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social media

PHM’s 3 golden tips for managing social media this Christmas

-By Harriet Bolt, Account Manager

The upcoming holidays is a time of relaxation for many, however an extended period of time out of the workplace can cause a sense of unease for those managing their own or their clients’ social media channels (Facebook, Twitter, Instagram etc). However, this needn’t be the case as we at PHM believe it’s a great opportunity to schedule brand awareness campaigns, double check your customer care protocol and trust the technology available to you to manage social media on the go.

After all, ’tis the season to be jolly, said a famous Christmas carol, and so can be social media over the festive period if you follow these three golden rules for a well-planned digital strategy over the coming weeks.

1.Make a plan

It sounds simple, but without a well-organised content plan, your carefully created messaging will not know when or how it will be delivered to your audience. Help it along by creating a timetable of activity and remember to schedule the posts in using a social media scheduling tool such as Hootsuite or Sprout Social.

2. Be prepared

We promise we haven’t lifted this from a survival guide, but be aware that the holidays provides customers with more access to their social media accounts and potentially the chance to express any negative feedback. Ensure you have a communications protocol in place which can ensure messages are responded to quickly, and escalated to a customer care department swiftly if necessary. Nevertheless, it is also a chance to positively engage with your customers and potentially create an audience of which to target future content to on your return. Embrace the opportunity by introducing some easy but relevant competitions to encourage more interaction and brand loyalty.

3. Embrace change

If you always manage your social media channels using a desktop computer, then using the free tools available to you on the App Store of your smartphone for the first time might seem a little complicated. However, they are a valuable tool and there to help you quickly amend or edit your clients’ advert campaigns or engage/comment directly with customers over various channels. Get these set up before the Christmas break, and should you need to check any live campaigns or channels, you’ll be able to far more easily than opening up a laptop and signing in remotely to any emails or social media management accounts.

If you’d like a hand ensuring your social media strategies run smoothly over Christmas and indeed anytime of the year (the above rules apply to evenings and weekends too) then speak to a member of PHM on 01483 561119.

 

WhatHouse? Awards

PHM’s clients scoop 12 wins at the WhatHouse? Awards 2017

The WhatHouse? Awards is always a highlight in the property calendar, and for us it was a particularly brilliant way to round off the year, as 12 of the 21 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony. A whopping six of those entries won gold, and Berkeley Group went on to take home Housebuilder of the Year 2017 – the overall prize of the night, picked from that year’s submitted entries.

Our clients won the following prizes at the ceremony:

Gold

Silver

Bronze

  • Clissold Quarter by Higgins Homes for Best Starter Homes Scheme
  • Vista by Berkeley Central London for Best Apartment Scheme

As always, it’s been a busy year for PHM writing and designing the WhatHouse? Award entries, and we were absolutely thrilled to celebrate our clients’ success at the Grosvenor House Hotel on Friday 17 November.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards next year for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Awards

PR reporting

PR reporting: back to basics?

-By Lisa Flounders, Account Director 

PR reporting is an interesting topic, one which often divides PR professionals and wider communications teams. At PHM, we don’t think that any one way is the best way, but believe that our clients have different needs, different objectives, and therefore require different measurables.

Marketers, quite rightly, want to see quantifiable results for the work they do. They are able to measure content with numbers, very neatly, both digitally and on paper. This is a lot harder to achieve with PR, when the real value is often found in a quick phone conversation to find out what’s appearing in the property supplement at a national paper that weekend, or in knowing where a journalist likes to have coffee.

The industry has used many methods to measure its output and evaluate its results over the years. More traditional methods include AVE, which measures the size and prominence of a piece of coverage in a particular publication or online channel, and seeks to show the value of editorial versus paid-for content. To many, a positive piece of coverage in a weekend broadsheet, accompanied by a high-quality picture, is proof enough. To other clients, a more tailored approach is required, and we’ve been known to build our own evaluative models, based on point systems and key criteria, allowing us to work out where any gaps might be over time.

However we do it, we know that we need to do it in a way that fits the wider marketing objectives of our clients, and allows for a full, comprehensive picture of communications activity across the board. That’s why, as with all of our work, we take a bespoke approach; for PR reporting, one size certainly doesn’t fit all.

If you want to discuss real results, contact the team on info@housegroup.co.uk or 01483 561119.

Berkeley win Building Awards

Berkeley Group wins Housebuilder of the Year at the Building Awards 2017

It was a successful evening at the Building Awards on Thursday 7 November, as it saw our client Berkeley Group win the prestigious Housebuilder of the Year award, which we prepared earlier this year.

A highly anticipated date in the property calendar, The Building Awards are the industry’s longest running recognition of excellence, and allow companies across all aspects of building to have their achievements held up as an example to the sector. As always, it was a great night hosted by Building magazine.

We’re also looking forward to attending the WhatHouse? Awards later this month, where we’ll be excitedly awaiting the results for the 21 entries we prepared on behalf of our clients this year.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our blog, ‘Three reasons why awards are a valuable addition to your marketing strategy’, to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud, and would like to find out more about our awards writing and design service, call the PHM team now on 01483 561119.

Award

Award

A home on the Downs

New on Property House Marketing’s books this month is this bespoke six-bedroom, four-storey house in Guildford, comprising over 6500 sq. ft., and benefitting from an enviable elevated position just a few yards from the North Downs in Surrey.

Alongside its picturesque views across the Downs and convenient location – just a 21-minute walk to Guildford train station – the sense of space at Northdowns Heights is what sets it apart from the rest. The home’s expansive living areas are designed not just for family living but for entertaining on a large scale too, with floor-to-ceiling glazing opening onto the rear terrace and extending this space in warmer weather.

The hub of the house is undoubtedly the sitting, dining and kitchen space, where each area is clearly defined and the dining and sitting rooms afford extensive views to the front and over the rear garden respectively. From the dining area, doors also open onto a large terrace from which the fabulous view over the Surrey Hills can be enjoyed over a morning coffee. There is also a formal dining room and study.

The leisure and entertaining space doesn’t stop there; on the lower ground floor there is a large gym and shower room as well as a media room that includes a fun bar area.

Externally, the expertise of award-winning landscape architect Kevin Murphy is clearly evident; his imaginative yet intuitive design of the rear garden uses a multi-layer approach, making the most of the space by creating distinctive, separate areas and providing a stunning backdrop for the home.

Northdowns Heights is on the market for £3.5m. For more information, or to arrange an appointment to view the property, please contact Hill Clements (01483 300300) or email info@hillclements.com.

Property House Marketing - Fireworks

3 ways to create fireworks with your PR content

Forget the gunpowder this 5th November, how can you make your press releases and pitches go off with a bang? Here at Property House Marketing, we don’t think that one size fits all, but there are definitely a few tricks (and treats) that continue to boost the success of your content and cut through the myriad of information that hits a journalist’s inbox every day.

Find your hook

It doesn’t matter how beautiful your new build home is, if it doesn’t have a story attached to it, it isn’t news. Think to yourself, why would a national property supplement want to use this particular home over all others? Make it part of the wider agenda to make it relevant. This is especially important in the digital age. Twitter is good for market research – use trending hashtags to be part of the bigger picture and reach a new audience.

Keep it brief

We appreciate there is plenty to say, and it’s great to give some detail. However, think about your own inbox. What catches your attention? It isn’t paragraphs and paragraphs of writing, that’s for sure. A couple of pictures will show off your product, and a list of bullets can provide some quick info, but treat this as your elevator pitch, and keep it brief.

What have you got, what makes it different/interesting/newsworthy, and why would a journalist want to write about it?

No need to shout

Capital letters in the subject line of an email don’t make you stand out, but they can make your beautifully-crafted content look like junk mail. What’s your USP, and what will appeal to the journalist? This should be your introduction. See above.

If you’re looking for someone to prepare you the press content that creates fireworks, give us a call on 01483 561119 or email info@housegroup.co.uk.

Clever tricks and unexpected treats for Halloween

Trick or Treat? We’re happy with either! Take a look at our pick of homes that benefit from clever design and layout tricks, as well as luxurious treats.

Northdowns Heights, Guildford

A new, four-storey family home just over 6,000 sq ft with extensive and truly spectacular views; on the market with Hill Clements

Price: £3.5m for a six-bedroom family home

Clever trick: The home is thoughtfully orientated to take the best advantage of the elevated setting and southerly views

Treat: The family home boasts an impressive expanse of leisure and entertaining space including a fitness suite, media room and bar on the lower ground floor

 

Alton Court, Ealing

The first phase of private homes at Copley Hanwell W7, an extensive regeneration and development by Broadway Living

Prices start from £380,000 for a one-bedroom apartment

Clever trick: Profits from private-sale homes goes into creating affordable homes in Ealing

Treat: Regardless of the tenure, all of the homes have the same high-quality specification

 

Electric Quarter, Enfield

A collection of three and four-bedroom townhouses by Lovell Homes; all homes are available to purchase with London Help to Buy

Prices start from £474,995 for a three-bedroom townhouse

Clever trick: The high ceilings (2.5 metres) in the four-bedroom townhouses create a drastic sense of space that can be hard to find

Treat: All of the townhouses are available to purchase through London Help to Buy, which means just a five per cent deposit is required, and the Government lends 40% towards the purchase price, interest free for the first five years, so only a mortgage for the remaining 55% needs to be arranged

 

Shere View House - Grantley - Property House Marketing

Autumnal homes for the season

As the nights are drawing in and the cold weather fast approaching, we have picked a couple of our favourite homes perfect for the season, complete with cosy living rooms and fireplaces to smart, energy-efficient features to save on those winter bills.

 

Shere View House, Shere

Currently on the market for £2,250,000 

Shere View House is a five-bedroom, three-bathroom family home set within a 0.9 acre plot with stunning views over the adjoining farmland and surrounding hills. Internally, the home comprises a vaulted entrance hall, drawing room, dining room, family room, study, pantry and boot room. The drawing room features a cosy energy-efficient wood burner, which releases heat slowly through its cast-iron shell. Detached ancillary accommodation is set in the beautifully-landscaped gardens, featuring a mezzanine level, kitchenette and bathroom as well as a detached heritage barn-style garage, car port and garden/machinery store.

 

Northdowns Heights, Guildford 

Currently on the market for £3,500,000

Northdowns Heights is a beautiful four-storey family home of approximately 6,000 sq ft with extensive and truly spectacular views. It is ideally situated on a very popular residential road within walking distance of Guildford’s high street and train station (journey times to London Waterloo from around35 mins) and just a few yards from stunning countryside walks in the Surrey Hills. There is underfloor heating throughout with many hidden energy-efficient features including copper-pipe work and a sophisticated heat-recovery system. The home incorporates impressive entertaining space including a fitness suite, media room and bar on the lower ground floor; a drawing room, large family sitting/dining/kitchen with large bi-fold doors which open onto a large balcony to the front, and garden terrace at the rear.

 

If you’re an estate agent looking to maximize coverage for your homes in press and on social media, don’t hesitate to get in touch with our team, to discuss how we can help, on 01483 561119 or email info@housegroup.co.uk.

 

Showhouse

An interview with PHM’s founder and MD Nikki Ackerley in this month’s Showhouse

If you happen to pick up a copy of this month’s Showhouse, check out the Supply Chain feature – you’ll spot an interview with our very own MD Nikki Ackerley which takes a look how PHM approaches PR and marketing for its clients, and how Nikki became “one of the best-known names in property PR”.

Nikki explains: “We offer a fully integrated PR approach, which includes digital marketing, social media, events, launches, managing community engagement consultations and exhibitions, copywriting for websites and other marketing collateral.

What sets us apart is that we don’t just churn out press releases – local papers just don’t have space anymore so social media is key in reaching local target markets; for the national press it’s all about relationships and knowing what journalists want and how and what they write about.

We won’t write an award entry without visiting the site, and we’re prepared to say if we don’t think it’s ready or good enough to enter. Equally we won’t write a press release if there isn’t a story.”

If you’d like to discuss how we can use our bespoke approach to meet your PR requirements, don’t hesitate to get in touch with our team on 01483 561119.

 

Clever tricks and unexpected treats for Halloween

50% sold in a month: Demand is electric for Lovell’s townhouses in Enfield

The Electric Quarter in Enfield has created a buzz with homebuyers since its launch last month; with 50% already sold, just four, four-bedroom townhouses remain for sale and 14 three-bedroom townhouses are available. Developed by Lovell Homes and situated in an increasingly popular area of North London, these stylish, modern homes represent the last chance for potential homeowners to secure a townhouse at the development.

Prices start from £474,995 and all homes are available to purchase through London Help to Buy, which means buyers need just a five per cent deposit (£23,750) to be able to buy their own home; the Government lends 40 per cent of the home’s value (£189,998) – interest-free for five years – so a mortgage for only the remaining 55 per cent (£261,247) will need to be arranged.

When complete in 2019, The Electric Quarter will also include new community facilities including shops, a library and a nursery, as well as mature landscaping with attractive tree-lined avenues throughout the development.

Simone Dhanjal, regional sales director at Lovell Homes, said: “There has been substantial demand for our new townhouses in Enfield, mainly from first-time buyers as well as those moving up the property ladder; buyers include those previously living in a shared ownership home. London Help to Buy has enabled buyers to purchase a larger home with a smaller deposit, so it’s no surprise that we’ve already sold half the homes in just a month.”

The Eight is the four-bedroom showhome; it features a smart red-brick façade offset by dark grey roof tiles and Juliet balconies to the four upper-level windows. Internally there’s 1,420 sq ft of flexible space arranged over three levels, with floor-to-ceiling heights of a minimum of 2.5 metres. A large dining room spans the full width of the rear ground floor of the house, with French doors which open out to the garden. The open plan space leads into a kitchen, while a cloakroom and additional storage are accessed from the main hallway.

On the first floor is a well-proportioned living room and the master bedroom with an en suite bathroom. Three further bedrooms are on the second floor, together with a shower room. Bike storage and a parking space are located outside the front of the home.

From The Electric Quarter, navigating around town is easy; Ponders End Recreation Ground is 100 metres away, while a good range of restaurants, cafés and other amenities can be found on the high street. Enfield Retail Park, with its many furniture and DIY stores, popular restaurant chains and cinema, is within a mile of the development.

Also nearby is the Southbury Leisure Centre while Kingsmead School is a mixed secondary school and sixth form with academy status respectively. There is a number of good schools in the area, including Enfield County School, a girls’ comprehensive school (two miles away) and Lea Valley High School, Enfield’s first specialist sports college (three miles away).

If venturing into the City, Seven Sisters underground station is 4.5 miles away, providing access to King’s Cross in nine minutes and Oxford Circus in 13 minutes on the Victoria line. For road users, Junction 25 of the M25 is two miles north of the development.

For more information about The Electric Quarter, or to visit the showhome, please call the Lovell Homes marketing suite on 0203 811 3324 or visit their website here.

If you’d like to know more about how we can help your business, please head to our contact page here.

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