Tel: 01483 561119

PHM celebrates back-to-back wins for its clients

What a week it’s been! Over the last few days, we’ve attended two national awards ceremonies and were thrilled to see our clients scoop top prizes at both.

We attended the Estates Gazette Awards on 19th September, an annual competition to recognise the crème de la crème of the real estate industry. Our highlight of the night was celebrating with Berkeley Group, which took the accolade for Residential Company of the Year following our submission earlier in the year.

The winning streak continued the following day at the British Homes Awards, which is organised in association with The Sunday Times to celebrate exceptional home design. Our clients scooped the following prizes:

  • Berkeley East Thames came out top in the Best Placemaking category for its work at Kidbrooke Village
  • Fitzroy Gate by St James received the prize in the Best Garden/Landscaping Design category
  • London Square’s development, The Star and Garter (East Wing), was awarded a High Commendation for Best Interior Design: Individual Home (more than £500,000).

Awards are a powerful marketing tool, allowing your company to demonstrate third-party endorsement from a reputed body of industry experts. If you’d like to know more, check out our blog on just how effective a tailor-made awards entry can be within your wider marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

 

 

PHM welcomes a new member

Property House Marketing has a new recruit. This month, we welcomed a new account executive, Jack Nicole, to our team of PR professionals.

Having first arrived at PHM as an intern last year, Jack impressed the team and our clients with his creative ideas, excellent writing skills and can-do attitude.

Jack graduated from the University of Manchester in 2018 with a degree in Spanish, Portuguese and Latin American Studies, before joining PHM full time. He first became interested in PR during a year abroad in Mexico City, during a stint working with a production company. Much of his time was spent creating and pitching original, imaginative story ideas, a skill that he has brought to his new role.

Jack is looking forward to expanding his knowledge of the property industry and working across PHM’s PR and social media services.

 

While you’re here, why not meet the rest of the PHM team and find out how we can help with your PR needs.

So Resi Sutton

Homes in desirable South West London are made affordable with shared ownership

If you think that buying a high-quality new home in Sutton, South West London, is unaffordable, So Resi Sutton may change your mind. This collection of one, two and three-bedroom apartments is part of the landmark development Sutton Point, and you could buy a 25% share in a one-bedroom home for as little as £73,750 (full market value £295,000) with a ten per cent deposit of just £7,375.

Through shared ownership, homebuyers pay straightforward monthly payments, which combine the mortgage on the share they have purchased and a payment to So Resi on the rest. They also pay a service charge.

The homes at So Resi Sutton are in the West Tower of Sutton Point, an exciting £90m mixed-use development by CNM Estates. Due for completion later this year, Sutton Point will include shops, restaurants, a health and fitness centre and children’s play area.

Inside the homes, the contemporary open-plan living/dining space is light and airy with full height windows; the area opens out onto a balcony. The excellent specification includes an elegant white Symphony Manhattan kitchen fitted with the latest appliances, including ceramic floor tiles in the kitchen and bathroom, fitted wardrobes in the master bedroom as well as underfloor heating throughout.

On selected homes, allocated parking spaces are located in the underground car park and a cycle store is also provided.

Commuting could not be easier from Sutton Station, which is just a couple of minutes’ walk away. Trains to London Victoria take as little as 25 minutes and direct trains reach Gatwick in around 45 minutes.

The High Street, full of restaurants and shops, is just a few minutes’ walk from So Resi Sutton. Also nearby is a number of green open spaces and outstanding schools, including grammars, which rank among the highest performing schools in the UK.

For more information call 0208 607 0550 or visit www.soresi.co.uk.

Starting a career in PR

Starting out in PR? Top tips to get you started…

Senior Account Executive Louise Jarvis remembers when she joined PHM after university and shares her advice on starting out in PR.

For many, this time of year signals new beginnings; students are set to start a new academic year, while those saying goodbye to education (whether it be college, sixth form or university), are looking to step into the world of work.

For those wanting to kick start their PR career, here are some essential top tips which will help you on your way, because it’s a jungle out there…

  1. Ready…set…adapt

You may have mastered the art of essay-writing at school, but be prepared for your work to receive a lot of amends. Don’t worry, this doesn’t mean you’re a bad writer, it’s because every brand has a style to which you’ll have to adapt. Similarly, every strategy and campaign will require a different style of approach and execution depending on your objectives – be ready to switch it up, there’s no room for one-trick ponies in PR.

  1. Keep your eyes and ears peeled

Stay on top of the news. A great way to do this is to set up Google news alerts for your company and/or clients. Not only will this keep you sharp on what’s current, it will allow you to be quick off the mark when it comes to distributing a responsive comment or positioning your company and clients as part of the relevant and topical conversations being had in the media.

  1. Put your creative hat on

It may sound cliché, but think outside the box. It’s really easy to get into the same routine and way of thinking. In an age where journalists and consumers are time-poor, it’s never been more important to embrace creativity and think of ways to make your company and clients stand out in the everyday sea of content.

  1. It’s ALL in the details

Human error is inevitable, but there really isn’t room for sloppy mistakes in PR. Your role is to maintain and promote your company’s and clients’ brand or products, and nothing can sabotage credibility quite like an easily avoidable grammar or spelling mistake. Proof and proof again. Take five minutes out and come back to it. Ask a colleague to review with a fresh pair of eyes.

  1. Embrace the list

Working a PR job, especially in an agency, is a juggling act – there are always multiple things going on at once; events to organise, strategies to write and releases to distribute. One simple way to keep on top of your workload is by writing everything down, this will help you prioritise your tasks, because there are only so many hours in a day.

Need a fresh and creative take on your PR strategy? Give us a call on 01483 561119 or email info@housegroup.co.uk.

 

The Townhouse Collection – stunning new homes launches at Trinity Walk in Woolwich

Situated just a mile from the future Crossrail station in Woolwich, a range of 12 contemporary three and four-bedroom townhouses with prices starting from £650,000 is launching for sale on Saturday 21 July at Trinity Walk by Lovell Homes. In addition, a stylishly dressed three-bedroom townhouse showhome will be available to view, showcasing the high specification and light and airy living areas of these contemporary homes.

Each townhouse has elegant facades in a yellow stock brick with subtle detailing, that complements the historic walls which surround the former barracks nearby and reflect the area’s rich military architecture.

Inside, each townhouse has a modern and flexible layout. The three-bedroom showhome incorporates a sleek open-plan kitchen/dining room on the ground floor, as well as a downstairs cloakroom and separate storage cupboard. The specification is excellent in every home: Symphony kitchens are included and appliances include a stainless steel Bosch oven, an integrated fridge/freezer, dishwasher and washer/dryer, as standard. Each home has a designated parking space in a secure undercroft car park and a bicycle storage is also available.

On the first floor, there is a living room which can also be used as a more formal dining area, study or guest bedroom. It extends onto the residents’ own two-tiered terrace, which leads to a communal podium garden with mature planting. There is also a double bedroom, along with a family bathroom featuring a Kohler bathroom suite, full height tiling and chrome mixer taps. The second floor comprises two further double bedrooms, and a ‘Jack ‘n’ Jill’ shower room.

The ongoing regeneration in Woolwich has already led to the delivery of new green areas and amenities. The arrival of Crossrail later this year will provide quicker journeys into the centre of London; with 12 train services an hour, passengers from Woolwich will be able to reach Canary Wharf in eight minutes, Liverpool Street in 14 minutes and Bond Street in just 22 minutes. From Woolwich Arsenal station, London City Airport is only two stops away on the DLR, ideal for trips abroad.

Prices start from £650,000 for a three-bedroom townhouse. To visit the new showhome, contact the sales team on 02031 318 511 or visit www.trinitywalk-woolwich.com.

CGI of So Resi Twickenham. Call 0208 607 0550.

Shared ownership makes it possible to buy your new home at So Resi Twickenham

So Resi has launched a contemporary collection of one and two-bedroom, shared ownership apartments in Twickenham – with local residents and those working in the area being given the first opportunity to reserve a property. The shared ownership scheme means that homebuyers at So Resi Twickenham can buy a 25 per cent share (£101,250) of the full price of the home (£405,000), requiring just a 10 per cent deposit of £10,125 and paying a monthly So Resi payment on the share they don’t buy.

Originally built in the 1960s, So Resi has fully renovated the original building to create a collection of high-quality, modern homes.

Each home features floor-to-ceiling windows that allow an abundance of natural light to fill the main living areas, while integrated kitchen appliances and stylish fittings create a contemporary finish. Many residents on the higher floors will benefit from views towards Richmond Hill and Richmond Park as well as Twickenham Stadium, the River Thames and beyond. The development will also include a contemporary rooftop terrace, landscaped with plenty of seating for residents to relax outdoors.

The leafy town of Twickenham, the home of English rugby, has a range of shops, bars and restaurants. The high street is less than half a mile from So Resi Twickenham, while Twickenham Station is just five minutes’ walk away. From here, trains reach Richmond in five minutes, London Waterloo in 23 minutes and the City in 37 minutes.

To register your interest in So Resi Twickenham and to find out how So Resi can make it possible to buy your new home, call 0208 607 0550 or visit www.soresi.co.uk 

es1

PHM’s clients scoop 11 prizes at the Evening Standard New Homes Awards

The Evening Standard New Homes Awards is always a highly-anticipated date in the property calendar and Friday’s celebrations did not disappoint, with it being one of our most successful competitions to date.

11 of the 23 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony, which took place at the Dorchester Hotel, London. A whopping seven of our clients’ developments took home the winning prize, while four were highly commended in their category.

Our clients won the following prizes at the ceremony:

Winners

Highly commended

  • Kidbrooke Village by Berkeley East Thames was highly commended in the Best Regeneration Project category
  • Victory Pier by Berkeley West London was highly commended in the Best First Time Buyer Home category
  • Streatham Hill by London Square was highly commended in the Best Large Development category
  • Star and Garter by London Square was highly commended in the Best Conversion category

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

SPRING

Spring clean your social media

Warmer temperatures and longer days mean it’s time to blow away the cobwebs. Here are our tips for getting your social media channels spick and span for a summer of success.

Digital marketing plays a vital role in supporting many of our clients’ communications objectives, making social media an integrated part of PR and our everyday lives at PHM.

To truly get the best out of social media, it’s incredibly important to understand that time, commitment and consistency is key – this will build your following and increase audience engagement. However, there’s a whole range of tools which can help with the time-costly day to day tasks and keep channels alive and thriving.

Here come our four top tips on how to do just that:

  1. Scheduling platform

If like us you manage more than one social media channel, it’s probably worth investing in a scheduling platform where you can manage multiple accounts from one, secure place. These platforms can help with optimising posts for engagement, reporting and publishing, and doing so consistently and efficiently.

  1. Canva

Canva is very user-friendly – we can safely say it’s become one of our most-used tools for creating visual, interesting content for social media. The website is home to thousands of social media graphics and layouts suited to every kind of platform, which you can design and personalise to integrate into your strategy. As social media is a place where visually led-content thrives, this is a great way to mix up how you present your message.

  1. Link shorteners

We use link-shortening services, such as Bitly, in almost everything we publish online. This not only makes the most of your content on platforms like Twitter, where you’re limited to 280 characters, but creates a slick and professional aesthetic for your posts – when links stretch over two or three lines it can look untidy and dare we say, un-clickworthy.

  1. Unsplash

We cannot stress enough how important visuals are when it comes to online content. We always make the most of sites such as Unsplash, which enable you to browse and download images for free. This really helps in implementing fresh and exciting content without becoming too repetitive in your use of imagery.

If you’d like to talk to PHM about how we can freshen up you social media channels – and take on the time commitments you can’t fit into your calendar –  call us on 01483 561119 or email info@housegroup.co.uk.

 

 

Last homes remaining: Live well at Alton Court, Copley Hanwell W7

Over 90% of homes have now sold at Alton Court, the first phase of private-sale houses and apartments at Copley Hanwell W7 in Ealing. This is the final chance for potential buyers to register their interest and to call Broadway Living’s exciting regeneration development home.

Alton Court combines high-quality, stylish homes with a well-connected London location.

Every apartment incorporates spacious entrance halls and open-plan layouts featuring vast floor-to-ceiling, triple-glazed windows and ample kitchen and living space. The kitchens provide a sleek, modern appearance and come equipped with fully-integrated appliances. Bedrooms feature similar expansive light-filled space, and the apartments feature contemporary en suite shower rooms and/or bathrooms. Regardless of apartment size, every home has a private balcony.

In addition, buyers at Alton Court have the opportunity to purchase using London Help To Buy; the government will lend 40 per cent of the home’s value – interest free for the first five years – meaning that buyers only need a mortgage for 55 per cent and a deposit of just 5 per cent.

Castle Bar Park train station is located just a few minutes’ walk away and offers direct services to London Paddington in just 22 minutes. Hanwell station, West Ealing and Ealing Broadway stations are all located less than 1.5 miles away from Copley Hanwell W7 and will offer high-speed services into central London. The opening of Crossrail will also mean a door-to-door journey to Heathrow from Copley Hanwell W7 of less than 30 minutes, good news for the thousands of people in the borough who work at or near the airport. Services from Ealing Broadway to Bond Street will take just 12 minutes, while trains travelling west to Reading will take under 45 minutes.

In addition, planning approval has been granted for more affordable new homes and residents’ amenities at the development. Phase 6, currently known as Copley Castle Bar, will comprise a collection of contemporary new homes of mixed tenure surrounding a landscaped central square, a first for the neighbourhood. This residents’ hub will form the heart of the development, centred at the halfway point of the linear regeneration project and offering a place for the community to meet, socialise and integrate.

Prices start from £415,000 for a two-bedroom apartment at Alton Court, which means buyers will need a deposit of £20,750. To view the show home or any of the last remaining apartments visit copleyhanwellw7.co.uk or call 0207 846 0291.

If you’re a property developer or an estate agent looking to maximize coverage for your homes in the press and on social media, don’t hesitate to get in touch with our team to discuss how we can help.

Townhouses spark high interest and are selling fast at The Electric Quarter in Enfield

Anyone hoping to buy a spacious new home at The Electric Quarter, in Ponders End, Enfield, needs to act quickly. There’s just one four-bedroom townhouse left and the last collection of three-bedroom townhouses has been released for sale, at prices starting from just £479,995.

Under the London Help to Buy scheme, purchasers need just a five per cent deposit (£23,999). The government lends up to forty per cent of the purchase price, which is interest free for five years, and home-buyers arrange a mortgage for the remainder.

The smart three-bedroom townhouses offer up to 1,259 sq ft of space over three levels. On the ground floor, the main kitchen/dining space opens through French doors onto a rear garden.  There is a shower room too on this level. Two of the bedrooms and a bathroom are on the first floor; the third bedroom occupies the second floor, together with further generously-sized living space.

Every home is built for energy efficiency and offers the great specification associated with Lovell Homes; fully-fitted kitchens with integrated appliances and elegant bathroom suites with ceramic wall tiling are included as standard.

The Electric Quarter is perfectly placed close to a good range of restaurants, cafés and other amenities on the high street. Ponders End Recreation Ground, with a host of sports facilities, is just 100 metres away. Within a mile is Enfield Retail Park with its many furniture and DIY stores, popular restaurant chains and cinema.

Families will appreciate the choice of schools nearby, including Southbury Leisure Centre and Kingsmead School, a mixed secondary school and sixth form with academy status. Other good schools in the area include Enfield County School, a girls’ comprehensive school (two miles away) and Lea Valley High School, Enfield’s first specialist sports college (three miles away).

From Seven Sisters underground station, 4.5 miles away, it’s just nine minutes to King’s Cross and 13 minutes to Oxford Circus. The motorway network is easily accessible via Junction 25 of the M25, which is two miles north of the development.

The Electric Quarter is set to become a thriving new neighbourhood in North London, with a mix of apartments and houses designed to Lifetime Home Standards. When complete in 2019, it will provide new community facilities including shops, a library and nursery, set in mature landscaping with attractive tree-lined avenues.

The four-bedroom showhome is open for viewing at The Electric Quarter, showcasing the high quality of these attractive contemporary homes.

For more information about The Electric Quarter please call the marketing suite on 0203 811 3324 or visit www.lovellnewhomes.co.uk/developments/london/the-electric-quarter/location.