival guide, but be aware that the holidays provides customers with more access to their social media accounts and potentially the chance to express any negative feedback. Ensure you have a communications protocol in place which can ensure messages are responded to quickly, and escalated to a customer care department swiftly if necessary. Nevertheless, it is also a chance to positively engage with your customers and potentially create an audience of which to target future content to on your return. Embrace the opportunity by introducing some easy but relevant competitions to encourage more interaction and brand loyalty.

3. Embrace change

If you always manage your social media channels using a desktop computer, then using the free tools available to you on the App Store of your smartphone for the first time might seem a little complicated. However, they are a valuable tool and there to help you quickly amend or edit your clients’ advert campaigns or engage/comment directly with customers over various channels. Get these set up before the Christmas break, and should you need to check any live campaigns or channels, you’ll be able to far more easily than opening up a laptop and signing in remotely to any emails or social media management accounts.

If you’d like a hand ensuring your social media strategies run smoothly over Christmas and indeed anytime of the year (the above rules apply to evenings and weekends too) then speak to a member of PHM on 01483 561119.

 

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