Level up your marketing strategy: harness the power of awards

During this uncertain time, marketers in the housebuilding industry are probably a little unclear as to what their communications strategy will look like next week, let alone for the rest of 2020. We are all adjusting to a new, flexible schedule of launches and deadlines – and the awards organisers are no exception.

Many high-profile ceremonies have been rescheduled to take place in the autumn, which means an action-packed schedule later in the year. In the meantime, however, there are a number of award entry deadlines looming which, at the moment, are not being delayed:

New London Awards

Entry Deadline: 1st May 2020

Supported by the Mayor of London, the NLAs seek projects of the highest design quality which make a positive contribution to their surroundings and to life in the capital.

Housebuilder Awards

Entry Deadline: 1st May 2020

The Housebuilder Awards cover all aspects of the industry including design, customer satisfaction, community engagement, sustainability, marketing, regeneration and more.

Estate Gazette Awards

Entry Deadline: 8th May 2020

The Estate Gazette Awards will celebrate developers, advisers, suppliers and investors in the built environment. Criteria rewards innovation, future proofing and best practice throughout the supply chain, with a focus on how businesses are tackling climate change and making a positive impact.

British Homes Awards

Entry Deadline: 28th May 2020

The British Homes Awards honour every aspect of housebuilding from one-off houses to major developments and placemaking on a grand scale with a strong emphasis on the architecture. Categories also include interior design and landscaping.

What House? Awards 2020

Entry Deadline: 3rd July 2020

Now in their 40th year, The What House? Awards are one of the longest-standing awards in the industry and include a myriad of categories to suit a wide range of residential projects. The projects are judged and shortlisted from the written presentations, before the judges undertake site visits to determine the winners.

Now more than ever, we understand that winning an award has to be about far more than a pat on the back from your peers. A tailored, strategic approach to awards must be a valuable addition to your sales and marketing plan.

Third party endorsement

A winning award entry (and a commendation or being shortlisted), can provide some real gravitas for your customers – a recognised and respected endorsement of your product by a third party. The power of such an endorsement cannot be underestimated; it’s proof that your home or development is better than the competition.

Industry recognition and awareness

Successful marketing isn’t just about reaching the end buyer, and the same applies to an awards entry. Few of us work in isolation (well, digitally at least), especially in the property industry and winning an award, especially on a large-scale platform, shows potential future partners why you are a step above the rest. What’s more, the networking opportunity at national competitions provides the chance to meet a host of other potential new collaborators.

Brand reinforcement

Of course, the most important component of an award entry is indisputably the development, home or initiative in question. However, as with all marketing channels, consistency of message and brand reinforcement is paramount. Your award is not just an award, but another tool in your kit with which to promote and market your product in the future.

Overall motivation and satisfaction

Not only do awards recognise your outstanding projects, but also the people who helped create them. Accolades increase your team’s morale and recognise their personal contribution and achievement – all of which enhances their commitment and productivity!

For more than 20 years, we have created winning bespoke entries for our clients. We’ll help you find the right opportunities at the right time and guide you throughout the process, to make sure your entry has the best chance to succeed. If awards are something you’d like to consider as part of your marketing strategy, or you are wondering whether your developments or projects are suitable, call the PHM team on 01483 561119 to find out how we can help.

 

 

That’s a wrap.. PHM’s 2019 year in review

2019 has been a year of rolling with the punches; Brexit stops, starts and delays have dominated social gatherings, the political landscape and not least, the property market.

However, even against this backdrop, we’ve worked on some fantastic campaigns this year and welcomed a number of new clients into the fold. Whatever the background noise, we believe in the power of PR and in great story-telling.

Festive connections

This time of year conjures up images of carol singers, Christingle services and nativity plays so it’s seasonally apt that we’re currently working with Guildford Cathedral and its delivery partner VIVID to encourage the community to get involved in shaping designs for potential new homes near the Cathedral ahead of the submission of a planning application in Spring 2020.

If you live locally but have still never visited this iconic landmark, do pop in; its fabulous white marble interior is an amazing contrast to its red brick architecture. Christmas Fact: Consecrated by The Queen on 17th May 1961, did you know it’s the newest cathedral in the country that’s been built on a new site; Liverpool’s and Coventry’s Cathedrals are built on the sites of existing churches.

 New Year, New Clients

We’re also very excited to be working with a number of new clients as we move into a new year. As well as our work with Berkeley in West London and for St Edward in Hampshire, we’re now providing PR support on three new sites with Berkeley’s North East London division: 250 City Road is a luxury collection of apartments close to Silicon Roundabout, Woodberry Down is an exciting, regenerated urban oasis in north London and Trent Park in Enfield provides an exciting range of new and converted homes set amongst 416 acres of parkland.

Moving into 2020, we’re really looking forward to providing a fresh PR perspective for Abbey Homes; from community events to sales support, we’ll be bringing some new, creative ideas to their marketing plans. We’ll also be welcoming another new client, Fusion, a boutique house designer who is creating fabulous new homes around London.

One sector of our portfolio where we’re seeing much growth is our work with a number of local authorities. A number of London borough councils are getting creative in their generation of income; self-delivering homes for sale to fund new affordable and social housing in their areas. Our first client in this area was Broadway Living, Ealing Council’s development arm. This year, we’ve also started working with councils in Westminster and Bexley to guide their communications programmes and execute PR strategies.

And the award goes to…

Congratulations to all of our award-winning clients this year. Industry awards continue to be a significant part of our yearly calendar; we prepared a whopping 79 entries in 2019 and 1 in 3 of them have won a coveted prize in their respective competitions. We look forward to working on even more award-winning schemes and corporate initiatives across the property sector in 2020.

It’s time for 2020 vision

We’re looking to next year with 2020 vision. We build expert-led comms strategies and specialise in traditional and social media, community engagement, reputation management, events, award entries (including design) and all forms of copywriting. Our work and the advice we provide is underpinned by years of experience, but we don’t believe in always doing what has always been done; we think and work creatively – looking above and beyond the obvious to catch the attention of your audience.

 

If you think you can benefit from a fresh look and a keen, clear eye on your communications, get in touch on 01483 561119.

 

PHM’s last call for entries for the What House? Awards 2019!

By Louise Jarvis, Account Manager

We might be busy, but we love this time of year at PHM; awards season is in full swing and the deadline for the What House? Awards – the ‘Oscars’ of the property industry – is exactly one month away, marking our last call for entries!

If you’re thinking about incorporating awards into your marketing strategy, the What House? Awards 2019 is a great place to start and we’re looking to repeat last year’s success; in 2018 seven of the entries we prepared for clients scooped Gold prizes, two won Silver and three won Bronze! But before you embark on entering awards for your project(s), it’s important to identify your objectives and why getting a pat on the back will be useful for your sales, brand and or future land acquisitions. We can prepare one-off entries or create a long-term strategy for multiple site-specific and corporate entries, targeting the right categories and competitions at the right time for your project and your company.

Get in touch today on 01483 561119 if you’d like to discuss how we can help with your award entries this year, or, if you’re still unsure whether to use awards as a marketing tool, here’s just three reasons why you should:

  1. Third party endorsement

A winning award entry, or even a commendation or shortlist position, can provide the same gravitas as a great piece of editorial – a recognised and respected endorsement of the home or homes you build by a third party with no vested interest. The power of such an endorsement cannot be underestimated, it is the reason why media relations is such a key part of marketing strategies, showing your customers that people besides yourselves consider your product to be better than the competition.

  1. Industry recognition and awareness

Most of us are communicating with more than just our end buyer, raising our profile with peers and potential partners and staff too. Winning an award, especially on a large-scale platform, demonstrates why you are a step above the rest. What’s more, the networking at national competitions provides further opportunities to meet people informally.

  1. Brand reinforcement

Of course, the most important component of an award entry is indisputably the development or home in question. However, as with all marketing channels, consistency of message and brand reinforcement is paramount. Your award is not just an award, but another tool in your kit with which to promote and market your product.

The What House? Awards deadline is 12th July, but there are other fast-approaching awards you should consider too; the deadline is 28th June for the Building Awards and 18th July for the Inside Housing Development Awards.

Bow Garden Square crowned Development of the Year at the RESI Awards 2019

By Katherine Gallacher, Senior Account Executive

We were absolutely delighted to see our clients Poplar HARCA and Telford Homes win one of the most coveted awards at last week’s RESI Awards.

Bow Garden Square – their outstanding joint venture scheme in Bow, East London – was crowned joint winner in the Development of the Year category alongside Television Centre by Stanhope.

At Bow Garden Square, the partners have regenerated the former Burdett Estate and delivered 109 tenure-blind new homes, a state-of-the-art primary and nursery school with superb amenities, a new community/sports hall, a new public park and a stunning new mosque which is now welcoming visitors from around the world.

Importantly they sit side-by-side, all sharing the same space in a stunningly efficient use of land. Sustainability features are also excellent.

The annual RESI awards are organised by Property Week and took place at the Grosvenor House Hotel on May 14.

If you’re considering entering awards for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

 

A golden afternoon at this year’s Evening Standard New Homes Awards 2019 for PHM clients

By Katherine Gallacher, Senior Account Executive

Congratulations to London Square who won the coveted Grand Prix Award at this year’s Evening Standard New Homes Awards for their show apartment at The Glasshouse, London Square Caledonian Road.

The Grand Prix award is given ‘to the home or development considered by the most outstanding by our panel of industry and reader judges’. As such, it is the most sought-after accolade of the day. The winners are also presented with a glorious EROS trophy to keep for the year.

In addition, the two-bedroom show apartment picked up the award for Best London Home (£750k – £1.5m).

PHM’s winning streak continued in the following categories:

  • Best Large Development | Fulham Reach by St George | winner
  • Best Family Home | The Farmington at Polo Field by Millwood Homes | winner
  • Best Regeneration Project | Bow Garden Square by Poplar HARCA and Telford Homes | winner
  • Best London Home | The Montpellier penthouse at Sovereign Court by St George | highly commended.

Nikki Ackerley, Managing Director at PHM comments:

“Last year was the best year on record for PHM-produced award entries; our clients scooped top accolades in every major housebuilding awards programme. We are delighted to see that success continuing into 2019.

“I’m so pleased to see many of our clients achieve a top result at the Evening Standard New Homes Awards, one of the most prestigious in the property calendar.”

If you’re considering entering awards for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Property House Marketing Awards

The best year on record: 1 in 4 of PHM’s entries scoop a Gold award in 2018

PHM is delighted to congratulate its clients for an extremely successful day at the What House? Awards 2018, where the entries we prepared on their behalf scooped 12 of the 66 awards, including 7 of the 20 Golds.

The prestigious ceremony, known as the Oscars of the housebuilding industry, took place at the Grosvenor House Hotel on Friday 16th November and saw the best new homes and developments across the UK awarded in 20 categories.

Among PHM’s clients, the winners were:

Anthology: Hoxton Press

Best Exterior Design

Gold

Berkeley East Thames: Kidbrooke Village (Urban House)

Best Sustainable Development

 Silver

Berkeley East Thames: Kidbrooke Village

 Best Regeneration Scheme

 Silver

Broadway Living: Copley Hanwell W7

 Best Starter Home Scheme

 Gold

London Square: Star and Garter (East Wing)

 Best Luxury House

 Gold

London Square: Star and Garter

 Best Luxury Development

 Gold

London Square: Star and Garter (East Wing)

 Best Interior Design

 Gold

London Square: Streatham Hill

 Best Apartment Scheme

 Gold

London Square: Streatham Hill

Best Mixed Use Development

 Gold

London Square: Streatham Hill

 Best Development

 Bronze

McCarthy & Stone: Parkland Place

Best Retirement Development

 Bronze

Vanderbilt Homes

 Best Small Housebuilder

 Bronze

2018 has officially been the best year on record for PHM’s award entries, with our clients scooping top accolades in every major housebuilding competition in the industry.

72% of all PHM entries in 2018 were shortlisted. Nearly 1 in 4 (23%) of the entries we’ve prepared this year on behalf of our clients have been awarded the Gold or top prize and more than 1 in 3 (36%) have won an accolade in their category.

If you’d like to discuss how a strategic awards programme in 2019 can support your marketing objectives, get in touch with the team on info@housegroup.co.uk or 01483 561119.

 

PHM’s clients make fireworks at the RICS awards

While 5th November is officially fireworks night, celebrations began early for PHM when our client, Berkeley, lit up the evening at the RICS Awards 2018.

The awards ceremony took place on 2nd November at The Brewery in East London and celebrated inspirational initiatives in real estate, construction and infrastructure.

We were delighted to see Berkeley receive first prize in the Best Regeneration category for Woodberry Down. This exciting development in Hackney, North London, is one of the capital’s largest regeneration projects, providing place-shaping, social and economic change on an inspiring scale.

If that wasn’t enough, the site was also awarded the prestigious title of Project of the Year – the grand finale for an already unforgettable night.

Awards are a powerful marketing tool, allowing your company to demonstrate third-party endorsement from a reputed body of industry experts. If you’d like to know more, check out our blog on just how effective a tailor-made awards entry can be within your wider marketing strategy.

If you’ve worked on a project or development of which you are particularly proud and would like to find out more about our awards service, call the PHM team now on 01483 561119.

es1

PHM’s clients scoop 11 prizes at the Evening Standard New Homes Awards

The Evening Standard New Homes Awards is always a highly-anticipated date in the property calendar and Friday’s celebrations did not disappoint, with it being one of our most successful competitions to date.

11 of the 23 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony, which took place at the Dorchester Hotel, London. A whopping seven of our clients’ developments took home the winning prize, while four were highly commended in their category.

Our clients won the following prizes at the ceremony:

Winners

Highly commended

  • Kidbrooke Village by Berkeley East Thames was highly commended in the Best Regeneration Project category
  • Victory Pier by Berkeley West London was highly commended in the Best First Time Buyer Home category
  • Streatham Hill by London Square was highly commended in the Best Large Development category
  • Star and Garter by London Square was highly commended in the Best Conversion category

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

WhatHouse? Awards

PHM’s clients scoop 12 wins at the WhatHouse? Awards 2017

The WhatHouse? Awards is always a highlight in the property calendar, and for us it was a particularly brilliant way to round off the year, as 12 of the 21 entries we prepared on behalf of our clients scooped a prize at this year’s ceremony. A whopping six of those entries won gold, and Berkeley Group went on to take home Housebuilder of the Year 2017 – the overall prize of the night, picked from that year’s submitted entries.

Our clients won the following prizes at the ceremony:

Gold

Silver

Bronze

  • Clissold Quarter by Higgins Homes for Best Starter Homes Scheme
  • Vista by Berkeley Central London for Best Apartment Scheme

As always, it’s been a busy year for PHM writing and designing the WhatHouse? Award entries, and we were absolutely thrilled to celebrate our clients’ success at the Grosvenor House Hotel on Friday 17 November.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re considering entering awards next year for a development or project of which you’re particularly proud but not sure where to start, speak to the PHM team today on 01483 561119.

Awards

Berkeley win Building Awards

Berkeley Group wins Housebuilder of the Year at the Building Awards 2017

It was a successful evening at the Building Awards on Thursday 7 November, as it saw our client Berkeley Group win the prestigious Housebuilder of the Year award, which we prepared earlier this year.

A highly anticipated date in the property calendar, The Building Awards are the industry’s longest running recognition of excellence, and allow companies across all aspects of building to have their achievements held up as an example to the sector. As always, it was a great night hosted by Building magazine.

We’re also looking forward to attending the WhatHouse? Awards later this month, where we’ll be excitedly awaiting the results for the 21 entries we prepared on behalf of our clients this year.

Awards are a brilliant tool for marketing and promotion, offering a respected third-party endorsement as well as the prestige of industry recognition. If you’re unsure about the effectiveness of a tailor-made award entry, take a look at our blog, ‘Three reasons why awards are a valuable addition to your marketing strategy’, to see just how valuable they can be for your business’ marketing strategy.

If you’ve worked on a project or development of which you are particularly proud, and would like to find out more about our awards writing and design service, call the PHM team now on 01483 561119.

Award

Award