Are you ready for So Resi?

This week marked the exciting launch of the website for So Resi; the brilliant new brand for shared ownership homes by Thames Valley Housing (TVH).

Having found misconceptions and lack of understanding often prevent people from taking advantage of shared ownership, TVH created So Resi with the aim to improve understanding, change perception and increase awareness of shared ownership and break down the barriers to home ownership.

The new website is designed with ease and functionality in mind, and has a fresh, presentable look to reinforce the clear and concise messaging of the new brand, which gets rid of the confusing jargon and explains shared ownership in clear and understandable terms.

Buying a So Resi property is simple: you start by buying between 25 per cent and 75 per cent of your home. That means your monthly mortgage payments and deposit are smaller than they would be if you bought your home outright. There’s also a monthly So Resi payment for the share of your home that you don’t own. The deposit needed to purchase your share can be as little as five per cent and you’ll have the opportunity to buy more shares over time, increasing your ownership.

Take a look at the new website to find out more about shared ownership, and for a sneak peek at the new So Resi homes coming soon:


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